(616) 459-3539
The Benefits of Solar Shades

The Benefits of Solar Shades

Consider Solar Shades for your workplace.

Everyone loves natural light, except when it’s reflecting off their computer screen. Unlike louvered blinds, solar shades don’t cast a pattern on the screen and still allow for a filtered view. They optimize natural light while controlling heat and glare.

r.o.i. Design is a distributor of SWF Contract Solar Shading Systems. Solar shades are roller shades that provide a clean design aesthetic along with the ability to manage sunlight and heat. SWF offers a range of materials to suit any commercial environment. SWF products meet or surpass LEED air quality and emission specifications.

In addition to this quality product, we provide the following services:

  • Free Estimates, Consultations, and Product Selections
  • Site Measuring and Product Engineering
  • Installation

We can make it simple for you by taking the project from consultation to installation. Call us for more information:

(616) 459-3539

Or email: rondageyer@roidesign.com

The Derm Institute of West Michigan

The Derm Institute of West Michigan

Dr. Kristi Hawley and business partner/husband Garrett Adams dream big. They put their sights on developing a compelling practice in Caledonia, Michigan that would offer general dermatology, outpatient skin surgery, psoriasis treatment, and cosmetic skincare. Dr. Hawley has an established reputation in psoriasis treatment and speaks to groups nationally. 

r.o.i. Design was introduced to The Derm Institute of West Michigan through First Companies, and we were pleased to be awarded the interior design of the new facility. Working with architect Jon Blair of R2Design Group and the team at First Companies, the office opened its doors in April of 2021. For the year prior, Dr. Hawley had rented space nearby and developed a growing clientele. She had outgrown that space by the time of the move. 

The inspiration for the interiors came from their logo’s overlapping circles, suggesting the variety of care the practice offers but also the pattern itself. The radius theme was applied to the check-in/check-out desk, suggesting a gentle approach with multiple points of engagement. The pattern of the circles was also developed into laser-cut screens that were used as dividers in the lobby and backlit ceiling panels in the corridor. A wallpaper that had the same pattern was used at the front desk. The color palette is simple, crisp but warm. Most of the flooring throughout is a warm luxury vinyl tile. Other areas are carpeted in organic patterns to add to the spa-like feel. 

We also procured furnishings for the non-medical spaces, creating a hospitality feel in the patient waiting areas.  

We were thrilled to get a text from Dr. Hawley on move-in day, “I just want you to know I walked into the office today and it is perfect! Thank you for being my voice and my vision.” 

Click on thumbnails below to view larger images.

© All Photos Courtesy of First Companies, Inc.

Introducing Rayanne Broadway, Our Studio Administrator

Introducing Rayanne Broadway, Our Studio Administrator

Rayanne joined the r.o.i. Design team in October of 2021 and has been making us look good ever since! Her typical day includes a variety of activities as she supports all aspects of our business.

She supports interior designers with materials requests and colorboards. She maintains job binders and helps us organize our design filing.

Rayanne hosts our weekly meetings and documents progress.

She is very involved in our procurement process, supporting Ronda Geyer, our Procurement Manager, by writing POs, managing job costs, receiving and delivering products.

Working with Julie Kleinjans, Finance, Rayanne closes out jobs, enters payables, receivables, and makes sure all our vendors and suppliers get paid.

We love that she keeps the snack drawer full, and there is always coffee and water for all of us.

She comes to us with experience in customer service and hospitality.  She earned a bachelor’s degree in Public Relations from the College of Business at Ferris State University.

Originally from Coldwater, Michigan, Rayanne now lives in Grand Rapids with her fiancé, Clayton, and their happy dog, Ronnie. She enjoys her plants, her family, and walking through nature.

Welcome, Rayanne!

Greenland Advanced Oral Care Brings Their Specialty Dental Services to West Michigan

Greenland Advanced Oral Care Brings Their Specialty Dental Services to West Michigan

Dr. R. Graham Greenland, a Prosthodontist, is passionate about caring for his patients. He brings to West Michigan training and a caring disposition to help patients that need advanced dental care, based on a variety of health issues that may include rebuilding the dental structure. 

r.o.i. Design met Dr. Greenland and Practice Manager Laura Greenland through our relationship with First Companies. Greenland Advanced Oral Care is renting a suite at 1179 East Paris SE and it needed some “TLC” to bring the space up to today’s standards for functional finishes and to represent their brand. 

Sensitive to the fact that this is a “startup business”, we made recommendations that could be staged over time. The first phase of changes included flooring, painting, countertops, and upgraded lighting.  

This project resonates with our company’s vision that we are committed to designing to build our customers’ business and create a lasting experience. 

We anticipate knowing the Greenlands for a long time and look forward to watching the practice soar. 

Click on the thumbnails below to view larger images.

© All Photos Courtesy of First Companies, Inc.

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital (AEH) was busting out of their Plainfield location. With an increase in pet and animal owners in West Michigan and a need for more animal care, they set their eyes on a new and larger location.

Working with First Companies, they selected a family convenient location near the intersection of 68th Street and US-131, where they planned for a 12,000 square foot building. Architect Michael Belisle from The Design Forum envisioned a contemporary building with a large clerestory waiting area, allowing in natural light and giving patients and their owners some space. The plan also included outdoor spaces for staff and patients in a well-appointed patio area. 

AEH asked that their new facility replicate another animal hospital that they visited in Wichita, Kansas. While the exterior of the building looks very different the use of space and interior finishes on the inside are similar. 

 r.o.i. Design was asked by Dr. Marilyn Brink, head of staff and chief veterinarian, to look at the Wichita facility and convert the “look and feel” to the 68th Street facility, along with her personal vision for her hospital’s space. 

That “look and feel” included: 

  • Light and bright finishes in white and gray with black trim accents 
  • Large black and white graphics of animals. 
  • Distinctive and clear signage. 
  • Highly maintainable finishes. 
  • Unlike Wichita, the lobby incorporates ceiling clouds and decorative lighting to soften the clerestory experience. 

The r.o.i. Design team loves animals and most of us have pets. This project was heartfelt as we go home to our pets Holly, Chica, Layla, Moe, Dottie, Bob, Ronnie, and Charlie!

© All Photos Courtesy of First Companies, Inc.

Notions Marketing is Working Smart

Notions Marketing is Working Smart

Notions Marketing is the World’s Largest Creative Arts Distributor.

Creative customers understand innovation, and Notions Marketing inspired r.o.i. Design. We worked with them to create new administration offices within an existing distribution center. When the Notions Administration team began working from home in April 2020, Notions leaders saw an opportunity to achieve a long-term goal to bring all employees together to a single campus. The relocation of the Admin team also opened new opportunities for the broadening of cross-functional team collaboration and value creation.

The vintage warehouse selected for the new office area had wood ceilings and joists, concrete floors as well as all exposed sprinkling, plumbing pipes, and electrical conduit. Working with Architectural Concepts, the space was planned for closed and open offices, as well as an area to receive vendors and customers.

Working with their CEO and Dustin Brown, Director of Facilities & Risk Management, r.o.i. Design knew that the character and brand of this vibrant company had to be incorporated into the space. Elements that assisted with that look include Herman Miller mid-century pendant lights that were reclaimed from the former building, painting the existing wood ceiling, using linear lighting within the wood joists, adding white wood baffles under an accented blue ceiling, accenting walls with bold colors from their brand, and the reuse of some classic occasional furniture from their former offices. To help manage acoustics and to add to the overall interest, carpet tile patterns were added along with the use of reclaimed concrete floors.

“r.o.i. was an excellent partner for Notions through this process. Projects involving old buildings are never easy and r.o.i. continued to impress as they turned limitations to spot-on solutions. We are so excited to welcome our team back to this high-energy environment. As the how and where of work continues to evolve, we know we have a space and a partner in r.o.i. that will continue to adapt to what the business needs”, said Bobbie Medema, Notions’ CEO.

Notions owns a variety of art, collected over the years, that will also be used in this new space as a reminder of their foundation and love of the creative process. Notions also enlisted the help of talented internal creative team members to create a 22-foot-wide mural for the lobby that celebrates their neighborhood, their products, and their legacy.

Longtime friend and furniture vendor West Michigan Office Interiors worked with Notions to create furniture solutions for sales, finance, HR, merchandising, and creative team members. The new open office furnishings use several of their brand’s colors as accents in the systems.

With the oversite of Vander Kodde Construction, the project was completed in the Fall of 2021. We are pleased to have been on this notable team for this innovative customer.