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The Derm Institute of West Michigan

The Derm Institute of West Michigan

Dr. Kristi Hawley and business partner/husband Garrett Adams dream big. They put their sights on developing a compelling practice in Caledonia, Michigan that would offer general dermatology, outpatient skin surgery, psoriasis treatment, and cosmetic skincare. Dr. Hawley has an established reputation in psoriasis treatment and speaks to groups nationally. 

r.o.i. Design was introduced to The Derm Institute of West Michigan through First Companies, and we were pleased to be awarded the interior design of the new facility. Working with architect Jon Blair of R2Design Group and the team at First Companies, the office opened its doors in April of 2021. For the year prior, Dr. Hawley had rented space nearby and developed a growing clientele. She had outgrown that space by the time of the move. 

The inspiration for the interiors came from their logo’s overlapping circles, suggesting the variety of care the practice offers but also the pattern itself. The radius theme was applied to the check-in/check-out desk, suggesting a gentle approach with multiple points of engagement. The pattern of the circles was also developed into laser-cut screens that were used as dividers in the lobby and backlit ceiling panels in the corridor. A wallpaper that had the same pattern was used at the front desk. The color palette is simple, crisp but warm. Most of the flooring throughout is a warm luxury vinyl tile. Other areas are carpeted in organic patterns to add to the spa-like feel. 

We also procured furnishings for the non-medical spaces, creating a hospitality feel in the patient waiting areas.  

We were thrilled to get a text from Dr. Hawley on move-in day, “I just want you to know I walked into the office today and it is perfect! Thank you for being my voice and my vision.” 

Click on thumbnails below to view larger images.

© All Photos Courtesy of First Companies, Inc.

Greenland Advanced Oral Care Brings Their Specialty Dental Services to West Michigan

Greenland Advanced Oral Care Brings Their Specialty Dental Services to West Michigan

Dr. R. Graham Greenland, a Prosthodontist, is passionate about caring for his patients. He brings to West Michigan training and a caring disposition to help patients that need advanced dental care, based on a variety of health issues that may include rebuilding the dental structure. 

r.o.i. Design met Dr. Greenland and Practice Manager Laura Greenland through our relationship with First Companies. Greenland Advanced Oral Care is renting a suite at 1179 East Paris SE and it needed some “TLC” to bring the space up to today’s standards for functional finishes and to represent their brand. 

Sensitive to the fact that this is a “startup business”, we made recommendations that could be staged over time. The first phase of changes included flooring, painting, countertops, and upgraded lighting.  

This project resonates with our company’s vision that we are committed to designing to build our customers’ business and create a lasting experience. 

We anticipate knowing the Greenlands for a long time and look forward to watching the practice soar. 

Click on the thumbnails below to view larger images.

© All Photos Courtesy of First Companies, Inc.

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital (AEH) was busting out of their Plainfield location. With an increase in pet and animal owners in West Michigan and a need for more animal care, they set their eyes on a new and larger location.

Working with First Companies, they selected a family convenient location near the intersection of 68th Street and US-131, where they planned for a 12,000 square foot building. Architect Michael Belisle from The Design Forum envisioned a contemporary building with a large clerestory waiting area, allowing in natural light and giving patients and their owners some space. The plan also included outdoor spaces for staff and patients in a well-appointed patio area. 

AEH asked that their new facility replicate another animal hospital that they visited in Wichita, Kansas. While the exterior of the building looks very different the use of space and interior finishes on the inside are similar. 

 r.o.i. Design was asked by Dr. Marilyn Brink, head of staff and chief veterinarian, to look at the Wichita facility and convert the “look and feel” to the 68th Street facility, along with her personal vision for her hospital’s space. 

That “look and feel” included: 

  • Light and bright finishes in white and gray with black trim accents 
  • Large black and white graphics of animals. 
  • Distinctive and clear signage. 
  • Highly maintainable finishes. 
  • Unlike Wichita, the lobby incorporates ceiling clouds and decorative lighting to soften the clerestory experience. 

The r.o.i. Design team loves animals and most of us have pets. This project was heartfelt as we go home to our pets Holly, Chica, Layla, Moe, Dottie, Bob, Ronnie, and Charlie!

© All Photos Courtesy of First Companies, Inc.

Offering Contract Furniture Solutions 

Offering Contract Furniture Solutions 

r.o.i. Design makes most of its revenue from selling time through managed agreements. Did you know we also sell custom furnishings for waiting areas, lobbies, breakrooms, and more? We do this competitively by utilizing a group of manufacturers who offer us wholesale pricing.

Most of our vendors allow us to create custom furniture for our clients. They offer standard frames and styles, and we select the fabrics and finishes to suit your space.

We are pleased to work with several American and Michigan-based manufacturers. 

The furnishings we offer include:  

  • Upholstered Seating  
  • Occasional Tables  
  • Break Room and Meeting Room Seating & Tables 
  • Med Team Desk – Customizable Teaming Workstation with Power & Data 
  • Solar Shade Window Coverings  
  • Custom Wall Art 
  • Signage and Wayfinding 
  • Lamps, Rugs, and Accessories  

Click on the thumbnails below to enlarge images.

Darley Village Active Senior Living 

Darley Village Active Senior Living 

Returning customer Denis Johnson, of Johnson Newhof & Associates, reached out to r.o.i. Design for support with the final phase of design of their multifamily project, Darley Village, a full-service senior living community in Muskegon, adjacent to Chestnut Hills Retirement Community.  

Denis was looking for a fresh eye on finishes and assistance procuring common area furnishings.  

The call came in March 2020, at the beginning of the COVID pandemic, so we carefully engaged to review finishes and furniture. We ended up with a neutral palette that is warm and respectful of being close to Lake Michigan. We spiced it up with flooring options that create more of a high-end hospitality look without the cost. 

Click on thumbnails below to view larger images.

Wolverine Dermatology Expands Their Practice

Wolverine Dermatology Expands Their Practice

Four years ago, First Companies introduced us to Dr. Ryan Freeland as he was planning his practice, Wolverine Dermatology. It was clear from the start that he intended to grow his practice by bringing aboard new doctors and offering a greater range of services.  

Anticipating this expansion of services, an unfinished portion of the building was built-out to create four additional exam rooms, a doctor’s office, and a med-team open office. Maintaining the finishes from our original design, we planned and documented finishes for the expanded space. 

We also provided the custom Med Team Desk, a “landing pad” for information that includes electrical and data accessories, allowing the busy open office area to operate efficiently. 

And of course, like before, the Maize and Blue were honored throughout.