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Durable Casegoods: r.o.i. Design Expert Advice 

Durable Casegoods: r.o.i. Design Expert Advice 

r.o.i. Design has been supplying their clients with furnishings for more than 20 years and the need for durability in casegoods (tables, storage units, non-seating furniture) is a budgetary and maintenance must. Buying a casegood for your commercial or hospitality use should last more than 10 years.  

Many of our clients have opted to buy residential-grade furnishings based on their sense of price and value. We have several examples when these same clients called after 18 months, saying they need to replace the furniture because of poor wear, the inability to maintain, or general breakdown. 

Contract furniture has these qualities that many residential furniture pieces lack: 

  • Frame Construction: The base frame is hardwood or steel, with fewer pieces and joints. Joints in the frame are reinforced. Non-exposed surfaces are fully finished/sealed. 
  • Maintainable Tops: Many contract grade casegoods offer laminate top options, versus wood veneer. In many cases, stone and resin tops are also available. These are more durable finishes that permit typical cleaning using non-caustic cleaners. 
  • Internal Hardware: Hinges, drawer glides, and feet glides all are tougher than residential grade. 
  • Warranties: Most contract casegoods are sold through qualified distributors who can advocate with the manufacturers when issues arise. Most contract manufacturers offer a 1-year warranty on frame and construction issues. 

r.o.i. Design supports all our local and regional office furniture providers. We have been engaged with clients to provide more “residential in feel” furnishings for lobbies, lounges, and break rooms.  

When we are asked to procure furniture for other spaces in a project, we use two local manufacturers or work with a local office furniture provider.  

Let us know if we can help you with your furniture procurement. 

BDNY 2022

BDNY 2022

Scroll down to see photos from our visit. 

Boutique Design New York (BDNY) is the leading trade fair and conference for the hospitality industry’s boutique and lifestyle design community. 

This November,  r.o.i. Design attended the BDNY conference in New York looking for the latest ideas for the hospitality “touch” to share with our customers and include in our designs. 

We weren’t disappointed.  

This 24-hour excursion was a 12,000-step adventure with two red-eye flights. We met with our current furniture distributors, renewed the relationship with inactive furniture distributors, and created relationships with new furniture manufacturers. We saw the latest in wall finishes, wall décor, and decorative lighting. 

We are pleased that we already knew and are engaged with many of the manufacturers of finishes and furniture (thank you to our product representatives) and look forward to including our new learning in our designs going forward. 

Click on the thumbnails below to enlarge photos from our visit. 

Grass Lake Pediatric Dentistry Opens New Office

Grass Lake Pediatric Dentistry Opens New Office

When Dave Bordewyk of DGB Health Care Construction met with Dr. Melissa Potacki in January of 2022, he discovered she was looking for a more hands-on experience with materials, so he reached out to us for help.

r.o.i. Designer Megan Hoekzema met with Dr. Potacki, Dave, and contractor Tom Buchanan from Kasco and made a game plan for the interiors.

Megan provided samples and support so that Dr. Potacki felt confident in what her space would look like.

Key interior elements of the space include a stone wall with the business’ logo as you enter the space, a fun graphic wallcovering on the front of the reception desk, blue fan-shaped backsplash tile by the brushing station, and luxury vinyl plank throughout the walkways and treatment rooms.

r.o.i. Design also made selections for and procured their new lobby furnishings. As of May 2022, the new interior build-out is complete.

For more information about Grass Lake Pediatric Dentistry, go to their website: https://www.grasslakepdandortho.com/


Click on the thumbnails below to view larger images.

© All photos by Liv in the Moment

Greenville Area Community Foundation Moves to New Remodeled Offices 

Greenville Area Community Foundation Moves to New Remodeled Offices 

Our friend Dean Clement at West Michigan Office Interiors introduced us to Alison Barberi, President and CEO of the Greenville Area Community Foundation (GACF). They were in the process of swapping offices with Southwestern Oil Co. They needed more space and Southwestern Oil needed less. Southwestern Oil had been at its location for more than 30 years, and most of the space had not been upgraded for decades. The swap was a generous gesture, offering GACF opportunities to expand and upgrade. We were engaged as interior designers supporting the efforts of their contractor, KASCO, and furniture provider, WMOI.  

We were able to work with the GACF team to upgrade lighting and finishes. We worked with KASCO to make the entry and restrooms A.D.A. compliant. We recognized the mid-century style of the building and its details and worked to make the new design work with the building’s architecture.  

Preserving the interior doors and trim, which were dark oak, we kept the new finishes light and added accents to the new carpeting and wall finishes. In the restrooms, the plumbing fixtures and lighting were completely updated. GACF brought with them their quality artwork and furnishings.  

While the construction process revealed some issues, none of them minimized the outcome.  

We celebrate the work of the GACF and learned a great deal about their impact and efforts in the Greater Greenville Area.  

Click on the thumbnails below to view larger images.

The Gignac Lounge at Dooge Veneers 

The Gignac Lounge at Dooge Veneers 

r.o.i. Design has been honored to be the designer for Dooge Veneers for many years. We have seen the office expand three times, and watch them grow in staff, services, and veneer options. 

Most recently we worked with them to create a couple of offices from a conference room and convert an office to a soft seating meeting area. That office used to be Hank Gignac’s office. Hank passed away from COVID, one of the first 50 in Kent Count in 2020. Hank was a tremendous leader and a gracious person, and Dooge Veneers wanted to create a room in his honor.  

In that room is a large coffee table made from a walnut slab, something Hank always wanted, and the original veneer on the wall remains. We furnished the room with comfy chairs around the new coffee table. The room has a great view of all the birds outside the window that gather at the feeders that Hank placed there.  

We acknowledge and thank Wolverine Building Group for their work remodeling the space. 

Click on the thumbnails below to view larger images.

E5 Creates People Driven Technology 

E5 Creates People Driven Technology 

r.o.i. Design learns so much from our customers, and this project, introduced to us by First Companies, was no different. We saw how the Engen family worked together to make decisions and create a landmark new company with the greatest respect for people, both the inventors of the past and the genius of today.  

They purchased property at 6300 Venture Hills Blvd SW in Byron Center, MI with the plan to house two businesses, E5 Ventures and a new technology company, People Driven Technology 

Architect Ken Dixon of Dixon Architecture created the building footprint and façade, and together with r.o.i. Design, we planned the interior spaces.   

For the offices to feel welcoming, professional, and with a nod to hi-tech, the key features on the inside include:  

  • An uplit perforated metal “wing” over the reception desk.  
  • LED-backlit panels in the reception desk  
  • A variety of flat clouds in the open office at staggered heights with suspended and recessed strip lights.  
  • Metal wall accents in the break room  
  • Graduated steel to gray carpet tiles in the open office.  
  • Glass-fronted offices and conference rooms.  

Of particular interest is how they named the conference rooms, each one after a respected inventor: Thomas Edison, Hedy Lamar, Nikola Tesla, and Elijah McCoy. Each room has a plaque that tells the story of the inventor and r.o.i. Design assisted in selecting artwork of the inventor and their inventions.  

The overall thoughtfulness of the design project is an indication of the owners’ values. Again, we learned so much.  

The Engen Family is a legacy of innovation and technology. Committed to West Michigan, this powerhouse created Netech more than 20 years ago and transitioned that business, selling to Presidio 

E5 Ventures LLC was created in 2016 and the Engen family focuses on targeted real estate and business investments. One of those projects ended up being a start-up that had roots in their understanding of customer service and technology. People Driven Technology is an all-encompassing IT solution for Enterprise Network Security, Hybrid Cloud, User Experience, Cybersecurity, and Physical Security.  

Click on the thumbnails below to view larger images.