(616) 459-3539
The Derm Institute of West Michigan

The Derm Institute of West Michigan

Dr. Kristi Hawley and business partner/husband Garrett Adams dream big. They put their sights on developing a compelling practice in Caledonia, Michigan that would offer general dermatology, outpatient skin surgery, psoriasis treatment, and cosmetic skincare. Dr. Hawley has an established reputation in psoriasis treatment and speaks to groups nationally. 

r.o.i. Design was introduced to The Derm Institute of West Michigan through First Companies, and we were pleased to be awarded the interior design of the new facility. Working with architect Jon Blair of R2Design Group and the team at First Companies, the office opened its doors in April of 2021. For the year prior, Dr. Hawley had rented space nearby and developed a growing clientele. She had outgrown that space by the time of the move. 

The inspiration for the interiors came from their logo’s overlapping circles, suggesting the variety of care the practice offers but also the pattern itself. The radius theme was applied to the check-in/check-out desk, suggesting a gentle approach with multiple points of engagement. The pattern of the circles was also developed into laser-cut screens that were used as dividers in the lobby and backlit ceiling panels in the corridor. A wallpaper that had the same pattern was used at the front desk. The color palette is simple, crisp but warm. Most of the flooring throughout is a warm luxury vinyl tile. Other areas are carpeted in organic patterns to add to the spa-like feel. 

We also procured furnishings for the non-medical spaces, creating a hospitality feel in the patient waiting areas.  

We were thrilled to get a text from Dr. Hawley on move-in day, “I just want you to know I walked into the office today and it is perfect! Thank you for being my voice and my vision.” 

Click on thumbnails below to view larger images.

© All Photos Courtesy of First Companies, Inc.

Darley Village Revisited

Darley Village Revisited

Last June (2021), we introduced you to our project at Darley Village. We recently went back to take some updated photos after the rest of the furniture, decor, and accessories had been installed. 

In addition to selecting finishes for the floors and walls of this project, a large part of r.o.i. Design’s role was to provide the procurement of furniture, wall decor, and accessories for the building’s public areas. These new photos showcase the variety of furnishings that we provided.

Below is the rest of the article posted in June 2021:

Returning customer Denis Johnson, of Johnson Newhof  & Associates, reached out to r.o.i. Design for support with the final phase of design of their multifamily project, Darley Village, a full-service senior living community in Muskegon, adjacent to Chestnut Hills Retirement Community.  

Denis was looking for a fresh eye on finishes and assistance procuring common area furnishings.  

The call came in March 2020, at the beginning of the COVID pandemic, so we carefully engaged to review finishes and furniture. We ended up with a neutral palette that is warm and respectful of being close to Lake Michigan. We spiced it up with flooring options that create more of a high-end hospitality look without the cost.

 

Click on thumbnails below to view larger images.

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital Opens Second Location in Grand Rapids

Animal Emergency Hospital (AEH) was busting out of their Plainfield location. With an increase in pet and animal owners in West Michigan and a need for more animal care, they set their eyes on a new and larger location.

Working with First Companies, they selected a family convenient location near the intersection of 68th Street and US-131, where they planned for a 12,000 square foot building. Architect Michael Belisle from The Design Forum envisioned a contemporary building with a large clerestory waiting area, allowing in natural light and giving patients and their owners some space. The plan also included outdoor spaces for staff and patients in a well-appointed patio area. 

AEH asked that their new facility replicate another animal hospital that they visited in Wichita, Kansas. While the exterior of the building looks very different the use of space and interior finishes on the inside are similar. 

 r.o.i. Design was asked by Dr. Marilyn Brink, head of staff and chief veterinarian, to look at the Wichita facility and convert the “look and feel” to the 68th Street facility, along with her personal vision for her hospital’s space. 

That “look and feel” included: 

  • Light and bright finishes in white and gray with black trim accents 
  • Large black and white graphics of animals. 
  • Distinctive and clear signage. 
  • Highly maintainable finishes. 
  • Unlike Wichita, the lobby incorporates ceiling clouds and decorative lighting to soften the clerestory experience. 

The r.o.i. Design team loves animals and most of us have pets. This project was heartfelt as we go home to our pets Holly, Chica, Layla, Moe, Dottie, Bob, Ronnie, and Charlie!

© All Photos Courtesy of First Companies, Inc.

r.o.i. Design’s Remodeled Offices

r.o.i. Design’s Remodeled Offices

r.o.i. Design moved to Front Ave NW twenty years ago into a building that needed a lot of repairs, but it had a lot of historical charm and a great location on the fringe of downtown. Over the years, we were continually surprised at how much our visitors liked our space, and while we saw the worn carpet and furniture, they loved the charm. So, keeping the charm, this year we started a refresh. 

Our goals included overall cleaning, repairs, updating finishes, responding to COVID space planning, improving lighting, technology, and air quality. So now our seven-person firm has 3,500 square feet of office space (some just for meetings), 3,500 square feet of warehouse space for furnishings and a small workshop, and 2,000 square feet of library space for samples and materials.  

The remodel/refresh started with a design plan in 2019. That plan included replacing flooring, some new wall paints and wall coverings, additional lighting, and some new furnishings. Plus, the building needed lots and lots of cleaning. Like many plans in 2019, COVID asked us to slow down, so we moved some projects forward in 2019 and 2020, but in April 2021, we decided it was time to “get it done”.  

We moved out of our offices for 10 business days and organized the remodeling trades during those two weeks. We realized that it takes a lot of people, patience, and planning to make it a success, and because of the expert help and focus of a lot of people, we didn’t miss a day’s work! 

We would like to recognize our interior designers Megan Hoekzema and Marianne Martz for their selections, carpet layouts, and furniture layouts. 

We thank our procurement manager Ronda Geyer, for the constant reminders before the remodel to purge, organize, and get ready.  

And we couldn’t have done this without Rachel Barszcz our studio manager who kept us on task. 

And in alphabetical order, a SPECIAL THANK YOU to: 

  • Action Plumbing for replacing the 20-year-old toilet. Just in time so we could get new flooring in the common space restroom. 
  • Don Hampshire for rebuilding our steps to the garage, so they could be carpeted. 
  • Excel Electric for upgrades in 2020 and timely responses to our power needs at the last minute in 2021. 
  • Floorcovering Engineers LLC, John Quillan and team, for the expert installation of a complicated floor pattern in record time! 
  • For the great support of our carpet reps, Ryan Morton from Patcraft, and Patrick Coulsen from Shaw. The carpets look amazing and it is a showroom of different applications and styles. 
  • Huyser Asphalt for surfacing the parking lot. (Thanks for prioritizing us in a crazy COVID year!) 
  • i3 Business Solutions, for moving our computers (twice!), lending us cable, keeping us all “online”, and overall moral support. And thanks too for upgrading our phone systems at the same time, retiring our dated desk phones and introducing us to VOIP. 
  • Northwest Kent Mechanical for the updating of our four systems with air filtration and ion cleansing systems that protect us against so much stuff. 
  • Office Furniture Details LLC, Joe and Team, who moved our furniture at least twice, installed new furniture systems and retired a lot more. 
  • West Michigan Office Interiors, Jenna Henderson for fine-tuning our layouts, and Dean Clement for helping us keep on budget and on time. 

Like all projects, ours is not quite done, and the budget is under review.   

We celebrate our progress and the results so far, it is amazing! Let us know if you would like a tour!

Click on the thumbnails below to enlarge images.

Offering Contract Furniture Solutions 

Offering Contract Furniture Solutions 

r.o.i. Design makes most of its revenue from selling time through managed agreements. Did you know we also sell custom furnishings for waiting areas, lobbies, breakrooms, and more? We do this competitively by utilizing a group of manufacturers who offer us wholesale pricing.

Most of our vendors allow us to create custom furniture for our clients. They offer standard frames and styles, and we select the fabrics and finishes to suit your space.

We are pleased to work with several American and Michigan-based manufacturers. 

The furnishings we offer include:  

  • Upholstered Seating  
  • Occasional Tables  
  • Break Room and Meeting Room Seating & Tables 
  • Med Team Desk – Customizable Teaming Workstation with Power & Data 
  • Solar Shade Window Coverings  
  • Custom Wall Art 
  • Signage and Wayfinding 
  • Lamps, Rugs, and Accessories  

Click on the thumbnails below to enlarge images.

Forest Glen Apartments

Forest Glen Apartments

This four-year project in Chantilly, Virginia was a partnership with Hooker DeJong Architects and Engineers and Eagle Point Companies. Forest Glen was completed in the spring of 2021. Six years ago, we had designed this property as a remodel, but a fire destroyed the original building, and the project needed to be rebuilt. 

Keeping with much of the original concept, r.o.i. Design was able to enhance many aspects of the communal areas to include more wood, stone, and some decorative acrylic panels. Wallcovering in the corridor, while helping with maintenance, also helps create a more resort-like feel. In general, the new building offers many amenities to tenants that the original building could not. 

Eagle Point engaged us to also provide public area furnishings. We selected furniture, customized finishes, purchased the products, and then managed delivery and installation. We also provided custom artwork that was reflective of the area. Located close to Washington D.C. and many historical sites in Virginia, we used images of historic buildings, national landmarks, and regional nature to help give Forest Glen its sense of place. 

Thank you to Jason Barnes of Eagle Point for the opportunity to help rebuild Forest Glen. 

© All Photos Courtesy of Eagle Point Companies.