(616) 459-3539
Mill Steel Moves Corporate Office

Mill Steel Moves Corporate Office

Mill Steel Moves Corporate Office

Congratulations to Mill Steel Company on the opening of their new headquarters on Lucerne Drive in Grand Rapids. 

This 30-year-old brick building exterior was modernized with new paint and metal siding, roof dormers, canopies and railings, decorative light fixtures and new signage. r.o.i. Design could be seen with large finish samples walking around in the snow and rain last year, working with Mill Steel imagining all of the finish changes.

This project began with r.o.i Design managing a programming step, interviewing a variety of people from Mill Steel and creating bubble plans for Dixon Architecture to use in creating the floor plan. The plan included private offices and meeting rooms, but proportionately much more open office, collaborative and shared spaces. There are a café and a breakroom, as well as a patio and fire pit. Staff have plenty of breakout areas for private conversations or just to get away.    

Mill Steel wanted the space to be engaging and represent their personalities; they liked clean lines and assured us they weren’t afraid of color. The interior was completely demolished and remodeled – most new walls have glass doors and windows that open up all the rooms to the natural light. r.o.i. Design worked closely with contractors on the lighting and ceiling plans to make sure the space was well lit and energized. The color scheme included their brand blue color but overall was kept neutral, light and bright.

Some of our favorite interior design features include:

  • Ametal paneled wall in the lobby
  • A “Live Wall” in the breakroom
  • Pivot doors from the breakroom to the training room
  • A custom twenty-one-foot boardroom table
  • Painted wall graphics
  • Floors with interesting carpet and luxury vinyl tile patterns throughout the office.

Thank you to Dixon Architecture and Dykhouse Construction for partnering with us on this great project.

Mill Steel is one of the largest steel service centers in the nation.  They specialize in flat-rolled carbon steel for various markets including automotive, appliance, construction, HVAC, and agriculture. Their 32,000 sq. ft. facility is a two-story building with walkouts on both levels and conveniently located to highways.

For more information on Mill Steel, visit their website.

Custom Furniture: A Feasible Delight

Custom Furniture: A Feasible Delight

Custom Furniture: A Feasible Delight

Can’t find the perfect board room table? Need a storage cabinet that looks like a piece of furniture versus a laminate box? Want a custom-sized sofa? Need to incorporate graphics into custom pieces? We can help.

r.o.i. Design grew out of the furniture industry and we continue to design custom furniture as part of our interior design services.

Ryan Bright, Creative Executive, has a degree in furniture design and met r.o.i. Design when he was a design intern for Widdicomb Furniture in 1999. Since joining r.o.i. Design he has designed many custom pieces for our customers.

Mary Witte, Owner and Creative Lead, owned a custom millwork company, Designers Workshop, which was purchased by Widdicomb Furniture. There she continued to design custom millwork and furniture and was acknowledged by the industry with an award from American Home for her designs.

Ronda Geyer, Procurement and Product Manager, coordinates our furniture vendors to make sure custom pieces are delivered and installed as designed.

We have maintained relationships with custom furniture makers and finishers that we met through our experience as furniture makers and still use today to fabricate custom pieces.

Some of our recent designs include:

From concept to installation, r.o.i. Design delivers custom furnishings fulfilling our promise to provide Budget, Brand, and Beauty.

Turn Key Services for Facilities Managers

Turn Key Services for Facilities Managers

Let Us Help You Make the Office Spaces You Maintain the Best They Can Be.

What can r.o.i. Design provide for facility managers? Turn Key Services:

Everything we do is about design, but not necessarily with design fees. We imagine the solution, provide and install the solution for:

Window Coverings

We distribute solar shades from Spring Window Fashions

Waiting Room Furniture & Break Room Furnishings

We distribute several manufacturers that provide upholstered furniture, casegoods, restaurant tables and chairs.

Wall Art and Décor

Competitive prices on framing. Creative alternative décor ideas and in-house art installation.

Potted Silk Foilage

Floor or counter installations.

Interior Signage

Graphic design through installation.

Download Our Brochure:

For more information, please contact Ronda Geyer or Mary Witte at r.o.i. Design.

Collaborating on Furniture Design

Collaborating on Furniture Design

Collaborating on Furniture Design

For r.o.i. Design, furniture is integral to the design. Quite often we have the opportunity to work with our customers in selecting and designing the furniture and furnishings in their space. This is important to us because it elevates the design to a very personal level, where people are touching, sitting, and experiencing the design in visceral ways.

When we have spent the effort to help a professional service client create a welcoming, branded feel in their interior, sometimes it requires a non-typical office furniture solution.

When we have worked diligently to create a restaurant, lobby, or corporate space that wants to look like a hip restaurant, the furniture may not be able to be compiled from standard options. Thus, we have provided specialty services around furnishings for our customers.

  • Often, we have been engaged to work with one of many of our local office furniture providers to advocate for our customer, consulting on furniture styles and finishes.
  • We design custom furniture and work with our customers to find the best resource to create those pieces.
  • Recently we have been working with fabricators experienced with integrating technology into furniture, creating medical and professional desks.
  • We have created many custom conference table designs, exploring finishes and details to create an ideal meeting and conference environments.
  • There is also the need for furnishings that look residential but need to be contract-grade. Providing contract quality guarantees for wear and maintenance.

We have also designed procurement programs for developers, working directly with manufacturers to be able to design, select, purchase, and deliver common area furnishings for multi-family facilities.

Furniture has a functional and aesthetic responsibility in commercial interiors and planning for appropriate furnishings take intention and focus.

West Michigan Dermatology – Holland, MI
Park East Court – Grand Rapids, MI
The Importance of Wall Art and Décor

The Importance of Wall Art and Décor

Vintage Hutchinson Ad Used in Wall Décor at 616 FAB House

The last layer of interior design includes wall art and r.o.i. Design has learned planning for meaningful wall décor has incredible influence on how the space impacts employees, customers, and guests.

It is an opportunity to support a company’s brand, communicate values and goals, as well as add aesthetic interest.

For Wolverine Power Cooperative in Cadillac, Michigan we worked with them to create an assemblage of their customer logos using a cable system to suspend the logos. This brought a sense of pride to staff and board members as they passed by. In the same project, we created a custom wood “service map”, that outlined where they provided power; but the map was interesting as “art” in addition to telling a story. They also asked us to help them create a “word wall” using words that describe how they want to be perceived. We created a graphic and then had it printed on vinyl wallcovering.

For multi-family developer Eagle Point Properties, they like the common areas of their projects to have photos and imagery that represents the location of the residences. For downtown Grand Rapids we found historic photos of landmarks and purchased the rights to print those photos. For their project in Virginia, close to Washington D.C., we featured the architecture and landscapes that describe this region, rich in American history.

Hutchinson North America built 616 FAB House in Grand Rapids in 2016. This space serves as a gathering and meeting space but is surrounded by displays and imagery that demonstrates their tradition of innovation. Working with them and their Paris, France associates, we selected historic images and arranged them throughout the space similar to a museum exhibit. In the same space, were close up details of machinery and operations of the past alongside robotic demonstrations of current technology.

Wall art and décor can be personal, and any effort we made to create custom wall art programs have resulted in positive “returns”.

Wolverine Power Cooperative, Cadillac, MI
Historical Photos Used in Wall Décor at Stuyvesant Apartments