Workplace Design - ROIDESIGN

Rivertown Family Chiropractic makes “The Move”

by Rayanne Rzepka | Jul 24, 2024 | Design News, Interior Design, Medical Design, Workplace Design

From a cellular phone storefront to a magnificent two-story open space, Rivertown Family Chiropractic has moved to a new location and business is booming.

Dr. Mark Wolfman and wife Janelle were attentive to every detail of their new space, making sure their patients could sense that their space was a place where “Miracles Happen”.

Their practice is energetic, lively, and inclusive. r.o.i. Design visited when practitioners were working with babies, their parents, and seniors. And when they exited, they were happy and eager for the next treatment, being addressed by name by the staff.

r.o.i. Design met Rivertown Family Chiropractic through First Companies, and First Companies fulfilled the promises of their design in the construction and build-out. Kudo’s to FCI’s Ryan and Jason who made sure it happened.

Elements we especially appreciate:

Vaulted 20-foot ceilings that allowed for a lower canopy over the waiting area

Acoustic ceiling baffles shaped like the curvature of the spine over the “hot seats” (chairs where patients warm up, watch videos, listen to helpful instruction) to help the patients feel comfortable in the tall space.

The break room also has a vaulted ceiling.

The lighting is bright and clear, promoting health and remembering that West Michigan is dark for eight months of the year.

The reception desk and back wall are reminiscent of a hospitality setting, but not ostentatious.

We are grateful for the journey and blessed by the outcome. We see them serving generations to come.

Some examples of branded interiors by r.o.i. Design:

© Photos Courtesy of First Companies, Inc. & Kynda

For more of our medical projects click here.

Does your corporate space “sell”?

by Rayanne Rzepka | Jun 25, 2024 | Branding, Design News, Designing Public Areas, Graphic Design, Hospitality Design, Interior Design, Workplace Design

Does your space reflect the story you have been telling your customers about your goals, values, and successes? Does your space promote pride and loyalty among employees?

Hipcouch.com states in their article, “How the right office interior design makes or breaks a business” that the first attribute needed is a branded interior. Likewise, r.o.i. Design’s experience says that partial or complete remodeling without messaging may not yield a “return on (the) investment”.

Branding is more than a logo in the reception area and a poster in the breakroom. Notably, the integration of goals and values in all the interior materials builds the trust needed for customers to commit to a sale and employees to stay.

On an exit interview at a credit union, Mary Witte, President of r.o.i. Design, asked “How was your visit?” The response was “Awesome, the messaging, the space, and the staff were so consistent in their presentation, we immediately trusted them. We are new in town and have been shopping around for a “bank”, and this experience made the deal”.

r.o.i. Design has engaged with business owners for interior design for 30+ years. Projects that invested in interior branding have cited customer satisfaction and a reduced need to remodel, as their corporate story is not a trend and does not need re-telling.

How about your space? We offer one free consultation to hear about your business design needs. Whether it is branding the interior with company goals and values, updating spaces to build trust, or supporting your promises to be the leader you promised to be.

Some examples of branded interiors by r.o.i. Design:

How Design Impacts Hiring and Retention

by Rayanne Rzepka | May 29, 2024 | Design News, Workplace Design

r.o.i. Design responded to a call from a mid-size manufacturer who asked, “Can you help us make our Core Values more prominent in our facility?” They thought it would help them during their interview process as well as engaging existing employees.

This group had just undergone an office remodel and while things were “fresh”, they felt they weren’t communicating their purpose to employees, future employees, and customers. “We want employees to know they are coming to work not just to make parts, but their actions and leadership’s actions are part of a larger mission. They are impacting the lives of our customers and creating positive change.”

This group wants everything about their space to reflect who they are, and they realize that it is more than words and posters. Making their “brand” important impacts more than the hiring and retaining of employees.

This notion is supported by business leaders, as cited in the article “Importance of Interior Design to Grow your Business” written by Ideagram for LinkedIn.

“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters. Interior design is an opportunity to reflect your brand identity. Your physical space should align with your company’s values and vision. (1.)

“Design is the last great competitive advantage.” — Seth Godin. A thoughtfully designed interior has the potential to enhance the overall customer experience and set you apart from the competition.

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs. A well-designed interior can enhance the functionality of your space. Through thoughtful layout planning and efficient use of space, you can optimize workflow and improve productivity.

A master plan for branding design can be created thoughtfully and rolled out over time as budget and buy-in allow. For our mid-size manufacturer, the process had to start with leadership, making sure they were all on board to make communicating the brand a high priority. A priority worth the investment in design.

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© Photos Credit: Stewart Signs.

Hudsonville Vision Care Upgrades Its Patient Experience

by Rayanne Rzepka | May 29, 2024 | Interior Design, Lighting Design, Medical Design, Workplace Design

Doctors Walt and Gammage joined Hudsonville Vision Care in the 1980’s and are preparing for the next generation of leadership, which has already started with Dr. Wustman, who joined in 2017. Subsequently, this meant enhancing the interior, with expanded offices and exam rooms, and new finishes throughout.

Keeping the family-friendly focus, Hudsonville Vision Care improved the reception and waiting areas, expanded the eyeglass showroom, and made the testing area more efficient and modern with new technology.

Those returning to the space might say the biggest change is the increase in light. Lighter wall colors, better LED lighting, and a lower ceiling section over the selections area. All the eyeglass displays are new with interior lighting to showcase the frames even more.

Keeping things neutral, they added interest by adding wood to the back wall, and stone accented by shiplap to the reception desk. The frames display has wood storage, but light frames with maximum mirroring.

Additionally, they added offices so the front desk and the basement were relieved of administrative work. The administration is closely positioned near the doctor’s offices for improved communication.

For more about Hudsonville Vision Care see: www.hudsonvillevisioncare.com

© Photos Courtesy of First Companies, Inc.

For more of our medical projects click here.

Beacon Hill Creates New Breakroom Space for Employees

by Rayanne Rzepka | May 29, 2024 | Interior Design, Procurement and Purchasing, Workplace Design

Working with seniors, whether independent or needing special care, requires a caring staff. That staff also needs care and nurturing, and sometimes just a quiet place to take a break.

Beacon Hill at Eastgate focuses on creating a culture that supports its hard-working team. To that end, they are investing in creating new breakrooms that offer comfort and restful aesthetics.

The first breakroom was converted from an older, unused breakroom being used as a storage space. Since it had an existing kitchenette, the rough plumbing was already in place. The room needed new finishes, new lighting, and a new layout.

Beacon Hill started as Michigan Christian Home in the 1950s. The facility has grown over time and changed ownership. Beacon Hill was established in 2010 to become five buildings; memory care, and nursing care with more than eight dining rooms and restaurants, a chapel, exercise, theater, and game rooms. The buildings have been modernized as needs have grown. The most recent apartment building, “The Vistas” set the stage for a contemporary hospitality look and feel that leadership wants for all spaces going forward.

This breakroom features restaurant-style tables, booth seating, and lounge soft seating, procured by r.o.i. Design. Light levels vary from very bright to soft lighting to accommodate a variety of uses. New flooring such as luxury vinyl planks in the eating area and carpet in the lounge area were installed. The room got all new paint, graphic wallpaper, cabinets, and appliances, creating a non-traditional breakroom.

r.o.i. Design looks forward to sharing more with its readers on upgrades to Beacon Hill at Eastgate. For more about Beacon Hill, please visit: beaconhillgr.org.

Click on thumbnails below to view larger images.

Kraft Business Systems: New Office, New Look.

by Rayanne Rzepka | Jan 29, 2024 | Branding, Design News, Graphic Design, Interior Design, Workplace Design

When First Companies Inc. introduced r.o.i. Design to Jeff Cousins from Kraft Business Systems he said, “I don’t know design, I just want ‘cool’”. Jeff was very interested in every aspect of the new office. Dixon Architecture had been introduced a little earlier, and Ken Dixon had the space laid out and adjusted as needed to meet Jeff’s understanding of changing needs.

Early in the interior design consultancy, we noticed and complimented Kraft Business Systems (KBS) on their logo. Not only is it good-looking, but it has been developed based on business values and images that support those values.

KBS sells printers, but more importantly, printing solutions and technical innovations. The business is built on solving problems for their customers, and r.o.i. Design took that approach as they made interior design decisions.

Each of the four key values were featured in their own areas:

“Honor our company heritage in the print and printer industry.” (Orange)
“Committed to continued innovation and I.T. for the paperless office.” (Green)
“Focused on our clients and committed to interpersonal communication.” (Light Blue)
“Look to the future with continued aspirations for creativity and growth.” (Dark Blue)

The colors of the five values are very bold, but the overall palette is white, grey, and black, creating a neutral background for the reds, oranges, yellows, blues, and greens. Not only did r.o.i. Design color block some of the walls in logo colors, we also created custom graphics for large-scale wall covering whose imagery is very “techy”.

As the design was coming to the finish line, Jeff commented, “This is cool, and I didn’t think I liked black, but I do!” The design was so well received that KBS borrowed finishes and accents for their other Michigan offices. That’s the best kind of compliment!