(616) 459-3539

The well-named Blueprint Dentistry is a rebrand from Dr. Kevin Kross’s previous Michigan Street Dentistry. Michigan Street was their old location. He wanted his new dental office to reflect his technical and sophisticated approach to complete and premier dental care. His new logo includes architectural lines and symbols that clearly state the focus on precision dentistry. 

r.o.i. Design met Dr. Kross early in the process and was engaged in shopping for real estate and recommending contractors. This gave our team time to get to know Dr. Kross and his vision. 

While he doesn’t partner with his wife, Brittany Mailloux DDS, they agreed to purchase a building and locate both practices in the same building, which allowed them to create a state-of-the-art lab that they both share. 

Blueprint Dentistry’s design elements reflect its brand. The lighting in the lobby is recessed linear LED that runs through the ceiling and continuously down the wall. The exam room corridor has a recessed cavity in the ceiling with unique box light fixtures that fit into the recess and create a special effect. 

The overall color scheme throughout is mostly black and white, which sparkles with accents of glass and specialty lighting. The reception desk is backlit with a frosted acrylic face with the logo and name etched into the material. In addition, the glass sliding doors with chrome barn door hardware in the exam rooms elevate a patient’s typical dental experience. 

The desk in Dr. Kross’s office is made from white concrete with flecks of silver and gold randomly embedded in the top. The private office is also set up to accommodate a second doctor. 

The lower-level break room also has a concrete table, which is 12 feet long, surrounded by Eames-inspired chairs. 

The journey from Michigan Street to 16th Street brought Blueprint Dentistry further towards its goals than just the distance between the two locations. 

    © Photos Courtesy of First Companies, Inc.

     For more of our dental and medical projects click here