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Color of the Year 2020

Color of the Year 2020

It’s a complex time in our world, with plenty of varying opinions and values. Color and design trends are not exempt from competing opinions, as is evident in the Color of Year choices by influential paint and design companies.

Our “go-to” companies for color trends employ professionals and marketers who compile research and make predictions base on large bodies of information, but it appears the weight of these influences varies.

At first blush, r.o.i. Design recognizes two main approaches. According to a Better Homes and Gardens article, Pantone and Sherwin-Williams are fans of navy blue. Their choices are “Classic Blue” and “Naval”, respectively. Alternatively, Behr and Benjamin Moore’s choices will resonate with those who are more comfortable with pastels and natural hues. The outlier, Etsy, declares chartreuse the color to keep an eye on this year.

Pantone, often revered as a favorite for Color of the Year picks, has made a bold statement to go with Classic Blue, a choice which triggered a variety of questions and comments from critics. However, this color is not unfamiliar to r.o.i. Design. In our work with several West Michigan customers and properties, dark blue is often a favorite. It may be our proximity to Lake Michigan that draws our design team and clients to the color! Additionally, we are seeing these dark blues appear in cabinetry and millwork, no longer solely on walls.

Behr Paints is going with Back to Nature for their 2020 Color of the Year, along with a 2020 Color Trends palette, that is predominately pastel with a dark Red Pepper, Secret Meadow, and Graphic Charcoal.  There is more color in the range than previous years, and the subtle movement to include Greige (Taupe) and Sun (Flesh Tones) is notable.

Benjamin Moore is banking on a fresh, light, and rosy palette of 10 colors led by their paint First Light 2102-70. They haven’t excluded a dark blue and charcoal, but don’t lead with it.

Sherwin-Williams is on track with Pantone predicting a love of navy blue with their Color of the Year, Naval SW 6244.

r.o.i. Design offers color palettes that are warmer and lighter than the 2018-2019 cooler grays and whites. We love color and continue to use color as accents and brand reference whether in wall paint, wall accents, lighting, or upholstery.

Benjamin Moore’s 2020 Color Trends
BEHR’s 2020 Color Trends
New Faces and New Energy at r.o.i Design

New Faces and New Energy at r.o.i Design

r.o.i. Design celebrates its 25th year in business, and its 20th year at our location at 1451 Front Ave. NW in Grand Rapids. We are thrilled to introduce two new staff members, as well as a plan to upgrade our office.

Rachel Barszcz, Studio Assistant

Rachel was one of over 96 applicants and won us over with her experience in hospitality and administration, her outgoing spirit, and her curiosity for how design changes people’s lives. She will be providing organizational support in all areas. She may be answering the phone, so when you call in, say “Hi”.

Marianne Martz, Design Lead

Marianne was one of over 50 applicants, and we love how her experience in interior design, furnishings, and customer service will not only help her provide leadership on projects but also bring us the opportunity to develop new relationships. Her attention to detail as well as her experience with suppliers is a welcome addition to our team.

We are also pleased that Julie Kleinjans has decided to add to her role and is now our finance and marketing professional.

Existing and outstanding members of the team also include Ryan Bright (Creative Executive and Senior Designer), Ronda Geyer (Product and Procurement Manager), and Megan Hoekzema (Associate Interior Designer), Mary Witte (Design Lead and President). All are stellar members and contribute to helping provide the best possible design services for our customers.

In addition to new staff, we are revamping our offices to reflect current trends and technology. With help from some of our trusted vendors, our space hopes to be complete by Spring!

West Michigan Pediatric Dentistry’s New Office

West Michigan Pediatric Dentistry’s New Office

Doctors Daniel Bolt and Thomas Bouwens

Doctors Daniel Bolt and Thomas Bouwens had outgrown their existing Holland, Michigan office. With the help of Dixon Architecture and T2 Construction, they agreed to design a new building. r.o.i. Design was invited to the project by Ken Dixon, and we set out to create a space that met the needs of both doctors and patients.

When r.o.i Design learned that, between patients and family members, the practice could see up to 500 people a day, we began to understand their energetic approach to dental care. We also learned that they wanted to remain a “kid and family-friendly” environment yet avoid a theme-park-like feel.

Many pediatric dentists overlook the opportunity to create a calming and comfortable space for busy families. With these factors in mind, our goal was to take their West Michigan caring brand forward, which meant keeping a more “Montessori-approach”. This calming approach intentionally included a plan to create smaller, focused areas of interest for young patients. r.o.i. Design happily developed the interior design, lighting design, and furnishing finishes for the new location.

In addition to the interior finishes, we assisted in introducing the practice to an experienced Lionel train expert, who designed the new miniature train that winds throughout the space on a raised track.

We also designed their new logo and provided many of the key furnishings.

Some of our favorite details include:

  • Decorative acrylic at the reception and checkout desks
  • Dark blue board and batten wall treatments
  • Accent carpet and painted wall “stripes”
  • Fun light fixtures throughout the space
  • Acoustic wall panels in the open exam area
  • Lit ceiling details at the checkout

We are grateful for the opportunity to work on this project and wish West Michigan Pediatric Dentistry the best as they settle into their new space, which opened on February 3, 2020.

For more about this practice, please visit their new website!

Click on thumbnails for a larger view:

“Coming Right Up” – Projects Soon to be Completed

“Coming Right Up” – Projects Soon to be Completed

r.o.i. Design is busy with nearly 30 projects this December, and three to four projects will be completed soon.

Funky Buddha:

Adding a fourth location in West Michigan, Funky Buddha is planning to open a storefront studio at “Studio Park” in downtown Grand Rapids this winter. Known for their “hot yoga”, this place is “steaming” cool. The team at “FB” engaged architect Jon Blair of r2Design and r.o.i. Design for interior finishes and details. They have refreshed their branding, as is evident by their clean new website. This latest location supports the brand in its simple but bold approach. Our contractor friends at First Companies, Inc. are making it all happen.


A family business that produces and distributes car and truck mirrors and related products decided to upgrade its office with new finishes and in-office branding. Their products are creative and solution-driven, so why not make the office match that creativity? That means an expanded lunchroom with all new cabinets and furnishings, punches of the company’s “blaze-orange” accents, painting out the old mahogany trim, and all-new office furniture. It is quite a transformation! Thank you to Erhardt Construction for making us all look good.

West Michigan Pediatric Dentistry

This growing practice in Holland, MI is in the final phase of building their new office. West Michigan Pediatric Dentistry engaged the help of Dixon Architecture, r.o.i. Design, and T2 Construction to make it all happen. The new office includes expanded square footage in most areas from their current offices. Waiting, exam, treatment, and kids’ areas all grew. The much-loved model train and fish tank are being updated and replaced with newer models. In addition to the calm but kid-friendly interior finishes and details, r.o.i. Design was asked to design their new logo. And of course, we incorporated the train into the new brand. Stay tuned to see more of how this project turns out!

Grand Valley State University:

Using all of our skills in exhibit design, graphic design, and interior design, we created a soon-to-be-installed exhibit that will be unveiled at GVSU’s downtown Pew Campus this winter. It is always great to work with GVSU!

Custom Signage for Sunshine Community Church

Custom Signage for Sunshine Community Church

Sunshine Community Church in Grand Rapids recently purchased and remodeled a building in the city’s northeast side at 3019 Coit Avenue NE, near Riverside Park and the Grand Rapids Home for the Veterans. The new building is a perfect fit for their congregation after downsizing from their campus on the East Beltline.

With a new building, the leadership realized they needed some wayfinding signs to direct their parishioners where to go. Years ago, when they were still on East Beltine, r.o.i. Design helped them with some wayfinding signage there, so they remembered us and gave us a call.

Since then, they had re-branded themselves, with new logos and graphic standards. We worked within the branding standards to create a family of signage for the building’s needs. We created identity signs, wayfinding, directories, and entrance signs to make it easier for visitors.

We also worked directly with their signage vendor, FastSigns in Grand Rapids, to get the signs fabricated and installed. They did a great job and the signs look great. Sunshine Community Church is very happy with the way everything turned out.

New Logo for West Michigan Pediatric Dentistry

New Logo for West Michigan Pediatric Dentistry

West Michigan Pediatric Dentistry’s New Logo

West Michigan Pediatric Dentistry provides specialized dentistry for infants, children, and adolescents, including those with special needs. As their practice grew, so did the need for a new dental office. Currently located in Holland, MI, at 844 Washington Avenue, their new location is being built on 16th Street near Lighthouse Insurance. r.o.i Design was brought on to design the interiors of the new building, along with the project’s architects, Dixon Architecture.

At the beginning of the design process, the suggestion was made to also look at redesigning the practice’s logo. We offered our graphic design services, and West Michigan Pediatric Dentistry asked us to create some concepts.

Through the graphic design process, we supplied them with a few ideas that they narrowed down for further development. One of the featured elements of the new office design is a scale model train and track which winds throughout the waiting area, hallway and open operatory spaces. They decided that it would be fun to incorporate a train into the logo. We went back and forth a few times with ideas and finally landed on a simple, but fun, circular logomark with the train motif.

The construction of the new office will be wrapping up soon, and we are excited to see how the whole space comes together. Be sure to look for a post with photos of the space in the near future!

Old Logo

For more information about West Michigan Pediatric Dentistry, please visit westmipeddent.com.