Branding - ROIDESIGN

Stellar Smiles creates an “Out of this World” Pediatric Dental Office

by Rayanne Rzepka | Dec 5, 2023 | Branding, Design News, Interior Design, Lighting Design, Medical Design, Procurement and Purchasing, Workplace Design

Committed to the finest in dental care, Dr. Chris Powell married that with his passion for outer space to create a family-friendly office with surprising details. The front desk resembles a spaceship, the lobby features Saturn-inspired floating light fixtures, and the exam rooms could be space pods looking out into the galaxy with life-like murals of outer space. The walk to the exam rooms features color-coded carpet accents and entry signs using the symbols of planets.

Dr. Chris worked with First Companies Inc. to lease space from Knapp Orthodontics and found an affordable way to open their doors to a welcoming neighborhood of families without compromising on design. As of November 2023, the second phase of the space is already in planning which will add open an exam bay and more space for staff.

r.o.i. Design is grateful to be the designer for this unique dental office. We appreciate First Companies’ trust in our ability to work with Stellar Smilies and Knapp Orthodontics. Both offices are in the same building with entirely different looks.

© Photos Courtesy of First Companies, Inc.

For more of our dental and medical projects click here.

The Final Step of Design: Décor

by Rayanne Rzepka | Dec 5, 2023 | Branding, Design News, Procurement and Purchasing

The contractor is gone, the furniture is in place, and everyone has moved in, but the space doesn’t feel complete. r.o.i. Design is on hand to assist our clients in selecting wall décor, accessories, and window coverings – an important part of making a space feel complete.

Wall décor may be framed images that complement the design. That could mean realistic to abstract art, or company-related graphics. Other wall décor would include 3D sculptures, clocks, wall-mounted greenery, and more.

Accessories may be occasional tables, tabletop silks and greenery, glass or ceramic vases and trays, floor lamps, baskets, books, sculptures, or decorative bowls.

Window coverings in commercial spaces are typically solar shades. If a more residential look is desired, we can also design decorative fabric side panels.

Our process in supplying these items includes site visits, décor selections and presentations, budgets and proposals, and installation. Typically a short turnaround, we can upgrade your space in 4 to 8 weeks.

We can also make suggestions for seasonal decorations that you can purchase and reuse for seasons to come.

For more information, reach out to Ronda Geyer at r.o.i. Design, rondageyer@roidesign, or 616-272-5302.

First Companies Inc. – New Corporate Headquarters Bring the Whole Team Together.

by Rayanne Rzepka | Oct 26, 2023 | Branding, Construction, Design News, Graphic Design, Interior Design, Workplace Design

First Companies Building Pictures Website_-18

Over the past few years, First Companies Inc. (FCI) has engaged r.o.i. Design to provide interior design services for their customers in the dental, medical, restaurant, and corporate sectors. In 2022, they asked us to help them design the remodel of a 10-year-old building to house their whole team. Previously they were spread over three separate locations, making it difficult to collaborate and communicate. For a company that has clear team values and goals, this was challenging.

Early in the design process, First Companies realized that illustrating their brand and values would take the lead in making choices. Part of their brand is to demonstrate innovation in interiors, and we were asked to make building materials an obvious but incorporated part of the design.

That resulted in the creative use of Baltic Birch plywood, veneer brick, burnished steel, concrete, and integrated LED lighting. We also employed acoustic treatments that look like wood and softened the ceilings. The overall envelope of finishes also needed to incorporate the existing wood trim, doors, and laminate cabinetry.

All new carpets, porcelain tile, and luxury vinyl were added. We used several distinctive styles and patterns to create interesting looks, differentiating departments and functional uses.

The design was not limited to finishes; First Companies saw the importance of continuing a consistent message with décor and graphics. We developed custom icons for their company’s values, and we embodied those icons as artwork. In addition, we created five value boards that are prominent in the décor.

We created large-scale prints using their own project photos and drawings and mounted them on the walls. On a more personal level, photos of hard hats, lunch boxes, plumbing pipes, laying bricks, sawing wood, etc. were researched that complimented their values and aligned with a contractor’s aesthetic. In the conference rooms, we featured some of their projects completed over the last year.

The décor has created landmarks for a directed tour through the new facilities, looking at photos and icons and being able to tell the First Companies story.

A special thank you to the First Companies team that walked alongside us to make sure we got it right: Crissy and Matt Sink. We also appreciate the trust from Craig and Jeff Baker to make the space everything First Companies. Kudos to our team who designed the space, graphics, and furnishings: Marianne Martz, Ryan Bright, and Ronda Geyer.

© All Photos Courtesy of First Companies, Inc.

For more of our projects click here.

Knapp Orthodontics Creates an Innovative Office for an Innovative Practice.

by Rayanne Rzepka | Oct 26, 2023 | Branding, Design News, Graphic Design, Interior Design, Lighting Design, Procurement and Purchasing, Workplace Design

Orthodontics is a very personal business. Practitioners meet and grow with their families to create lifelong relationships. Knapp Orthodontics takes this to the next level. Dr. Kevin Knapp is design-sensitive and connects all the dots between his practice operations, patient experience, and office design.

We were introduced to this practice through First Companies, who were working with them to develop the property. We are grateful that they recommended us to assist in the interior design of their new office and have learned a lot through the process.

As a team, we learned that not all clients are colorphobic. Knapp Orthodontics welcomed the use of color in their design, especially when it complemented their brand colors of blue, green and grey. We used those colors to accent the walls. We also introduced an acid yellow to the spectrum and used it in carpet and upholstery accents.

We also learned that some clients are more forward-thinking about lighting and technology. Knapp Orthodontics embraced our design that incorporated recessed linear LED lighting in the lobby and the exam areas. While the overall light level was great, the effect of the smooth surface lighting was refreshing, clean and takes a step away from traditional lighting.

Knapp Orthodontics invested in wall-mounted digital games for patients and their siblings to use while waiting which creates a positive experience for the kids. We responded to this detail by creating acoustic wall panels that incorporated the brand logo behind the games and providing kid-friendly ottomans that can be used while families play games or wait for treatment.

Dr. Knapp and the team inspired us with their vision for booth seating in the waiting area, a combination of quartz and wood-faced materials on the reception desk, and full glass partitions between exam areas.

Thanks to Dr. Kevin Knapp, his wife Jenny and Tara for all your help and inspiration. We look forward to hearing about all their growth and success!

© All Photos Courtesy of First Companies, Inc.

For more of our dental and medical projects click here.

Trailer X-Press Explodes into New Facilities in Caledonia

by Rayanne Rzepka | Sep 26, 2023 | Branding, Design News, Interior Design, Workplace Design

After buying a new blue car, do you see blue cars everywhere? Working for Trailer X-Press was like that. After we met them and understood that they had over 6,000 semi-trailers somewhere, we realized why we kept seeing their logo on trailers and mudflaps everywhere.

Trailer X-Press is in its second generation of leadership and thriving. They moved from a sliver of property in southeast Grand Rapids to an expansive 83,000 SF building in Caledonia. This move allows them to improve all parts of their business, planning for growth and raising the level of performance.

We welcomed the invitation from Daniel Zilzer, Project Lead and Architect at Wolverine Building Group, to provide interior design services for this group. Working with Trailer X-Press leaders Mackenzie, Julie, and Scott was energizing as their passion for their business was addictive.

While we were mostly involved in the office building and parts store, the project included an extensive repair and maintenance “barn” and lots of parking for semi-trailers in process.

When we joined the project, there were already so many great things about the building, especially the two-story entry with a prominent spiral staircase that leads from reception to executive offices. The color red was a clear choice in all parts of the design as it is at the core of their brand and marketing.

Combining maintainable services with great aesthetics was part of the brief. The lobby has a beautiful porcelain tile that transitions to polished concrete for some open offices. Concrete-look vinyl flooring and carpet were used for closed offices and conference spaces.

Designing within their brand inspired the team to use diamond plate dimensional paneling on the reception desk, the staircase half walls, and in the parts store.

The two-story entry allowed for interesting uses of decorative lighting, suspended at different heights based on the staircase and overall lumen needs. The result is fitting to the space.

We will be happy to see the Trailer X-Press logo on trailers and mudflaps for a long time, and hope our readers do too!

r.o.i. Design: The Experts in Contract Furniture Styling

by Rayanne Rzepka | Feb 28, 2023 | Branding, Procurement and Purchasing

Recently, we have been posting blog articles about our expertise in contract furniture, regarding comfort and maintenance; Comfortable Seating and Durable Casegoods.

Our contract furniture customers are interested in how we can provide style and durability and our manufacturers are responding.

Our customers are furnishing lobbies, hotel rooms, break rooms, and a variety of lounges in corporate spaces. They are looking for a “hospitality/residential” look with the added advantage of durability that commercial furniture provides.

The industry is calling this style resi-mercial, which means creating homelike environments – where we truly enjoy spending time.

Corporate environments continue to work towards bringing employees back to the office in order to build teamwork and team culture, and the current strategy is to create home-like settings to support that. Those settings also require a sensitivity to lighting and finishes, but the tactile experience of furniture is very important.

So, resi-mercial today borrows from the current residential trends that include a combination of modern, Scandinavian, mid-century modern, mission style, Art Deco, Victorian, contemporary, and industrial, just to name a few. These popular furniture styles are those that people have used and loved long after they were first created.