Branding - ROIDESIGN

Beyond Logos: Using Custom Art to Reflect and Enhance Your Brand

by Rayanne Rzepka | Oct 29, 2024 | Branding, Graphic Design, Interior Design

Custom painted wall graphics at Concierge Medicine of West Michigan

At r.o.i. Design, we believe custom art is one of the most powerful tools for bringing your brand to life. Custom artwork is more than just decoration—it is an opportunity to make your business stand out while telling your unique story. When your office design integrates your brand’s identity, values, and personality, it creates a lasting impression on both customers and employees.

We created a custom art piece in First Companies’ Property Management office using locally sourced misprint keys from A-1 Locksmith Service LLC and Hoogerhyde Safe & Lock. An artist then crafted three resin molds to display the keys, which were arranged to form First Companies’ logo. This creative approach not only showcased their brand but also tied it directly to the function of the office, taking the logo concept one step further. Similarly, in their Construction Office, we designed a custom piece using paint rollers in the company’s brand colors, reinforcing their visual identity in a way that connected to the space’s function.

Custom 3D key wall decor for First Companies

Custom 3D paint roller wall decor for First Companies

Murals and custom wall coverings can also be an impactful way to tell a brand’s story. For Swan Orthodontics, we created hand-painted murals that incorporated their brand colors and style, transforming their space and bringing the brand’s personality to life, as pictured in the first and last photos.

Custom wall graphics at Swan Orthodontics

While traditional branding often focuses on logos and signage, custom art can go a step further. From large-scale murals to one-of-a-kind sculptures and installations, custom art creates a visual language that strengthens your connection with clients and staff. It shows that every detail, down to the artwork on the walls, is carefully curated to reflect your company’s mission and values.

At r.o.i. Design we specialize in creating unique custom art solutions that align with your brand’s identity. Let us help you take your office design to the next level with art that speaks directly to who you are.

Custom painted wall graphics in the break room at Hastings Fiberglass

Custom branded wall decor for Wolverine Power Cooperative

Custom wall decor at Kraft Business Systems. © First Companies, Inc. & Kynda

Stellar Smiles Explores the Unknown in Their Expanded Office

by Rayanne Rzepka | Oct 29, 2024 | Branding, Interior Design, Lighting Design, Medical Design, Workplace Design

Dr. Chris Powell, Pediatric Dentist and owner of Stellar Smiles Pediatric Dentistry, loves space. Not the space between teeth, but the planets, stars, and galaxies. In phase one of his new building, there are outer space murals in the exam rooms, filling the entire wall, as if you are looking at the planets from a spaceship. The reception desk looks like a space portal and planet-like pendant light fixtures hang in the waiting area.

In phase two, Dr. Powell added a multi-bay exam room. Like phase one, it has a large mural of outer space filling one wall. The light fixtures look like the planets in our Solar System. Each exam chair uses an accent-colored floor tile to which r.o.i. Design carefully laid a path.

Additionally, phase two included some large acoustic panels printed with interstellar images. These were installed in the public areas to dampen the sound at check–out. Furthermore, we provided new lobby seating and dispersed the original throughout the various exam rooms.

From the Stellar Smiles website: “We create a comfortable atmosphere for our young patients. We tailor every visit to each individual child to ensure we are meeting their needs with compassion so they can feel confident and empowered during every dentist visit. Our therapy dog, Dogtor Piper, is also here to comfort anxious patients. At Stellar Smiles, we reach for the moon when it comes to out-of-this-world dental care!”

© Photos Courtesy of First Companies, Inc. & Kynda

For more of our dental and medical projects click here.

West Michigan Dermatology Builds New Offices in Rockford

by Rayanne Rzepka | Oct 1, 2024 | Branding, Interior Design, Medical Design

r.o.i. Design was happy to work with their existing customer, West Michigan Dermatology, on their new space. Working before in their Grandville and Holland locations, the brand look was perfected and translated into this large new space in Rockford, Michigan.

The gentle color palette continued in Rockford with a few changes. The lighter trim used in Holland showed too much wear, so on this project, the decision was to use stained doors and trim. This change coordinated with the lobby ceiling trim which outlined the seating area. We procured the furniture in the waiting room and MoH’s waiting room and designed the layout for these spaces. The fabrics bring a blue accent to the space while completing the calming interior finishes. We added a final touch with outdoor picnic tables and branded umbrellas.

Like previous projects, the carpet had contrasting insets in front of exam room doors to help patients find their way. Since this office was so much larger than others, these insets were extremely helpful. But the balance of the finishes were duplicated from their Grand Rapids Rivertown location except for two discontinued carpets, (hallway and team area.)

Congratulations to Toni Van Wesep, West Michigan’s project manager, and First Companies, construction managers, for the success.

Click on the thumbnails below to enlarge images.

© Photos Courtesy of First Companies, Inc. & Kynda .

For more of our dental and medical projects click here.

Does your corporate space “sell”?

by Rayanne Rzepka | Jun 25, 2024 | Branding, Design News, Designing Public Areas, Graphic Design, Hospitality Design, Interior Design, Workplace Design

Does your space reflect the story you have been telling your customers about your goals, values, and successes? Does your space promote pride and loyalty among employees?

Hipcouch.com states in their article, “How the right office interior design makes or breaks a business” that the first attribute needed is a branded interior. Likewise, r.o.i. Design’s experience says that partial or complete remodeling without messaging may not yield a “return on (the) investment”.

Branding is more than a logo in the reception area and a poster in the breakroom. Notably, the integration of goals and values in all the interior materials builds the trust needed for customers to commit to a sale and employees to stay.

On an exit interview at a credit union, Mary Witte, President of r.o.i. Design, asked “How was your visit?” The response was “Awesome, the messaging, the space, and the staff were so consistent in their presentation, we immediately trusted them. We are new in town and have been shopping around for a “bank”, and this experience made the deal”.

r.o.i. Design has engaged with business owners for interior design for 30+ years. Projects that invested in interior branding have cited customer satisfaction and a reduced need to remodel, as their corporate story is not a trend and does not need re-telling.

How about your space? We offer one free consultation to hear about your business design needs. Whether it is branding the interior with company goals and values, updating spaces to build trust, or supporting your promises to be the leader you promised to be.

Some examples of branded interiors by r.o.i. Design:

Mailloux Dentistry: A New Location for Smiles to Begin

by Ryan | Feb 28, 2024 | Branding, Design News, Graphic Design, Interior Design, Medical Design

At first glance, Mailloux Dentistry could be mistaken for a spa. It’s certainly a place where beauty is valued.

Dr. Brittany Mailloux and partner Dr. Caitlynn Haas are licensed general practitioners in dentistry and offer a full menu of dental services. What sets them apart is their attention to the beauty and aesthetics of the smile. They are a family dentistry where adult and child patients receive the same attention.

r.o.i. Design met Dr. Mailloux along with her husband, Dr. Kevin Kross, who owns Blueprint Dental. They are not partners in dentistry but did decide to purchase the building that they now share. This allowed them to have a state-of-the-art lab that they both use. And while they are married, the two practices look completely different.

We spent hours at Brittany and Kevin’s home where we met their children (as well as dogs, ponies, and horses) to make decisions. We were influenced by their hospitality and kindness in the design of Mailloux Dentistry.

The lobby of the space has many curves. The reception desk, bulkheads, ceiling accents, accent tiles, and many more elements all incorporate curvilinear shapes. The intention was to make their patients feel welcome and relaxed. Inside the reception bulkhead are wood baffles that enhance the coziness of the space.

The overall color scheme includes gold, warm white, pink, and gray. The elegance of the lobby chandeliers and the waiting room furniture are paired with a carpet that looks handmade. The vinyl flooring (LVT) in the exam rooms has accents of gold in a light parquet wood floor look.

On this project, we were honored to also design their new logo. We came up with numerous concepts and refined them down to the final product. We also provided and branding standards document so they could use their new logo to its full potential.

The lobby and reception furniture were also provided by r.o.i. Design. It is always wonderful to be able to finish a design we start down to these details.

For more of our dental and medical projects click here.

Kraft Business Systems: New Office, New Look.

by Rayanne Rzepka | Jan 29, 2024 | Branding, Design News, Graphic Design, Interior Design, Workplace Design

When First Companies Inc. introduced r.o.i. Design to Jeff Cousins from Kraft Business Systems he said, “I don’t know design, I just want ‘cool’”. Jeff was very interested in every aspect of the new office. Dixon Architecture had been introduced a little earlier, and Ken Dixon had the space laid out and adjusted as needed to meet Jeff’s understanding of changing needs.

Early in the interior design consultancy, we noticed and complimented Kraft Business Systems (KBS) on their logo. Not only is it good-looking, but it has been developed based on business values and images that support those values.

KBS sells printers, but more importantly, printing solutions and technical innovations. The business is built on solving problems for their customers, and r.o.i. Design took that approach as they made interior design decisions.

Each of the four key values were featured in their own areas:

“Honor our company heritage in the print and printer industry.” (Orange)
“Committed to continued innovation and I.T. for the paperless office.” (Green)
“Focused on our clients and committed to interpersonal communication.” (Light Blue)
“Look to the future with continued aspirations for creativity and growth.” (Dark Blue)

The colors of the five values are very bold, but the overall palette is white, grey, and black, creating a neutral background for the reds, oranges, yellows, blues, and greens. Not only did r.o.i. Design color block some of the walls in logo colors, we also created custom graphics for large-scale wall covering whose imagery is very “techy”.

As the design was coming to the finish line, Jeff commented, “This is cool, and I didn’t think I liked black, but I do!” The design was so well received that KBS borrowed finishes and accents for their other Michigan offices. That’s the best kind of compliment!