(616) 459-3539
National Nail “N” Bench 

National Nail “N” Bench 

One of r.o.i. Design’s current interior design projects is the expansion and remodel of the Corporate Offices for National Nail in Grand Rapids. Construction on this job is near completion. We have just completed the installation of two custom “N” benches displayed in their main lobby.  

National Nail asked us to create a statement piece using their newly rebranded logo, which features an uppercase “N” composed of positive and negative space. Their main lobby has a seating area furnished with new furniture from r.o.i. Design. We created a bench to be a part of the seating arrangement with a back using the “N” shape.  

The negative spaces of the “N” are three large “shadow boxes” filled with National Nail’s various fasteners they produce and distribute. Another material featured throughout the remodel is OSB sheathing. We used this as the backer and positive space of the “N”.  

Bluewater Studios were the fabricators and installers of this custom statement piece. We have trusted their expertise and attention to detail on several past projects. This one is no exception as we feel it turned out amazing.  

Stay tuned for more photos and information about the rest of the National Nail project in the coming months! 


Click on thumbnails below to view larger images.

Creating Renderings for Exterior Building Improvements 

Creating Renderings for Exterior Building Improvements 

For the most part, r.o.i. Design is known as a commercial interior design firm, but we also do exterior design as well. Many of the projects that we work on require design and consulting on the materials and colors for a building’s exterior. For some projects, that is all we do.  

For instance, a longtime customer, DTN Management in Grand Rapids, owns several multi-family residential complexes throughout the state. One of the local properties, Alpine Slopes Apartments, needed improvements to the buildings’ exteriors to update the look and provide less maintenance.  

We worked with their team to provide options for new siding and paint options. We created renderings from photos we took to show how the new finishes would look when installed. This proved to be a valuable tool for DTN. Replacing the siding on all the buildings of a large complex was a major undertaking, so making sure it would look right was important.  

The new siding has gone up on most of the buildings, including the clubhouse and pool building. It looks great and is a real improvement. We are happy to have been able to help DTN and look forward to more collaborations like this in the future.  

Click on thumbnails below to view larger images.

Built by Women- October 19, 2022 

Built by Women- October 19, 2022 

r.o.i. Design joined over 200 other participants attending this landmark event hosted by Fishbeck and sponsored by the Professional Women in Building Council (PWB), West Michigan Women in Architecture, Associated Builders and Contractors (ABC) Western Michigan Chapter, National Association of Women in Construction (NAWIC), Architecture, Engineering, Construction (AEC) Group, and Commercial Real Estate Women (CREW) West Michigan. 

99% of the audience were women from all disciplines:  construction, architecture, engineering, mechanical services, design, and product representatives. We all recognized this was a “first of its kind” gathering and the organizers promised to make this an annual event. 

The keynote speaker was Katie Johnson, Treasurer of The House She Built and she passionately told us the story of how 4 leaders organized the effort to build a home in Utah with women-only builders, designers, and craftspeople.   

They researched the nation for female contractors (through social media and referrals) and folks came from across the nation to provide expertise and training in many categories of trades. Katie told stories about how these leaders and trade consultants became “family”.  

The outcome of the project was a home that was sold at top dollar and the developer that gave them the land bought the floor plan and specifications saying it was better than the project plans they had for the development. 

All the leaders donated their time, and much of the materials and subcontractors brought in their time at no cost, because everyone saw the goal of highlighting women as leaders in construction as an overdue spotlight.  

The Grand Rapids event proceeds were donated to West Michigan Construction Institute, which presented its goals and agenda, inviting the audience to continue to support its efforts. 

In addition to the building of a home, the effort caught the attention of Mollie Elkman and Georgia Castellano, and a children’s reader book, The House that She Built, was written and produced. While Katie was in town for the event, she visited Townline School and handed out these books to all the students.  

r.o.i. Design connected with so many companies we work with, meeting the women who make it all possible within those companies and we look forward to building on those relationships. 

Sherwin Williams announces their choice for Color of the Year 2023 

Sherwin Williams announces their choice for Color of the Year 2023 

When it comes to the color of the year, there are a lot of experts and a variety of opinions. But Sherwin Williams announced Redend Point SW9081 as its choice for Color of the Year 2023.  

Their website says “Bring home the warmth and intrigue of Redend Point….This color is a soft neutral that is highly flexible and imparts a cozy warmth and natural earthiness to any space”. This color is a warm blend of rose and clay and is on track with the finishes we have seen at NeoCon and in the palettes of current product lines.  

Benjamin Moore will announce its choice for Color of the Year on October 12.  

Behr Paint has announced their choice of “Blank Canvas” DC-003, which looks like it sounds, warm white. 

If you would like to experiment with color, check out the Color Wheel at Canva and find your favorite color combination, and learn more about color theories. https://www.canva.com/colors/color-wheel/ 

Click on the thumbnails below to view larger images.

© All photos courtesy of Sherwin Williams and Behr 

BH92 Trucking Inc. Builds New Office

BH92 Trucking Inc. Builds New Office

Returning Customer FCC Construction and their project manager, Beau Byerly, contacted r.o.i. Design to work with their customer BH92 Trucking to make selections for their new building in Byron Center, MI. 

This 20,000 sq. ft. building houses its operations, which include corporate offices, dispatch, fleet maintenance, leasing, and LAV truck repair.  An adjacent duplicate space was built for another tenant or future sister company. 

All finishes needed to be very maintainable but BH92 didn’t want to compromise style. The overall palette is a sophisticated blend of warm grays and blacks.  

Interior features include: 

  • Decorative wood wall in the lobby 
  • Durable luxury vinyl tiles in varied colors and patterns 
  • Black doors and trim 
  • Concrete-look porcelain tiles 

BH92 Trucking has been in business since 2000, moving freight in 48 states and providing opportunities for employees to own their trucks and have a lifetime career in transportation. We enjoyed working with them on this project.  

Click on the thumbnails below to view larger images.

© All photos courtesy of FCC Construction