The last layer of interior design includes wall art and r.o.i. Design has learned planning for meaningful wall décor has incredible influence on how the space impacts employees, customers, and guests.
It is an opportunity to support a company’s brand, communicate values and goals, as well as add aesthetic interest.
For Wolverine Power Cooperative in Cadillac, Michigan we worked with them to create an assemblage of their customer logos using a cable system to suspend the logos. This brought a sense of pride to staff and board members as they passed by. In the same project, we created a custom wood “service map”, that outlined where they provided power; but the map was interesting as “art” in addition to telling a story. They also asked us to help them create a “word wall” using words that describe how they want to be perceived. We created a graphic and then had it printed on vinyl wallcovering.
For multi-family developer Eagle Point Properties, they like the common areas of their projects to have photos and imagery that represents the location of the residences. For downtown Grand Rapids we found historic photos of landmarks and purchased the rights to print those photos. For their project in Virginia, close to Washington D.C., we featured the architecture and landscapes that describe this region, rich in American history.
Hutchinson North America built 616 FAB House in Grand Rapids in 2016. This space serves as a gathering and meeting space but is surrounded by displays and imagery that demonstrates their tradition of innovation. Working with them and their Paris, France associates, we selected historic images and arranged them throughout the space similar to a museum exhibit. In the same space, were close up details of machinery and operations of the past alongside robotic demonstrations of current technology.
Wall art and décor can be personal, and any effort we made to create custom wall art programs have resulted in positive “returns”.
Today, wall art and décor in interior design is significant; it has the interest of the guest and is taking a larger portion of the remodeling and new construction budget.
Corridor Photo from HotelArts. CA
This trend in part is based on the emerging custom wall paper and specialty graphics category that is merging wall finishes with wall art. Technology has made custom printing and custom manufacturing fueling creativity in hospitality interior design.
Wall art is seen in public areas but also in corridors, sleeping areas, and vanity areas. It can be also seen on advertising, marketing and TV’s within the guest suites.
What is considered viable wall art now?
Guests accept items hung on the wall or covering the wall to be viable “décor” when
The subject matter reflects the local area in content or creator
It is graphic design reflecting either property brand or current trends
The “art” is recognizable as current style in trend based on their own experience of media and current events
The technology or method of producing is current and of interest (i.e. custom wall paper or oversized graphics)
How does an owner create a wall art program?
Most interior design firms now provide art selection and art design services.
Local graphic designers and art galleries are prepared to offer custom programs.
Image from The Guardian Pe. CA
What is the ROI of a wall art program?
A wall art program can promote and connect with regional organizations in either content or reference. This connection exposes the property to a non-user audience, promoting future business.
A wall art program can be copyrighted and be considered an asset of the property, being used in marketing, advertising and social media. Reprints can become “products for sale” through the property’s channels.
When a hospitality property can further describe their brand through visuals, that can also be considered “art”, it creates emotional and lasting impressions with their customers.
Wall art in hospitality is one of many ways properties are trying to be personal, expressing their values and interests. Art makes personal connections, a valuable asset in building customer loyalty.
Updating an interior by changing wall art and décor is far less disruptive than changing an architectural finish. It allows owners to “update” without upsetting room rentals.