With the increase of new hotel and resort projects, as well as robust remodeling, owners and construction project managers are re-examining how they fulfill the millwork and casegood category of their building projects.
r.o.i. Design describes millwork as casegoods that are fixed to the architecture. Casegoods (typically described in the furniture category) and millwork are amortized differently on the balance sheet and quite often supplied by different sources. This area of procurement is a challenge but also an opportunity.
Aside: The debate about buying US or non-US continues, but the more foreign manufacturers merge their offering with state side distribution, the point of manufacturing is becoming less of a political, economic issue. We all need each other, globally to make our businesses work, within reason. Logistics and the chain of ownership continues to be the defining component to value and control.
r.o.i. Design can contribute to this dialogue with these observations:
- Understanding: When the customer understands that the total cost of a product includes, freight, handling, staging and delivery-the criteria may change. The age old mantra, “you can have 2 of the 3 – 1. design, 2. price or 3. schedule” still holds true.
- Flexibility: And when the project team is willing to look at qualified suppliers outside their list of typical vendors, value can be realized.
- Cost Analysis: Overseas products may show up with a reduced unit price, but the cost and risk to get those products to the site, as designed and on time is not always as manageable. We see this situation being improved incrementally and by situation, but as of October 2015, we don’t make price or lead time promises on overseas product without considerable confirmation and agreement.
- New Materials and Technology: While process and manufacturing styles for US manufacturers are consistent, their emerging ability to use new materials and technology are offering a value that competes with the “all in costs” of overseas manufactures.
- Design-Assist: When project budgeting can take advantage of qualified suppliers, early in the process, value is realized. Sharing the designing of products with the makers of the products only makes sense to our customers.
In the last few years, r.o.i. Design has specified “new materials” with great success.
- Textured melamine panel products offer a huge advantage for larger projects.
- The big names in laminate (Formica, Wilsonart, Pionite and Nevamar) have done there homework and laminate, an affordable option, is becoming a more viable option to wood or stone in today’s designs.
- And the combined use of solid surface veneer with laminates has created options for look and feel not available even a year ago.
- Upholstered casegoods are a viable option. Technology and design has created a category of fabric that defies wear, responds to robust cleaning and is easily replaceable. Fabrics are merging with hard surface options.
r.o.i. Design has it roots in manufacturing for hospitality and while we only have a sample shop today, our interest, relationships and experience in casegoods and millwork continue to bring value to our customers.
We negotiate with our customers and their contractors to determine how we best can bring value to their millwork and casegood procurement.
Guests who can afford luxury, don’t always spend luxury rates for business and social travel.
The challenge for the mid-scale lodging market is to include enough style and amenity in their experience without raising room rates. That means being smart on where to spend the money
2014 saw a new awareness by mid-scale hotels that they needed to “up the ante” in their design. Many flags took on the challenge to remodel facilities which are being showcased.
So r.o.i. Design asks, “What are the things that brought the greatest ROI in those mid-scale remodels? What are we recommending to our mid-scale customers as they remodel?” (more…)
A few years ago, when r.o.i. Design was in the midst of a large project, the construction project manager joked with us saying, “You should create t-shirts that say Trust Your Designer and maybe folks would relax and not try to second guess recommendations”. We all had a good chuckle, but we actually did print those t-shirts. We proudly wear our shirts, not to say we have all the answers, but that we might have some really good ones and ask to be heard.
Here are some comments from our 2014 customers that support the “Trust Your Designer” philosophy:
“I would have never thought to use so many colors in the office. I thought it would look kiddish or unprofessional, but it looks great and our customers love it.”
“We thought you guys were nuts when you asked us not to replace the carpet but seal the concrete instead. We didn’t want a cold environment or to look like we didn’t have enough money to carpet the place. Well, we had to take back our words when we saw the final product. It looks like amazing.”
“Stripes, not just stripes but yellow stripes! You had to convince us to let the painter paint one to show us. We were ready to kibosh the whole scheme and were second-guessing the rest of the paint colors after that. We hate to admit it, but it looks amazing! We almost had a heart attack in the process, but we have gotten so many compliments and our staff loves working in a youthful energetic place.”
“We really wanted a first class office and were ready to pay for it. We couldn’t believe you were telling us to spend less money. When you came to us with a budget that was 75% of what we wanted to spend, saying that it would be great, we had our doubts. We thought for sure that the actual costs were going to end up being closer to our original number and were getting annoyed at the delay of the start of the design process. Well, we did spend more than 75% of our first budget, but not by much and the style and look of our offices actually looks like we spent more than we did. We won’t say that we will never doubt you again, but the next time, we will be more willing to listen to your pre-design ideas than we were last time.”
“When we hired you, we told you we just wanted consulting on finishes and that the plan was set. We didn’t want to engage in any conversation about layout since we had been through several months of space planning. We believed we had the best possible plan. I remember when you came to a meeting with some tracing paper and a Sharpie pen. You said, “We have to show you something on the plan that we believe is a mistake”. Do you remember how upset we were? But you went on to demonstrate that we had eaten up space with hallways that weren’t needed and we ended up with a 2nd conference room and a facilities office that we sorely needed. We probably have told a dozen people about our experience with r.o.i. Design. We didn’t realize all your experience in so many areas of design and how you could offer us a return on investment if we let you.”
Providing a return on investment is our goal for all our customers. We want the fees that are paid us to be returned back to them with improved performance and customer satisfaction. r.o.i. Design has been in the business of helping our customers create environments that “work” for more than 20 years. It is our passion to partner with them in creating positive change.
There is a short walk between design and marketing. They are neighbors, and like good neighbors they share with one another.
No one wants a trendy design that will require a remodel before the bills are paid. No one wants a corny theme, but everyone wants a look that fits them and lasts the test of time. When branding a project, r.o.i. Design makes sure to include these steps in their process.
1. First understand the people who are going to use the space. What is their relationship to the brand? Is it their space, the place they work, their favorite retail store, their place of worship or the place to weigh-in for Weight Watchers?
2. Understand the message that the owner of the space wants to convey. We often hear words like professional, comfortable, efficient, welcoming, motivational, safe and casual. We want to provide those things and more. What attribute of the business or the owner can we share that is of interest and illustrates how this space is different from other places?
3. Be authentic. The details that extend a brand are meaningful and lasting. They can sometimes become iconic but don’t necessarily start that way. Quite often, our customer will relate these details as “fun” without being silly. They often are subtle or integrated in a way that is so natural that, “of course that detail would be there”. For CPA’s Baker | Holtz, who didn’t want to appear “shy” about their profession, we found little ways to make them smile and gave them landmarks in their space so they could give an interesting tour of their office.
4. Be addictive. When the recipe for a design works, the nuances of the “brand look” are happily continued by the users of the space. For a while, r.o.i. Design called themselves “Design Dogs”, happy to follow the customers lead. We saw ourselves so differently than the aloof cat-like designer stereotype that for a while we had dogs on the backs of our business cards. People started giving us dog sculptures and other dog-related stuff, on and on.
We worked with Spin Dance in their downtown Holland office space. We tried to understand the complex service this technology group offers to their customers and we tried to understand the name. We offered to them that perhaps they could illustrate data spinning, so quickly, so precisely and to the point, like a spinning top. It stuck. We want all spaces that are important to you to be significant and tell your story. You shouldn’t have to borrow a cup of sugar from “marketing” to make it that way.
Youth Ministry Worship Center, Lifestream Church, Allendale MI
Recently, r.o.i. Design was interviewing with Kentwood Community Church for the opportunity to help them design their new Wyoming satellite. We were invited by elevate Studio (*) to partner with their firm for this project. During the interview, we heard ourselves describing our work in church design.
” r.o.i. Design is known for hospitality and retail design. We describe our work for resorts as a collaboration with owners to create places that rest, restore and inspire.
We have been asked to design many other kinds of places. Businesses come to us because of their desire to make the workplace a more natural and appealing place, to enhance team performance.
Designing places of worship is a natural progression from hospitality and workplace; creating appealing places that inspire and support personal change. It is the ultimate retail design, motivating visitors to make choices that can change their lives”
Mars Hill Bible Church Youth Worship
r.o.i. Design has been privileged to work with several churches and religious organization in our community, including but not limited to, Mars Hill Bible Church, Apostolic Christian Church on Thornapple River Dr, United Methodist Conference, Springhill Camp, Life Stream Church(**) and now Crossroads Church in Imperial, Nebraska and Kentwood Community Church/Wyoming Campus.
Carved Altar of Holy Spirit Church, Grand Rapids MI
r.o.i. Design, incorporated in 1993, formerly was the design department of Designers Workshop, an AWI custom architectural wood shop who had made furniture for worship and public space environments. We worked with a variety of architectural firms to create designs that enhanced their designs of spaces.
(*) Elevate Studio, Steve Fridsma and Jim VanderMolen, Principals. Both Steve and Jim were formally of Progressive Architecture where they headed the Religious and Church Design Division.
(**) Life Stream Church engaged r.o.i. Design as design leads for the remodeling of the former Allendale Middle School. For more photos of that project please click here.
Lifestream Church, Allendale MI