Rayanne Rzepka - ROIDESIGN

Third Coast Oral Surgery Improves Customer Experience

by Rayanne Rzepka | Mar 27, 2024 | Interior Design, Medical Design

A returning customer, Third Coast Oral and Maxillofacial Surgery, called us to help plan for an improved checkout experience for their patients. This meant planning and designing a small addition and reconfiguration of some rooms. Dr. Niquette, owner of Third Coast, has a very contemporary taste and r.o.i. Design tried to create a unique look with metal panel fronts and colorful metal posts. The check-in desk has some perforated metal and we wanted there to be a connection in materials.

The checkout desk is the place where transactions happen and appointments are made, so there needed to be more privacy than what they could offer at the reception check-in desk.

First Companies Inc., who built the building, managed this remodel and the outcome is spectacular.

Animal Emergency Hospital, Part Two

by Rayanne Rzepka | Mar 27, 2024 | Interior Design, Medical Design, Procurement and Purchasing

We were honored to be the interior designers for the first new Animal Emergency Hospital in Byron Center in 2022. They had an older location on Plainfield in Grand Rapids, but the space looked tired and couldn’t compare with the new facility. The plan was to build a new hospital next door to the Plainfield location, and that dream came true when they moved into the new facility in February, 2024. r.o.i. Design worked with First Companies and Dr. Marilyn Brink, as we did the first time for the Byron Center location.

The plan for the Plainfield location was a flipped-flopped and mirrored version of the Byron Center location’s plan, due to site conditions, but it includes all these aspects that we so enjoy:

Large-scale black-and-white photos of dogs, cats, iguanas, birds, guinea pigs, and so much more.
Soaring tall ceiling in the lobby softened by “clouds” of acoustical materials and strip lighting.
Shiplap wood walls.
Metal-faced reception desk.
Half-walls in the waiting room with silhouettes of animals.

We hope that none of our animal friends will make an emergency stop at either location, so we are sharing some photos that give you a sense of the interior. And if you do have to stop, you will be in great hands in a great space

Click on the thumbnails below to view larger images.

© Photos Courtesy of First Companies, Inc.

For more of our medical projects click here.

Blueprint Dentistry Makes Its Mark in Holland, Michigan

by Rayanne Rzepka | Feb 28, 2024 | Interior Design, Lighting Design, Medical Design

The well-named Blueprint Dentistry is a rebrand from Dr. Kevin Kross’s previous Michigan Street Dentistry. Michigan Street was their old location. He wanted his new dental office to reflect his technical and sophisticated approach to complete and premier dental care. His new logo includes architectural lines and symbols that clearly state the focus on precision dentistry.

r.o.i. Design met Dr. Kross early in the process and was engaged in shopping for real estate and recommending contractors. This gave our team time to get to know Dr. Kross and his vision.

While he doesn’t partner with his wife, Brittany Mailloux DDS, they agreed to purchase a building and locate both practices in the same building, which allowed them to create a state-of-the-art lab that they both share.

Blueprint Dentistry’s design elements reflect its brand. The lighting in the lobby is recessed linear LED that runs through the ceiling and continuously down the wall. The exam room corridor has a recessed cavity in the ceiling with unique box light fixtures that fit into the recess and create a special effect.

The overall color scheme throughout is mostly black and white, which sparkles with accents of glass and specialty lighting. The reception desk is backlit with a frosted acrylic face with the logo and name etched into the material. In addition, the glass sliding doors with chrome barn door hardware in the exam rooms elevate a patient’s typical dental experience.

The desk in Dr. Kross’s office is made from white concrete with flecks of silver and gold randomly embedded in the top. The private office is also set up to accommodate a second doctor.

The lower-level break room also has a concrete table, which is 12 feet long, surrounded by Eames-inspired chairs.

The journey from Michigan Street to 16th Street brought Blueprint Dentistry further towards its goals than just the distance between the two locations.

© Photos Courtesy of First Companies, Inc.

For more of our dental and medical projects click here.

Kraft Business Systems: New Office, New Look.

by Rayanne Rzepka | Jan 29, 2024 | Branding, Design News, Graphic Design, Interior Design, Workplace Design

When First Companies Inc. introduced r.o.i. Design to Jeff Cousins from Kraft Business Systems he said, “I don’t know design, I just want ‘cool’”. Jeff was very interested in every aspect of the new office. Dixon Architecture had been introduced a little earlier, and Ken Dixon had the space laid out and adjusted as needed to meet Jeff’s understanding of changing needs.

Early in the interior design consultancy, we noticed and complimented Kraft Business Systems (KBS) on their logo. Not only is it good-looking, but it has been developed based on business values and images that support those values.

KBS sells printers, but more importantly, printing solutions and technical innovations. The business is built on solving problems for their customers, and r.o.i. Design took that approach as they made interior design decisions.

Each of the four key values were featured in their own areas:

“Honor our company heritage in the print and printer industry.” (Orange)
“Committed to continued innovation and I.T. for the paperless office.” (Green)
“Focused on our clients and committed to interpersonal communication.” (Light Blue)
“Look to the future with continued aspirations for creativity and growth.” (Dark Blue)

The colors of the five values are very bold, but the overall palette is white, grey, and black, creating a neutral background for the reds, oranges, yellows, blues, and greens. Not only did r.o.i. Design color block some of the walls in logo colors, we also created custom graphics for large-scale wall covering whose imagery is very “techy”.

As the design was coming to the finish line, Jeff commented, “This is cool, and I didn’t think I liked black, but I do!” The design was so well received that KBS borrowed finishes and accents for their other Michigan offices. That’s the best kind of compliment!

For more of our dental and medical projects click here.

Royal View Senior Living Remodel Gains Developer’s & Residents’ Approval

by Rayanne Rzepka | Dec 6, 2023 | Design News, Interior Design, Lighting Design, Procurement and Purchasing

Returning customer, Denis Johnson of Johnson Newhof & Associates, was so pleased with r.o.i. Design’s work at previous projects, they were confident that we could provide exceptional interior design and affordable public space furnishings for Royal View Assisted Living.

Royal View is located just East of Canadian Lakes. This is an intimate property with a caring staff and sensitive amenities. The property had many features and finishes that remained. The remodel was focused on relocating medical equipment, improving staff spaces, and refreshing the residents’ dining room, beauty salon and common areas.

For r.o.i. Design this meant furniture plans, lighting plans, finish and furniture selections, as well as selecting wall art and décor. We also provided light construction and carpentry services supporting the owner’s facility staff.

Paying attention to our mantra: Budget, Brand and Beauty, we designed with budget in mind, kept the beach front theme of the property and the outcome was beautiful.