(616) 459-3539

About Us

Budget

Brand

Beauty

Since 1993, r.o.i. Design provides a return on the design investment and creates lasting customer experiences.

We are a creative team that leads the process of collaborative planning and design.

Our methods and problem-solving skills produce outcomes that are based on budget, brand, and beauty.

We value innovation, discipline, commitment, hard work, and honesty. Our customers have said we are different from other designers. They describe us as practical, flexible, resourceful, and “good businesspeople”. Our portfolio demonstrates a variety of looks and styles. This supports the notion that our designs reflect our customers’ budget, brand, and sense of beauty, not our own preference for a particular look or style.

We operate in a 6,000-square-foot office and a 3,000-square-foot materials library located in a historic building near downtown Grand Rapids. We are supported by over 30 material representatives, keeping us up to date on the latest resources.

Our Process

Whether you take advantage of many of our design services or just a few, we start with listening. We want to understand your goals, your budget, your brand as well as your style.

We believe the best design ideas are the result of listening and understanding, and then the collaborative sharing of concepts and possibilities.

Developing a shared language and images that describe a concept direction is pivotal. From a common vision, planning can begin. From concept and planning, the layout and a selection process can begin. Customer meetings move ideas forward and the design can be documented, and details are developed so others can provide budgets and plans to execute the design.

We participate in providing finishes and furnishings to complete the project. In addition to purchasing and reselling the products to our customers, we support the process with layout, selection and planning.

We are available through project completion to answer questions and provide direction.

Our Team

Small but mighty, our team has skills and energies that allow us to work on sizable projects. We depend on each other and typically we all are working on all projects in different capacities for greatest efficiency and best possible outcome. Whether we are acting as a Design Lead, Interior Designer, Graphic Designer, Project Manager, Draftsperson, Spec-Writer or Sample “gopher”, we all play an important role.
Small but mighty, our team has skills and energies that allow us to work on sizable projects. We depend on each other and typically we all are working on all projects in different capacities for greatest efficiency and best possible outcome. Whether we are acting as a Design Lead, Interior Designer, Graphic Designer, Project Manager, Draftsperson, Spec-Writer or Sample “gopher”, we all play an important role.

Mary Witte

Owner & Design Development

Ryan Bright

Creative Executive – Operations & Graphic Design

Lindsey Turner

Associate Interior Designer

Rayanne Rzepka

Assistant Procurement & Product Manager

Mira Witte Hekman

Architectural Designer

Marianne Martz

Executive Interior Designer

Ronda Geyer

Product Procurement Manager & Project Manager

Julie Kleinjans

Finance & Marketing

Cyndee Thenikl

Design Administrator

Mary Jane Caster

In Memoriam

Mary Witte

Owner & Design Development

Ryan Bright

Creative Executive – Operations and Graphic Design

Lindsey Turner

Associate Interior Designer

Rayanne Broadway

Studio Administrator

Mira Witte Hekman

Architectural Designer

Marianne Martz

Executive Interior Designer

Ronda Geyer

Product Procurement Manager & Project Manager

Julie Kleinjans

Finance & Marketing

Cyndee Thenikl

Design Administrator

Mary Jane Caster

In Memoriam

Our Blog Posts

Beyond Logos: Using Custom Art to Reflect and Enhance Your Brand

At r.o.i. Design, we believe custom art is one of the most powerful tools for bringing your brand to life. Custom artwork is more than just decoration—it is an opportunity to make your business stand out while telling your unique story. When your office design...

New Type of Medical Care opens in Ada: Concierge Medicine of West Michigan

Doctors Lara and Jana Baatenburg wanted to offer their community an option to traditional medical care. The concept of concierge medical services isn’t new but relatively underrepresented in West Michigan. The Baatenburg’s are offering this customized care by offering...

Stellar Smiles Explores the Unknown in Their Expanded Office

  Dr. Chris Powell, Pediatric Dentist and owner of Stellar Smiles Pediatric Dentistry, loves space. Not the space between teeth, but the planets, stars, and galaxies. In phase one of his new building, there are outer space murals in the exam rooms, filling the...

West Michigan Dermatology Builds New Offices in Rockford

r.o.i. Design was happy to work with their existing customer, West Michigan Dermatology, on their new space. Working before in their Grandville and Holland locations, the brand look was perfected and translated into this large new space in Rockford, Michigan. The...

Enviro-Clean Creates New Grand Rapids Headquarters

Dan and Jan Koster founded Enviro-Clean in 1975. Acting with honesty, integrity, and a servant mindset as a guide they grew the company. Crediting their great relationships with customers and employees, they built a great customer base. They have offices in Holland,...

Meet Mira Witte Hekman, Our New Architectural Designer

Mira joined the r.o.i. Design team in September of 2024 and has quickly become an essential part of our team! Mira brings extensive experience to our organization. She holds a bachelor’s degree in Architecture from the University of Michigan and has a diverse...

The Value of Design for Offices

For every business, there is a huge opportunity through design and branding: it helps your HR Department by attracting new hires, and it supports your sales force by building trust with your customers. We at r.o.i. Design believe interior design creates efficiency and...

What are the Design Trends Today?

r.o.i. Design is looking ahead to see what the trends and tools are for the future. That means attending design product exhibits (NeoCon, BDNY, and more), reading design articles, and paying attention to our industry. That doesn’t just mean interior design, but all...

Your Home away from Home: Managing the Upgrades to your Vacation Home

You waited a long time to go back to relaxation at the beach, back to time away from the busyness of the city, back to the simplicity of the cottage.  But when you get there, do you realize you forgot to follow through on the furnishing upgrades assignment you gave...

Rivertown Family Chiropractic makes “The Move” 

From a cellular phone storefront to a magnificent two-story open space, Rivertown Family Chiropractic has moved to a new location and business is booming.  Dr. Mark Wolfman and wife Janelle were attentive to every detail of their new space, making sure their patients...
r.o.i. Design
1451 Front Ave NW, Grand Rapids, MI 49504