Medical Design - ROIDESIGN

New Type of Medical Care opens in Ada: Concierge Medicine of West Michigan

by Rayanne Rzepka | Oct 29, 2024 | Interior Design, Medical Design, Procurement and Purchasing

Doctors Lara and Jana Baatenburg wanted to offer their community an option to traditional medical care. The concept of concierge medical services isn’t new but relatively underrepresented in West Michigan. The Baatenburg’s are offering this customized care by offering reoccurring fee-based access to all types of medical care that is convenient, manageable, personal, and unique to each patient’s needs.

From their website: Their mission is to eliminate unnecessary intermediaries and prioritize the patient-doctor relationship.

In the planning of the office, they searched many spaces but found one that was near perfect. Taking over a lease from a previous medical provider, the space plan needed only a few changes to make it meet their needs. r.o.i. Design helped them decide on paint, reception experience, signage, and art. The changes to the reception area included making a reception desk with new lighting, a wall mural, and supplying new furniture, all with a nod to residential design.

We also designed the reception sign featuring their company logo, as well as the room signage throughout. All the while paying attention to their brand which we summarize as: thoughtful, personal, holistic, relationship-focused, offering healthy changes in lifestyle along with excellent medical care.

We wish Dr. Lara and Jana great success and look forward to watching their practice grow.

Click on the thumbnails below to view larger images.

Stellar Smiles Explores the Unknown in Their Expanded Office

by Rayanne Rzepka | Oct 29, 2024 | Branding, Interior Design, Lighting Design, Medical Design, Workplace Design

Dr. Chris Powell, Pediatric Dentist and owner of Stellar Smiles Pediatric Dentistry, loves space. Not the space between teeth, but the planets, stars, and galaxies. In phase one of his new building, there are outer space murals in the exam rooms, filling the entire wall, as if you are looking at the planets from a spaceship. The reception desk looks like a space portal and planet-like pendant light fixtures hang in the waiting area.

In phase two, Dr. Powell added a multi-bay exam room. Like phase one, it has a large mural of outer space filling one wall. The light fixtures look like the planets in our Solar System. Each exam chair uses an accent-colored floor tile to which r.o.i. Design carefully laid a path.

Additionally, phase two included some large acoustic panels printed with interstellar images. These were installed in the public areas to dampen the sound at check–out. Furthermore, we provided new lobby seating and dispersed the original throughout the various exam rooms.

From the Stellar Smiles website: “We create a comfortable atmosphere for our young patients. We tailor every visit to each individual child to ensure we are meeting their needs with compassion so they can feel confident and empowered during every dentist visit. Our therapy dog, Dogtor Piper, is also here to comfort anxious patients. At Stellar Smiles, we reach for the moon when it comes to out-of-this-world dental care!”

© Photos Courtesy of First Companies, Inc. & Kynda

For more of our dental and medical projects click here.

West Michigan Dermatology Builds New Offices in Rockford

by Rayanne Rzepka | Oct 1, 2024 | Branding, Interior Design, Medical Design

r.o.i. Design was happy to work with their existing customer, West Michigan Dermatology, on their new space. Working before in their Grandville and Holland locations, the brand look was perfected and translated into this large new space in Rockford, Michigan.

The gentle color palette continued in Rockford with a few changes. The lighter trim used in Holland showed too much wear, so on this project, the decision was to use stained doors and trim. This change coordinated with the lobby ceiling trim which outlined the seating area. We procured the furniture in the waiting room and MoH’s waiting room and designed the layout for these spaces. The fabrics bring a blue accent to the space while completing the calming interior finishes. We added a final touch with outdoor picnic tables and branded umbrellas.

Like previous projects, the carpet had contrasting insets in front of exam room doors to help patients find their way. Since this office was so much larger than others, these insets were extremely helpful. But the balance of the finishes were duplicated from their Grand Rapids Rivertown location except for two discontinued carpets, (hallway and team area.)

Congratulations to Toni Van Wesep, West Michigan’s project manager, and First Companies, construction managers, for the success.

Click on the thumbnails below to enlarge images.

© Photos Courtesy of First Companies, Inc. & Kynda .

For more of our dental and medical projects click here.

Rivertown Family Chiropractic makes “The Move”

by Rayanne Rzepka | Jul 24, 2024 | Design News, Interior Design, Medical Design, Workplace Design

From a cellular phone storefront to a magnificent two-story open space, Rivertown Family Chiropractic has moved to a new location and business is booming.

Dr. Mark Wolfman and wife Janelle were attentive to every detail of their new space, making sure their patients could sense that their space was a place where “Miracles Happen”.

Their practice is energetic, lively, and inclusive. r.o.i. Design visited when practitioners were working with babies, their parents, and seniors. And when they exited, they were happy and eager for the next treatment, being addressed by name by the staff.

r.o.i. Design met Rivertown Family Chiropractic through First Companies, and First Companies fulfilled the promises of their design in the construction and build-out. Kudo’s to FCI’s Ryan and Jason who made sure it happened.

Elements we especially appreciate:

Vaulted 20-foot ceilings that allowed for a lower canopy over the waiting area

Acoustic ceiling baffles shaped like the curvature of the spine over the “hot seats” (chairs where patients warm up, watch videos, listen to helpful instruction) to help the patients feel comfortable in the tall space.

The break room also has a vaulted ceiling.

The lighting is bright and clear, promoting health and remembering that West Michigan is dark for eight months of the year.

The reception desk and back wall are reminiscent of a hospitality setting, but not ostentatious.

We are grateful for the journey and blessed by the outcome. We see them serving generations to come.

Some examples of branded interiors by r.o.i. Design:

For more of our medical projects click here.

Hudsonville Vision Care Upgrades Its Patient Experience

by Rayanne Rzepka | May 29, 2024 | Interior Design, Lighting Design, Medical Design, Workplace Design

Doctors Walt and Gammage joined Hudsonville Vision Care in the 1980’s and are preparing for the next generation of leadership, which has already started with Dr. Wustman, who joined in 2017. Subsequently, this meant enhancing the interior, with expanded offices and exam rooms, and new finishes throughout.

Keeping the family-friendly focus, Hudsonville Vision Care improved the reception and waiting areas, expanded the eyeglass showroom, and made the testing area more efficient and modern with new technology.

Those returning to the space might say the biggest change is the increase in light. Lighter wall colors, better LED lighting, and a lower ceiling section over the selections area. All the eyeglass displays are new with interior lighting to showcase the frames even more.

Keeping things neutral, they added interest by adding wood to the back wall, and stone accented by shiplap to the reception desk. The frames display has wood storage, but light frames with maximum mirroring.

Additionally, they added offices so the front desk and the basement were relieved of administrative work. The administration is closely positioned near the doctor’s offices for improved communication.

For more about Hudsonville Vision Care see: www.hudsonvillevisioncare.com

For more of our medical projects click here.

Third Coast Oral Surgery Improves Customer Experience

by Rayanne Rzepka | Mar 27, 2024 | Interior Design, Medical Design

A returning customer, Third Coast Oral and Maxillofacial Surgery, called us to help plan for an improved checkout experience for their patients. This meant planning and designing a small addition and reconfiguration of some rooms. Dr. Niquette, owner of Third Coast, has a very contemporary taste and r.o.i. Design tried to create a unique look with metal panel fronts and colorful metal posts. The check-in desk has some perforated metal and we wanted there to be a connection in materials.

The checkout desk is the place where transactions happen and appointments are made, so there needed to be more privacy than what they could offer at the reception check-in desk.

First Companies Inc., who built the building, managed this remodel and the outcome is spectacular.