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The Importance of Wall Art and Décor

The Importance of Wall Art and Décor

Vintage Hutchinson Ad Used in Wall Décor at 616 FAB House

The last layer of interior design includes wall art and r.o.i. Design has learned planning for meaningful wall décor has incredible influence on how the space impacts employees, customers, and guests.

It is an opportunity to support a company’s brand, communicate values and goals, as well as add aesthetic interest.

For Wolverine Power Cooperative in Cadillac, Michigan we worked with them to create an assemblage of their customer logos using a cable system to suspend the logos. This brought a sense of pride to staff and board members as they passed by. In the same project, we created a custom wood “service map”, that outlined where they provided power; but the map was interesting as “art” in addition to telling a story. They also asked us to help them create a “word wall” using words that describe how they want to be perceived. We created a graphic and then had it printed on vinyl wallcovering.

For multi-family developer Eagle Point Properties, they like the common areas of their projects to have photos and imagery that represents the location of the residences. For downtown Grand Rapids we found historic photos of landmarks and purchased the rights to print those photos. For their project in Virginia, close to Washington D.C., we featured the architecture and landscapes that describe this region, rich in American history.

Hutchinson North America built 616 FAB House in Grand Rapids in 2016. This space serves as a gathering and meeting space but is surrounded by displays and imagery that demonstrates their tradition of innovation. Working with them and their Paris, France associates, we selected historic images and arranged them throughout the space similar to a museum exhibit. In the same space, were close up details of machinery and operations of the past alongside robotic demonstrations of current technology.

Wall art and décor can be personal, and any effort we made to create custom wall art programs have resulted in positive “returns”.

Wolverine Power Cooperative, Cadillac, MI
Historical Photos Used in Wall Décor at Stuyvesant Apartments

Creating RiverView Flats, a Lowell Condo Project

Creating RiverView Flats, a Lowell Condo Project

Artist Conceptual Rendering of a Unit Interior

Do you ever wonder how those cool loft-type condos suddenly seem to emerge as if they had always been there? The answer is they are the result of years of planning, a developer’s vision and commitment, a great piece of historic real estate, and a team that knows how to put it all together.

r.o.i. Design is lucky enough to be on one of these teams, and we are so excited to be part of making RiverView Flats in historic Lowell, Michigan a dream come true for 14 home owners.

Todd Schaal and Jerry Zandstra have come together as developers to create this opportunity. They want to create homes in the former “car barn” of Unity Middle School along the picturesque Flat River. This building is complete with vintage masonry, tall ceilings, and spectacular views.

r.o.i. Design takes on the roles of interior design and marketing, as we work to set the stage for some creative living.

For more about RiverView Flats, we have attached some of the marketing materials we have created that describes the look, the feel, the layouts, and finish options. Download them here:

Architect’s Exterior Elevation of RiverView Flats

And if you have more interest than just design and would like to learn more, contact Todd at todd@estesgroup.com or 616-822-6477. Their website is riverviewflats.com

A New Website for r.o.i. Design

A New Website for r.o.i. Design

We are thrilled to reveal our new website that provides an updated look and easy viewing on handheld devices.

Our new look streamlines our story and hopefully makes our site easier to navigate. While there are many important features of the site, our portfolio and our blogs are a huge resource in our marketing efforts.

A huge shout-out to Ryan Bright, our Creative Executive, who managed the project along with the help of contracted media expert Nahshon Cook.

For questions regarding our website or offerings, contact ryanbright@roidesign.com

Bonchon Chicken Comes to Grand Rapids

Bonchon Chicken Comes to Grand Rapids

Bonchon Chicken, Korean Fried Chicken & Wings, is an established restaurant franchise in many metropolitan cities around the U.S. Now West Michigan has one right here in Grand Rapids!

Pinnacle Construction, in their retail development of Knapp’s North on the East Beltline, attracted Michigan franchise owner, Randell Ganchua. Randell was looking to open his first of many Bonchon restaurants on the Northeast side of Grand Rapids.

Pinnacle Construction engaged r.o.i. Design to help design the exterior façade of the retail development as well as coordinate the interiors for Bonchon. Using established standards, r.o.i. Design created furniture plans, lighting design, finish selections, construction documents, coordination with kitchen designers and advocacy for the owner.

Bonchon had their soft opening in mid-November, and the reviews are great. We look forward to their continued success and expansion.

For more about Bonchon, go to bonchon.com/grand-rapids-mi.

r.o.i. Design is Now a Member of Local First!

r.o.i. Design is Now a Member of Local First!

We are always looking for new ways to get involved with the community and make a positive difference in West Michigan. Local First had been on our radar for a couple of years. We felt now was a good time to learn more about them and get signed up.

Local First is a nonprofit organization founded in 2003 by a group of seven business owners dedicated to promoting local businesses in Grand Rapids, Michigan. Today, Local First represents more than 800 businesses throughout West Michigan and is the largest organization supporting and advocating for locally owned businesses in the Midwest.

Today, Local First represents more than 800 businesses throughout West Michigan…

Membership in Local First comes with many benefits. First, it is a great networking platform to meet, interact, and conduct business with other companies in the local community. We love the idea of encouraging the creation of a sustainable local economy through community education and relationship building. Local First provides numerous marketing outlets as well, whether through social media, their online directory, or the Local First “Guide to Local Living”

r.o.i. Design is proud to be a part of the local West Michigan business community. We look forward to learning more about Local First and the opportunities it can bring to r.o.i. Design and the community at large.

To learn more about Local First, go to localfirst.com.

Van Haren Dentistry Moves to New Office

Van Haren Dentistry Moves to New Office

© Image Courtesy of First Companies

Van Haren Dentistry needed a new home, outgrowing their office after 10 years of dental practice, and reached out to First Companies’ Craig Baker for help. First Companies put together the team of r.o.i. Design and r2Design Group, architect Jon Blair to create a space to meet Ryan Van Haren’s needs.

r.o.i. Design was eager to provide a warm and friendly space for this team who uses the word “kind” to describe their practice. We found Dr. Van Haren to be a very caring professional with a love of family and desire to serve his patients and wanted him to feel at home in his new space.

© Image Courtesy of First Companies

The new office has improved patient spaces, including waiting, consult, and hygiene/operatory. It also has more efficient space for staff, including reception, lab, sterilization, and break room.

One element from the old office was brought along: photos of Grand Rapids’ sister cities are displayed in the lobby, consult room and hygiene/operatory rooms. These colorful photos of people from around the world are a bright and refreshing accent throughout the space.

© Image Courtesy of First Companies

Our favorite features in this design include the pop of the color orange, use of a panelized wood tile, lobby and corridor ceiling details with edge lighting, as well as a friendly hospitality area with full height tile walls.

© Image Courtesy of First Companies

Not only did r.o.i. Design provide complete interior design services, we designed their new logo and designed the signage for the outside of the building. Again, a friendly and welcoming use of the “V H” hopes to reflect the nature of the practice. We also supported their process of procuring furniture, working with Custer Office.

© Image Courtesy of First Companies

First Companies delivered the space by the 4th of July. Congratulations to Josh Reynolds and the whole team from First Companies.

For more information about Van Haren Dentistry go to vanharendentistry.com.