When the logo, the architecture, and interior design all align, a brand appears. At r.o.i. Design we strive to be engaged in all parts of the design to achieve a cohesive brand appearance to create the “return on investment” look and feel that delivers results for our customers.
We have designed logos for a variety of types of identities, including medical practices, restaurants, and more. A logo typically includes a mark of some kind, and then words that are seen in particular fonts and styles.
It is quite common that a logo tries to do “too much” and we spend a lot of time pruning and editing a message, so the final logo can last over time.
In the case of View Point, we collaborated with Campus View’s marketing staff, going back and forth with ideas until a concise visual was realized that included the “peak” of the building but also connected with the View of Campus View, the corporate brand.