Can’t find the perfect board room table? Need a storage cabinet that looks like a piece of furniture versus a laminate box? Want a custom-sized sofa? Need to incorporate graphics into custom pieces? We can help.
r.o.i. Design grew out of the furniture industry and we continue
to design custom furniture as part of our interior design services.
Ryan Bright, Creative Executive, has a degree in furniture design and met r.o.i. Design when he was a design intern for Widdicomb Furniture in 1999. Since joining r.o.i. Design he has designed many custom pieces for our customers.
Mary Witte, Owner and Creative Lead, owned a custom millwork company, Designers Workshop, which was purchased by Widdicomb Furniture. There she continued to design custom millwork and furniture and was acknowledged by the industry with an award from American Home for her designs.
Ronda Geyer, Procurement and Product Manager, coordinates our furniture vendors to make sure custom pieces are delivered and installed as designed.
We have maintained relationships with custom furniture makers and finishers that we met through our experience as furniture makers and still use today to fabricate custom pieces.
Some of our recent designs include:
From concept to installation, r.o.i. Design delivers custom furnishings fulfilling our promise to provide Budget, Brand, and Beauty.
An interior design’s success is dependent on how it is lit. Identical finishes lit in two ways will appear totally different. r.o.i. Design has been asked to create initial lighting plans more frequently in the last two years than ever before. There is a growing understanding that the selection of finishes works hand in hand with the lighting.
Our design criteria for lighting is emerging as we increase our understanding of LED (Light Emitting Diodes) and the opportunities to customize decorative fixtures and interior architecture using LED.
Our success in lighting design has been based on some
Different types of spaces need different lighting effects and light levels
For people to feel comfortable in an office space, lighting should reflect nature in that 1/3 of the light is direct, 1/3 of the light is indirect and 1/3 of the light is reflective. Taking natural light (or the lack of) into account is critical.
In a retail space, it is important to direct the eye by creating a greater variety of light levels from walkways to displays and to checkouts. Retail lighting is more theatrical and uses hot-spots to direct customer attention to merchandise and wayfinding.
In a restaurant and hospitality setting, customer transaction areas need to be well lit but customers are comfortable with a more dim environment. It is common for wall art, displays, and perimeters to have brighter accents.
For a professional medical space, waiting and nonmedical spaces need to have different levels of light and different options of light levels for patients to choose what makes them comfortable, while the surgical and medical spaces tend to be more consistently “bright”.
Using decorative and custom light fixtures to enhance brand
or design scheme is well accepted
Decorative fixtures add to the décor, but also add interest and in many cases “ease” the user.
Lights need to be experienced at a variety of levels and locations within a space. Occupants aren’t comfortable with a light source that is close to their reach if it’s just a square box of emitting light. We like the light closest to us to be friendlier and have character.
LED lighting is very flexible, and almost anything can become a light fixture; an object that holds a light, expands the light or just carries the light. This could be a reception desk, a cove, a pane of glass, the reveal of a wall, a planter, or a decorative object.
Exploring the opportunities in color temperature and light levels
Behavior is impacted by light, and in the case of LED lighting the color temperature and intensity of light has specific effects on people.
Giving users options to use all or none of the lighting in an office space has been proving to create employee satisfaction.
For r.o.i. Design, furniture is integral to the design. Quite often we have the opportunity to work with our customers in selecting and designing the furniture and furnishings in their space. This is important to us because it elevates the design to a very personal level, where people are touching, sitting, and experiencing the design in visceral ways.
When we have spent the effort to help a professional service client create a welcoming, branded feel in their interior, sometimes it requires a non-typical office furniture solution.
When we have worked diligently to create a restaurant, lobby, or corporate space that wants to look like a hip restaurant, the furniture may not be able to be compiled from standard options. Thus, we have provided specialty services around furnishings for our customers.
Often, we have been engaged to work with one of many of our local office furniture providers to advocate for our customer, consulting on furniture styles and finishes.
We design custom furniture and work with our customers to find the best resource to create those pieces.
Recently we have been working with fabricators experienced with integrating technology into furniture, creating medical and professional desks.
We have created many custom conference table designs, exploring finishes and details to create an ideal meeting and conference environments.
There is also the need for furnishings that look residential but need to be contract-grade. Providing contract quality guarantees for wear and maintenance.
We have also designed procurement programs for developers, working directly with manufacturers to be able to design, select, purchase, and deliver common area furnishings for multi-family facilities.
Furniture has a functional and aesthetic responsibility in
commercial interiors and planning for appropriate furnishings take intention
Bonchon Chicken, Korean Fried Chicken & Wings, is an established restaurant franchise in many metropolitan cities around the U.S. Now West Michigan has one right here in Grand Rapids!
Pinnacle Construction, in their retail development of Knapp’s North on the East Beltline, attracted Michigan franchise owner, Randell Ganchua. Randell was looking to open his first of many Bonchon restaurants on the Northeast side of Grand Rapids.
Pinnacle Construction engaged r.o.i. Design to help design the exterior façade of the retail development as well as coordinate the interiors for Bonchon. Using established standards, r.o.i. Design created furniture plans, lighting design, finish selections, construction documents, coordination with kitchen designers and advocacy for the owner.
Bonchon had their soft opening in mid-November, and the reviews are great. We look forward to their continued success and expansion.
Breweries and their eateries often want their space to feel like their guests are joining them in the warehouse while they are brewing beer. But Gravel Bottom Brewery Ada, MI had to move to a brand-new storefront to allow for the downtown Ada development project to put in a street.
All Photos: Courtesy of Gravel Bottom Brewery
First Companies’ Craig Schroeder called r.o.i. Design looking for design help to make the new space feel more like a brewery warehouse.
Owner Matt Michiels really liked his existing space and was hoping to re-create the look and feel. To r.o.i. Design that meant a warm paint scheme, industrial warehouse lights, reclaimed wood and vintage looking brick. We asked them to hang used wood pallets from the ceiling to add texture and hide some acoustic treatment.
All Photos: Courtesy of Gravel Bottom Brewery
Matt added an amazing concrete bar top to his new bar, as well as some incredible beer.
Congratulations to Gravel Bottom Craft Brewery and First Companies for making a place that looks like it has been in Ada for decades!
From 13 “On Your Side”, May 11, 2018 edition.
Gravel Bottom Craft Brewery in Ada is reopening after moving to a new location.
The brewery moved into a larger space as a part of the Ada Village redevelopment project. But, the company says that the new location still offers a familiar, cozy feel that it has become known for as the neighborhood brewery.
“We’ve put a lot of time and effort into making this feel similar to what the other Gravel Bottom was: welcoming and comfortable,” said owner Matt Michiels…
GVSU’s original “cafeteria” was built more than 40 years ago and is still the largest food service facility on campus. It feeds a lot of people but needed to respond to the changing campus and its customers. More seating capacity at Fresh Food Co. and upgraded finishes meant planning for a 2016 summer remodel.
r.o.i. Design, who also designed the GVSU Laker Store in 2014 and its adjacent food court, was engaged by the University through Preferred Construction to create the design.
Einstein Bros. Bagels was moved out to a different location giving the Commons a fourth dining room.
The design team, which included Campus Dining, GVSU Facilities, Preferred Construction and r.o.i. Design, looked at the trends in college dining and the recent building projects on campus along with their customer’s preferences to create a design criteria that could be executed within the budget and timeline.
“GVSU has more than 25,000 students and commensurate staff, so a lot of food service customers who have a variety of preferences. In order to create options in dining, it was agreed that the four rooms would each have a unique feeling so guests could have different experiences within the same facility. We agreed to organize the room designs around four ideas, one per room: water, earth, fire and wind,” says Mary Witte, President of r.o.i. Design. “The dining rooms already had some features that lent themselves to these notions, so we were able to build on what was already there and create something intentional and fun.”
Each room received new flooring, new lighting, new millwork features, new paint accents and new furnishings that aligned with the “theme” of the room.
“Community Tables” were added to allow for larger groups to gather. Custom lighting enhanced the distinct look of each room.
The food line was enhanced with new equipment to allow Campus Dining the option to offer more variety in their menu.
r.o.i. Design’s initial observations of customer’s response to the remodel has been very satisfying and we are proud that our design contributions met the goals of the Fresh Food Co. at The Commons at GVSU.