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Kennedy Floral

Kennedy Floral

Kennedy Floral
Cascade, MI

Expanding and remodeling a store is an opportunity not only to communicate your brand but to create new habits and disciplines in the sales team. Kennedy’s Flowers & Gifts in Forest Hills, Cascade MI took on the challenge in 2013.

This family business, owned by Lori Haveman, enjoying more than 20 years in the floral and gift business, decided to take over neighboring tenant space in their building to expand their store.
They turned to their architect, Don Smalligan who referred r.o.i. Design, experienced retail designers.

While the overall appeal of the new store is light, bright, clean and clear, the real success was a new layout and managing the customer’s experience. Creating definitive departments and dedicated space for merchandise not only helped the customer, it enabled Kennedy’s to monitor inventory much easier.
The discipline of eliminating clutter and opening up views in a store that has so many SKU’s will continue to be the goal for operations.

Hope College Bookstore

Hope College Bookstore

Hope College Bookstore
Holland, MI

Hope College is committed to building community through retail. Their newly renovated bookstore is conveniently located next to the Bultman Student Center on campus inside the DeWitt Cultural Center. Hope College engaged r.o.i. Design to assist them in upgrading their appearance and “retail game”.

r.o.i. Design helped them rethink their store fixture plan and flow, designing a new cash out experience, and added color and texture to the space. The new Bultman Student Center construction took away 20% of the store floor space to allow for new connecting hallways between buildings, but through the wizardry of design, Hope College 2017-2018 returning customers thought the store got bigger!

GVSU Laker Store

GVSU Laker Store

GVSU Laker Store
Grand Valley State University
Allendale, MI

The retail store on the Grand Valley State University Allendale Campus is one of a handful of non-academic environments and planning the new GVSU Laker Store meant looking at its design in a way that held the GVSU brand but was totally retail.

Working for Fishbeck, Thompson, Carr & Huber (A&E) and Pioneer Construction, r.o.i. Design recommended finishes and details that would appeal to the students, their families and the alumni of this growing university.

With the advance in technology and electronic books, university stores are no longer just “book” stores but a variety of stores within stores. The Laker Store has fashion apparel, athletic wear, gifts, supplies, technology, supplies and books; and those areas were given different finishes to help cue the shopper.

r.o.i. design wanted shoppers to have the “Laker” experience and with the support of the entire design team we are very proud of some key branded details.

  • Custom floor tile that has the 30 international symbols of academic departments.
  • Custom wallcovering that uses a motif from the first GVSU course catalog with an array of GVSU initials.
  • The 300 banners are intended to represent a water wave, in reference to the Laker brand.
  • A 20-foot x 16-foot video wall that broadcasts real-time events from campus activities or video loops that show highlights of student life.

The LakerStore opened April 2015 and continues to grow into the possibilities that the space provides.

Fox Acura

Fox Acura

Fox Acura
Grand Rapids, MI

Acura has high standards for the interiors of their sales showrooms and create yearly design specifications. Triangle Associates was engaged by Fox Motors to review the specifications to see if there was any opportunity to create the same look at a savings. Triangle Associates used r.o.i. Design for the design of their own offices and experienced how r.o.i. resourced products and wanted that same help for the Acura project.
r.o.i. Design worked with the Acura designers and Triangle Associate; found similar products and materials to accomplish the interior design without sacrificing the look or the budget.

Dooge Veneers

Dooge Veneers

Dooge Veneers
Grand Rapids, MI

Dooge Veneer has remodeled and expanded their space over a decade.

The scope of the 2009 remodel included rethinking the showroom by creating more than one customer friendly space. The entry reception area had to complement their customer’s high-end designs using their veneers.

Their education area didn’t have many walls, so millwork had to be designed to provide a place for “show and tell”. Their sample and veneer inspection area that was formerly thought of as “back of house” was now part of the customer experience and brought up to their expectation with lighting and finishes. In addition to the public areas of the space, the private and open office areas were upgraded with new finishes and lighting.

To address the need for more office space and a more flexible showroom, Dooge remodeled part of their warehouse to create a large sample space, a large conference room and open office environment in 2017

They were also hoping they could avoid putting a ceiling into the “warehouse” space, but rather find a way to create a more urban loft appearance exposing the ceiling structure and mechanical.

Key to the design was the creation of custom “office cubicles” that brought people together in an open office environment in custom millwork offices that showed off their veneers. The new “cubicles” use matched “rustic random” walnut veneer, recut walnut veneer and stainless-steel trim.

The new conference room allows for larger meetings while also creating a beautiful back drop to the open office with their new logo on a glass wall. Inside the conference room, r.o.i. designed inset panels in the drywall with FC Sapele wood and stainless-steel trim.

This project, like so many recently, we also assist in the actual execution of the remodel, offering select project management services.