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Rylee’s ACE
Grand Rapids and Walker, MI

Fuller and Michigan: Rylee’s ACE Hardware was frustrated with a contractor provided design of their new mega store. This new store was to be the epicenter of her soon to be six stores in the Grand Rapids area and they wanted to send a message to her customers that said, “local, neighborhood store with national appeal, products and services.” We were introduced as the “retail design experts” with an understanding of the “customer experience”.

When the project was complete, we got a note from the owner that we hope is the experience of all our customers: “From picking exterior brick colors, to selecting interior finishes, designing signage and consulting on layouts and merchandising, Rylee’s ACE got an ROI working with r.o.i. Design.”

In 2017, the store went through a refresh. r.o.i. Design created a new cash out experience, selected and placed new paint colors and designed a new signage program.

Fulton: When they decided they wanted to open up a new location on the city’s West Side, they came to us for the design of the new building. r.o.i. Design also created the marketing campaign “The New Store in 49504” designing postcards, banners, stickers, etc. and getting the word out about their new location.
Walker: The Walker location needed to “come along” in appeal and style and r.o.i. Design provided storefront design, a design for the cash out experience as well as provided and placed new paint colors.