Hope College Bookstore
Hope College is committed to building community through retail. Their newly renovated bookstore is conveniently located next to the Bultman Student Center on campus inside the DeWitt Cultural Center. Hope College engaged r.o.i. Design to assist them in upgrading their appearance and “retail game”.
r.o.i. Design helped them rethink their store fixture plan and flow, designing a new cash out experience, and added color and texture to the space. The new Bultman Student Center construction took away 20% of the store floor space to allow for new connecting hallways between buildings, but through the wizardry of design, Hope College 2017-2018 returning customers thought the store got bigger!