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Grand River Bank

Grand River Bank

Grand River Bank

50 Crahen Ave NE
Grand Rapids, MI 49525

Grand River Bank brands its bank as a more personal, hands-on bank, offering daily delivery and pick-up services and welcomes face-to-face engagements. They pride themselves on creative solutions to funding and financing. That combination created a design challenge for the new offices, one-part friendly retail, and one-part corporate lending, but both needed staff to have facilities that offered efficient spaces and accommodations to create the best in service. 

This exciting project started with Dixon Architecture introducing us to Pat Gill, President, and Liz Bracken, Vice President, of Grand River Bank who had a branch in Grandville in 2019. That team was working on a plan to create a second branch in Ada, and they were looking for design support.  

This more than two-year process resulted in a great space that both Grand River Bank and r.o.i. Design are proud of. We are even more grateful for our relationship and the friends we made there.  

We started the process with a consultative approach, engaging the Grand River Bank team with a series of meetings to understand the company’s goals, team preferences, and methods. The Grand River Bank leadership team moved the project forward cautiously considering COVID, knowing that they had a sound customer base in Ada. They partnered with BDR Custom Homes of Ada who was the general contractor, a partner, and a potential co-tenant of the building at 50 Crahen. Page Woodworking, a customer of Grand River Bank, created all the custom casework and countertops. 

 Click on the thumbnails below to enlarge photos.

German Auto Service

German Auto Service

German Auto Service

2189 Avastar Pkwy Suite A
Grand Rapids, MI 49544

German Auto Service was located just down the street from r.o.i. Design for as long as we’ve been on Front Avenue. With the growth their business has seen in recent years, owners Ben and Joe Zeeuw decided it was time to expand. Rather than adding on to the limited space of their existing lot, they decided to build new. 

German Auto reached out to Pinnacle Construction, which is also located on Front Avenue, to be the general contractor on this project. Then they contacted r.o.i. Design to design the interiors. Marianne Martz from our office oversaw the design. 

The new building is located near the intersection of Alpine Avenue and Ann Street on Avastar Parkway. The team at German Auto wanted to create a space that embraces the muscular architecture of a fully equipped service garage. The intent was not to hide the shop “out back”. From the lobby, customers have a front-row seat to see the service team at work. The customer service area offers a large open floor plan with a large-scale visually striking graphic. Thanks to the design concept, the new facility feels engaging and bright.

Click on images below for a larger view.

Funky Buddha – Studio Park

Funky Buddha – Studio Park

Funky Buddha – Studio Park

122 Oakes St SW, Suite 120
Grand RapidsMI 49503

In January 2020, Funky Buddha Yoga Hothouse opened its fourth location in the exciting new Studio Park development in downtown Grand Rapids. Anna Baeten, Executive Director, and Michele Bookie, Operations Manager, see this new location as the opportunity to align the look of their facility with their updated clean brand that’s on their website and marketing.

“It was time to become clear with our brand; we are intentional and simple in our approach. We believe in Growth through Practice. We want our spaces to reflect our values: Respect, Integrity, Intentionality, Caring, Honesty, and Humility,” says Baeten.

With that direction in mind, r.o.i. Design assisted in developing an interior that minimized their previous scheme of tropical fruit colors to a neutral palette of black, white, gray, cork, and wood. With touches of greenery and a focus on cleanability, there was still room for some “funk”.

A variety of shapes of wood shade lamps hang in the lobby. The desk and retail area are built from reclaimed pallet wood from Grand Rapids Pallets. Their diamond logo is featured in the tectum acoustical panels applied to the yoga studio’s ceiling. Indirect lighting was added to the waiting area as well as the studio.

We thank our collaborators Jon Blair from r2Design for architecture, First Companies for construction, and Ken Kearney for specialty millwork build-out.

For more about Funky Buddha please visit their website.

Game Room Guys

Game Room Guys

Game Room Guys
Livonia, MI

Comstock Park, MI-based Game Room Guys have been in business since 2001. As their online sales have grown, they realized that supporting major metropolitan areas with physical showrooms would increase sales tremendously.

With a large vision and sights on several cities, Doug Wildey, owner, decided to enter the Detroit market first. They already had many existing customers there and opened a location in Livonia in a former golf-pro shop space in the summer of 2018.

Game Room Guys engaged r.o.i. Design to design the Livonia store which meant developing the sales floor layouts, selecting finishes and fixtures, creating graphics and signage, and providing merchandising consult.

Game Room Guys is another in r.o.i. Design’s retail store design portfolio where the formula of Budget-Brand-Beauty delivered a successful project.

Rylee’s ACE

Rylee’s ACE

Rylee’s ACE
Grand Rapids and Walker, MI

Fuller and Michigan: Rylee’s ACE Hardware was frustrated with a contractor provided design of their new mega store. This new store was to be the epicenter of her soon to be six stores in the Grand Rapids area and they wanted to send a message to her customers that said, “local, neighborhood store with national appeal, products and services.” We were introduced as the “retail design experts” with an understanding of the “customer experience”.

When the project was complete, we got a note from the owner that we hope is the experience of all our customers: “From picking exterior brick colors, to selecting interior finishes, designing signage and consulting on layouts and merchandising, Rylee’s ACE got an ROI working with r.o.i. Design.”

In 2017, the store went through a refresh. r.o.i. Design created a new cash out experience, selected and placed new paint colors and designed a new signage program.

Fulton: When they decided they wanted to open up a new location on the city’s West Side, they came to us for the design of the new building. r.o.i. Design also created the marketing campaign “The New Store in 49504” designing postcards, banners, stickers, etc. and getting the word out about their new location.
Walker: The Walker location needed to “come along” in appeal and style and r.o.i. Design provided storefront design, a design for the cash out experience as well as provided and placed new paint colors.