Interior Design - ROIDESIGN

Beyond Logos: Using Custom Art to Reflect and Enhance Your Brand

by Rayanne Rzepka | Oct 29, 2024 | Branding, Graphic Design, Interior Design

Custom painted wall graphics at Concierge Medicine of West Michigan

At r.o.i. Design, we believe custom art is one of the most powerful tools for bringing your brand to life. Custom artwork is more than just decoration—it is an opportunity to make your business stand out while telling your unique story. When your office design integrates your brand’s identity, values, and personality, it creates a lasting impression on both customers and employees.

We created a custom art piece in First Companies’ Property Management office using locally sourced misprint keys from A-1 Locksmith Service LLC and Hoogerhyde Safe & Lock. An artist then crafted three resin molds to display the keys, which were arranged to form First Companies’ logo. This creative approach not only showcased their brand but also tied it directly to the function of the office, taking the logo concept one step further. Similarly, in their Construction Office, we designed a custom piece using paint rollers in the company’s brand colors, reinforcing their visual identity in a way that connected to the space’s function.

Custom 3D key wall decor for First Companies

Custom 3D paint roller wall decor for First Companies

Murals and custom wall coverings can also be an impactful way to tell a brand’s story. For Swan Orthodontics, we created hand-painted murals that incorporated their brand colors and style, transforming their space and bringing the brand’s personality to life, as pictured in the first and last photos.

Custom wall graphics at Swan Orthodontics

While traditional branding often focuses on logos and signage, custom art can go a step further. From large-scale murals to one-of-a-kind sculptures and installations, custom art creates a visual language that strengthens your connection with clients and staff. It shows that every detail, down to the artwork on the walls, is carefully curated to reflect your company’s mission and values.

At r.o.i. Design we specialize in creating unique custom art solutions that align with your brand’s identity. Let us help you take your office design to the next level with art that speaks directly to who you are.

Custom painted wall graphics in the break room at Hastings Fiberglass

Custom branded wall decor for Wolverine Power Cooperative

Custom wall decor at Kraft Business Systems. © First Companies, Inc. & Kynda

New Type of Medical Care opens in Ada: Concierge Medicine of West Michigan

by Rayanne Rzepka | Oct 29, 2024 | Interior Design, Medical Design, Procurement and Purchasing

Doctors Lara and Jana Baatenburg wanted to offer their community an option to traditional medical care. The concept of concierge medical services isn’t new but relatively underrepresented in West Michigan. The Baatenburg’s are offering this customized care by offering reoccurring fee-based access to all types of medical care that is convenient, manageable, personal, and unique to each patient’s needs.

From their website: Their mission is to eliminate unnecessary intermediaries and prioritize the patient-doctor relationship.

In the planning of the office, they searched many spaces but found one that was near perfect. Taking over a lease from a previous medical provider, the space plan needed only a few changes to make it meet their needs. r.o.i. Design helped them decide on paint, reception experience, signage, and art. The changes to the reception area included making a reception desk with new lighting, a wall mural, and supplying new furniture, all with a nod to residential design.

We also designed the reception sign featuring their company logo, as well as the room signage throughout. All the while paying attention to their brand which we summarize as: thoughtful, personal, holistic, relationship-focused, offering healthy changes in lifestyle along with excellent medical care.

We wish Dr. Lara and Jana great success and look forward to watching their practice grow.

Click on the thumbnails below to view larger images.

Stellar Smiles Explores the Unknown in Their Expanded Office

by Rayanne Rzepka | Oct 29, 2024 | Branding, Interior Design, Lighting Design, Medical Design, Workplace Design

Dr. Chris Powell, Pediatric Dentist and owner of Stellar Smiles Pediatric Dentistry, loves space. Not the space between teeth, but the planets, stars, and galaxies. In phase one of his new building, there are outer space murals in the exam rooms, filling the entire wall, as if you are looking at the planets from a spaceship. The reception desk looks like a space portal and planet-like pendant light fixtures hang in the waiting area.

In phase two, Dr. Powell added a multi-bay exam room. Like phase one, it has a large mural of outer space filling one wall. The light fixtures look like the planets in our Solar System. Each exam chair uses an accent-colored floor tile to which r.o.i. Design carefully laid a path.

Additionally, phase two included some large acoustic panels printed with interstellar images. These were installed in the public areas to dampen the sound at check–out. Furthermore, we provided new lobby seating and dispersed the original throughout the various exam rooms.

From the Stellar Smiles website: “We create a comfortable atmosphere for our young patients. We tailor every visit to each individual child to ensure we are meeting their needs with compassion so they can feel confident and empowered during every dentist visit. Our therapy dog, Dogtor Piper, is also here to comfort anxious patients. At Stellar Smiles, we reach for the moon when it comes to out-of-this-world dental care!”

© Photos Courtesy of First Companies, Inc. & Kynda

For more of our dental and medical projects click here.

West Michigan Dermatology Builds New Offices in Rockford

by Rayanne Rzepka | Oct 1, 2024 | Branding, Interior Design, Medical Design

r.o.i. Design was happy to work with their existing customer, West Michigan Dermatology, on their new space. Working before in their Grandville and Holland locations, the brand look was perfected and translated into this large new space in Rockford, Michigan.

The gentle color palette continued in Rockford with a few changes. The lighter trim used in Holland showed too much wear, so on this project, the decision was to use stained doors and trim. This change coordinated with the lobby ceiling trim which outlined the seating area. We procured the furniture in the waiting room and MoH’s waiting room and designed the layout for these spaces. The fabrics bring a blue accent to the space while completing the calming interior finishes. We added a final touch with outdoor picnic tables and branded umbrellas.

Like previous projects, the carpet had contrasting insets in front of exam room doors to help patients find their way. Since this office was so much larger than others, these insets were extremely helpful. But the balance of the finishes were duplicated from their Grand Rapids Rivertown location except for two discontinued carpets, (hallway and team area.)

Congratulations to Toni Van Wesep, West Michigan’s project manager, and First Companies, construction managers, for the success.

Click on the thumbnails below to enlarge images.

For more of our dental and medical projects click here.

Enviro-Clean Creates New Grand Rapids Headquarters

by Rayanne Rzepka | Oct 1, 2024 | Interior Design

Dan and Jan Koster founded Enviro-Clean in 1975. Acting with honesty, integrity, and a servant mindset as a guide they grew the company. Crediting their great relationships with customers and employees, they built a great customer base. They have offices in Holland, Michigan and Grand Rapids, Michigan. They clean over 600 sites with more than 1,600 employees. That means they clean 35,000,00 square feet, every day.

When Dan and Jan set to design their new space, they wanted it to reflect their values and brand promise of cleanliness. The space features a very tall space on entry, and the architectural lines are crisp and thrilling. Along with their administrative staff, this space welcomes future employees applying with Enviro-Clean. The space presents a professional company that folks want to work with. Mike Belisle of Design Forum, was the architect on this project and r.o.i. Design came along with an invite from the contractor, First Companies.

Some of our contributions include:

Interesting acoustic treatment in the entry and the tall walls. In the entry, the lighting design enhanced the variety of shapes.
Lighting design in the tallest spaces with a goal of crispness and cleanliness.
Space planning the open stairs to the second floor.
Select finishes: carpets, paints, laminates, and more.

We wish Enviro-Clean a bright future and we appreciate the opportunity we had to be on the design team.

For more of our corporate office projects click here.

The Value of Design for Offices

by Rayanne Rzepka | Aug 30, 2024 | Interior Design

First Companies Building Pictures Website_-59

For every business, there is a huge opportunity through design and branding: it helps your HR Department by attracting new hires, and it supports your sales force by building trust with your customers.

We at r.o.i. Design believe interior design creates efficiency and can improve operations, through space planning, finishes, art, and branding.

r.o.i. Design has been on the front lines:

We were there when corporations went from “everyone in a private office with a door” to almost everyone in an open office. While the open office has advantages, it has taken a while for office furniture manufacturers to understand this is a gradual shift, not a drop off the cliff. We creatively have worked with management to make the open office productive.
When the pandemic invented the remoter worker, r.o.i. Design had to work with companies as they brought their workforce back into the office. Companies want their employees to enjoy their life in the workplace; most times, this boils down to an aesthetic issue. Our most effective “bring people back to work” plan includes employee input to express their needs and wants; this may be a gym, a coffee bar, daycare, or a sit-to-stand desk.

You may have the perfect workplace:

You have branded your space creatively using art and information to let your new hires and customers know your company’s values.
You have made a cool office and get more applicants than the other guys with decades-old finishes.
You have considered the impact of design on sales. Customers want to meet at your updated office because it supports their choice to hire you.

But if you don’t have the perfect workplace and would like to make a plan to improve how it works, give us a call or contact us through our website.

Some examples of branded interiors by r.o.i. Design: