So much more than runny noses, vaccinations, bumps and scrapes, a pediatric practice is a sophisticated business that manages the physical, behavioral and mental health issues for newborns through teenagers. There are lots of challenges, so the office design needs to create an environment that offers some efficiency and some fun.
r.o.i. Design learned so much working with ABC Pediatrics as we helped them with the interior design of their new offices in Wyoming, MI. We learned how they wanted to engage families with their interiors, but not be just “kid-like”. They wanted their space to look professional and simple, but very welcoming and comfortable. They needed it to be user friendly for staff and family which meant maintainable surfaces and easily identifiable areas. And there was a budget.
Starting with a color scheme that they currently use in their Walker location, r.o.i. Design “upped the ante” by intensifying some of the colors, adding pattern and interest, in thoughtful ways. Some of our favorite elements are the carpet accents, the color accents, the decorative lighting and the lobby furniture. Wall art will soon be added to the interior and we like those selections as well.
ABC Pediatrics also asked us to create a new logo for their practice. They wanted a logo that was as updated as their offices were, but more importantly, a representation of their brand. Interviewing them about how they viewed their distinctive difference, we came away with “Caring”, “Diverse” (ages and specialties), and “Child Centered”. They were very pleased with their new business logo designed by Ryan Bright, Creative Executive at r.o.i. Design.
More about designing for kids
r.o.i. Design has designed for younger audiences before so we had some clues on how this audience reacts to spaces. We know they see color differently than adults and appreciate any tactile detail. For more on our recent work for younger people please visit our page on Black River Schools and Northern Michigan Pediatric Dentistry.
More about ABC Pediatrics
Having outgrown their offices in Grandville, ABC decided to build a building that would be large enough to accommodate their expected growth of families from the south west side of Grand Rapids. Architect-at-Large created the footprint, and Pinnacle Construction was engaged to build the building, and when ABC inquired about interior design, Pinnacle recommended us for the assignment.
Learn more about ABC Pediatrics: