Lori Terpstra, owner of Rylees ACE and friend of r.o.i. Design, asked us to design the exterior of their new store at 1205 West Fulton last spring. (2012) “It has to perfect for the West Side, not too fancy, but definitely friendly. We are a hardware store and we have to look like one.” was the directive last year.
r.o.i. Design was also asked to manage the 49504 marketing campaign for the six weeks prior to the soft opening. (more…)