The gang who are connected with “The Hope of Design” often ask this question. What is our customer looking for? What do they really want from us?
Our list gets shorter every year so not listed by any importance or interest, here it goes, for 2011:
To get a deal; find designer furniture & accessories at discount prices.
They don’t want to invest the time to figure out the formula for a project and don’t want it to be “wrong”. So they are willing to throw a few bucks our way.
They feel like they are creative, just don’t have all the tools, and want a designer to give them accessibility to resources so they can design it for themselves.