The gang who are connected with “The Hope of Design” often ask this question. What is our customer looking for? What do they really want from us?
Our list gets shorter every year so not listed by any importance or interest, here it goes, for 2011:
To get a deal; find designer furniture & accessories at discount prices.
They don’t want to invest the time to figure out the formula for a project and don’t want it to be “wrong”. So they are willing to throw a few bucks our way.
They feel like they are creative, just don’t have all the tools, and want a designer to give them accessibility to resources so they can design it for themselves.
They enjoy the collaborative nature of the design process. They are looking for an experience and are excited about the process of design.
They want to create a sense of place and recognize the value of design because they have experienced it before. They respect the role of designer.
They want to spend money on improvements, changes and purchases that are lasting not trendy and aren’t sure where to begin.
For whatever the motivation, the customer deserves to have an experience and an outcome that is better than they expected leaving them eager for the next opportunity “to design”.