The challenge for the mid-scale lodging market is to include enough style and amenity in their experience without raising room rates. That means being smart on where to spend the money
2014 saw a new awareness by mid-scale hotels that they needed to “up the ante” in their design. Many flags took on the challenge to remodel facilities which are being showcased.
So r.o.i. Design asks, “What are the things that brought the greatest ROI in those mid-scale remodels? What are we recommending to our mid-scale customers as they remodel?” (more…)