In 2012, a friend of r.o.i. Design, Tim Chester, introduced us to the Grand Valley State University’s development office project- the Bill Seidman Timeline.
GVSU has had a busy year, with the opening the new library (Mary Idema Pew Learning Commons) on the Allendale campus, and the L. William Seidman Center (School of Business) in downtown Grand Rapids.
As part of the L. William Seidman Center’s presentation, a prominent 20 feet section of wall space in the lounge was dedicated to honor the life and achievements of Bill Seidman. While GVSU has thousands of curated works of art, a complete in-house marketing department, expert public relations and communication experts, their experience in creating a museum quality exhibit was more limited than they were comfortable with for this important assignment.
r.o.i. Design, Mary Witte, was hired to manage the process of hiring the designer, managing scope, budget and timeline. Through this process r.o.i. was very pleased to meet Larry Hutchinson, Hutchinson Studio, who designed the exhibit, (casework and graphics) and (along with r.o.i.) researched the content.
To support the process, r.o.i.’s Ryan Bright provided graphic design for the media presentation that Springthrough (local media and marketing company) compiled to create a multimedia touchscreen experience.
Visitors can learn more about the exhibit, scroll through a timeline of Bill’s life, and watch vide0s of Bill speaking.
Pioneer Construction, who built the L. William Seidman Center building, built the casegoods that house the exhibit.