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What is you customer looking for in interior design services?

What is you customer looking for in interior design services?

The gang who are connected with “The Hope of Design” often ask this question. What is our customer looking for? What do they really want from us?

Our list gets shorter every year so not listed by any importance or interest, here it goes, for 2011:

What do they really want from us?

To get a deal; find designer furniture & accessories at discount prices.

They don’t want to invest the time to figure out the formula for a project and don’t want it to be “wrong”. So they are willing to throw a few bucks our way.

They feel like they are creative,  just don’t have all the tools, and want a designer to give them accessibility to resources so they can design it for themselves.
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When Does Your Client Decide it is Time for DESIGN?

When Does Your Client Decide it is Time for DESIGN?

What  motivates your clients to call and hire you? What says to them “I need design“?

There is some deliberate processing involved for the new client to call a designer. A new customer first has to be convinced they need to pay to solve a particular problem and then they have to determine WHO they should call.  Obstacles in the way may be:
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