by Mary | Sep 20, 2009 | 1
How many of us go home at the end of the day, our heads whirling, our tongues dry and our stomachs aching, because we just left a client who needed more than the design they hired us for.
Design, when done well, creates both a return on investment and a therapeutic result for our client. (more…)
by Mary | Sep 5, 2009 | 1
Design; interior, industrial, architectural, graphic, fashion, etc. all have unique differences but have more in common than not.
We sell time, we sell ideas and some of our clients work really hard not to pay for time or ideas. So we bundle it against products, furniture, software, wardrobes, printing, etc. All in the hopes of gaining a return on our time to earn a wage that pays our college loans and makes us respectable bread winners for our families. (more…)
by Mary | Aug 15, 2009 | 1
Frank Lloyd Wright called Dorothy Draper “An inferior desecrator”. Strange that they both enjoyed success in the early 1900’s; One by being “Wright”; and one by feeling “right”.

The Genius
“I started this career because I loved doing houses. I’d done three of my own and I couldn’t keep on moving my family all the time, so I decided to decorate other people’s homes and buildings.” Dorothy Draper
But the days of predjudice against unlicensed, non-architectural designers is over, Yes?
Recently I was notified by the AIA that I was in violation of a state code by saying we did “architectural design”. They asked that we remove any reference to architectural design off our web site and advertising. (more…)
by Mary | Jul 14, 2009 | 1
Some days I am proud of it; I am a resourceful person and can develop brilliant design solutions on a small budget . But in most cases the real success in commercial design comes from a more holistic level of thinking. (more…)
by Mary | Jul 12, 2009 | 1
So entering an interior design school this fall (2010), you may be fulfilling a child hood dream.
But the dream has become a little more like a fantasy in the last couple of years. ZOOMroi/Design Humor encourages all lovers of design to practice their craft and skills. But PLEASE consider the following: (more…)
by Mary | Jun 10, 2009 | 1
“How do you qualify a designer?
Here is our assessment of the top ten ways clients qualify and select a designer, starting with the 10th (least likely) and ending with the most likely #1.
10. Research registered designers by geographical area, billable rates and experience through ASID, AIA, etc.
(more…)