It may not be the Super Bowl or The Oscars, but for designers, a “Color of the Year” reveal is always a big event. We memorialize them by painting a stripe on our office wall for each of Sherwin Williams’ yearly selections.
This year, it is likely that residential and commercial designers can find a “color of the year” they like since there are several to choose from. Here are a few of this year’s colors from our favorite companies that we regularly reference.
Pantone: Peach Fuzz
Benjamin Moore: Blue Nova
Sherwin Williams: Upward
Behr: Cracked Pepper
HGTV Home by Sherwin Williams: Persimmon
Emily VanSchmus and Caitlin Sole from Better Homes and Gardens describe all the 2024 picks as “Earthy, nature-inspired tones will be especially big, according to the color experts that release their predictions each fall. This year’s trend forecast features earth tones like terra-cotta and moody forestcore-inspired picks that include a rich deep green. We’re also seeing an influx of coastal-inspired blues, from light pastels to bold teals.”
In October of 2023, Martha Stewart writer Madeline Buiano published an article. “Here’s Every Color of the Year (So Far) To Inspire your Home Painting Projects in 2024” This article features 11 paint companies and their choice for “color of the year”.
What influences those experts in paint colors? There are collaborations between paint companies with partners in yarns (carpet and fabrics), laminates, and chemicals (solid surfaces and quartz) months and years before an announcement. Each of these collaboration groups has manufacturers’ representatives and cultural analysts on their team to influence paint companies because color “sells”.