Doug Wildey has been thinking about expanding Game Room Guys, headquartered in Comstock Park, MI, into other cities for several years. He has been talking to r.o.i. Design about what satellite stores could look like, and how those stores need to be designed to attract their customers. While they have a showroom at their headquarters, most of their sales are generated online. They have been delivering to major metropolitan areas in the midwest, east, and south already which gave them valuable data on where physical stores could benefit their growth.
This year they found a former golf pro-shop in Livonia, near Detroit. This great location already had a lot of “retail friendly” details in place. Their space, while larger than what they required, does allow for an impressive display of merchandise in all their different categories.
Wildey engaged r.o.i. Design to help Game Room Guys create merchandise layouts, select finishes, and create signage. As the store continues to see sales, we will finish up with all the little merchandising touches that will make the retail space an attractive and interesting place to spend time and money. One of the greatest challenges was the flooring, staying within budget while still creating a retail “look”. With the help of our Shaw Flooring Contract Representative, Patrick Coulsen, we were able to deliver both.
Kudos to Game Room Guys for their methodical process, their commitment, and investment into the project. They opened their doors in the summer of 2018 and are experiencing continual sales growth and increased traffic.
From the article: “Game Room Guys makes metro Detroit debut in Livonia” by Darrell Clem, Hometown Life, June 11, 2018
As a teen, Doug Wildey plunked coin after coin into the Captain Fantastic and Eight Ball pinball machines at his favorite arcade.
Decades later, Wildey turned his love of arcade games into a growing retail business, Game Room Guys, where he sells pinball machines, pool tables, foosball games, golf simulators, dartboards, poker tables, air hockey — even jukeboxes, record turntables, vending machines, and Jack Daniels memorabilia.
What started as a business out of his garage in 2001 has grown into a 26,000-square-foot national headquarters in Comstock Park, near Grand Rapids, with customers across the nation.
And now, Wildey has entered the metro Detroit market with a new store in Livonia, southeast of Eight Mile and Newburgh roads.
Wildey described Game Room Guys as “one of the largest pinball dealers in the world.” He said the majority of customers are homeowners who want to create or add a game room atmosphere to part of their home.
But he also supplies corporate break rooms, college dormitories, bars, youth centers and, of course, arcades.
Wildey said two of his three sons are involved in the business, which has 26 employees. He said his company is the go-to place for people who need to find replacement parts for pinball machines and other products dating back to the 1940s and 1950s.
For more on the company, go to gameroomguys.com.