Kraft Business Systems – New Corporate Office

by Ryan | Feb 13, 2024

Kraft Business Systems

6980 Southbelt Dr.
Caledonia, MI 49316

Kraft Business Systems (KBS) sells printers, but more importantly, printing solutions and technical innovations. The business is built on solving problems for their customers, and r.o.i. Design took that approach as they made interior design decisions.

Each of the four key values were featured in their own areas:

Honor our company heritage in the print and printer industry.” (Orange)
Committed to continued innovation and I.T. for the paperless office.” (Green)
Focused on our clients and committed to interpersonal communication.” (Light Blue)
Look to the future with continued aspirations for creativity and growth.” (Dark Blue)

The colors of the five values are very bold, but the overall palette is white, grey, and black, creating a neutral background for the reds, oranges, yellows, blues, and greens. Not only did r.o.i. Design color block some of the walls in logo colors, we also created custom graphics for large-scale wall covering whose imagery is very “techy”.

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Royal View Senior Living

by Ryan | Jan 5, 2024

Royal View Senior Living

9100 Buchanan Rd.
Mecosta, MI 49332

Royal View Assisted Living is located just East of Canadian Lakes. This is an intimate property with a caring staff and sensitive amenities. The property had many features and finishes that remained. The remodel was focused on relocating medical equipment, improving staff spaces, and refreshing the residents’ dining room, beauty salon, and common areas.

For r.o.i. Design this meant furniture plans, lighting plans, finish, and furniture selections, as well as selecting wall art and décor. We also provided light construction and carpentry services supporting the owner’s facility staff.

Paying attention to our mantra: Budget, Brand, and Beauty, we designed with budget in mind, kept the beachfront theme of the property and the outcome was beautiful.

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Stellar Smiles Pediatric Dentistry

by Ryan | Jan 5, 2024

Stellar Smiles Pediatric Dentistry

2380 76th St SW
Byron Center, MI 49315

Committed to the finest in dental care, Dr. Chris Powell married that with his passion for outer space to create a family-friendly office with surprising details. The front desk at Stellar Smiles Pediatric Dentistry resembles a spaceship, the lobby features Saturn-inspired floating light fixtures, and the exam rooms could be space pods looking out into the galaxy with life-like murals of outer space. The walk to the exam rooms features color-coded carpet accents and entry signs using the symbols of planets.

Dr. Chris worked with First Companies Inc. to lease space from Knapp Orthodontics and found an affordable way to open their doors to a welcoming neighborhood of families without compromising on design. As of November 2023, the second phase of the space is already in planning which will add open an exam bay and more space for staff.

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Knapp Orthodontics

by Ryan | Oct 31, 2023

Knapp Orthodontics

2384 76th St SW
Byron Center, MI 49315

We were introduced to Knapp Orthodontics through First Companies, who were working with them to develop the property. We are grateful that they recommended us to assist in the interior design of their new office and have learned a lot through the process.

As a team, we learned that not all clients are colorphobic. Knapp Orthodontics welcomed the use of color in their design, especially when it complemented their brand colors of blue, green, and grey. We used those colors to accent the walls. We also introduced an acid yellow to the spectrum and used it in carpet and upholstery accents.

We also learned that some clients are more forward-thinking about lighting and technology. Knapp Orthodontics embraced our design that incorporated recessed linear LED lighting in the lobby and the exam areas. While the overall light level was great, the effect of the smooth surface lighting was refreshing, and clean and took a step away from traditional lighting.

Knapp Orthodontics invested in wall-mounted digital games for patients and their siblings to use while waiting which creates a positive experience for the kids. We responded to this detail by creating acoustic wall panels that incorporated the brand logo behind the games and providing kid-friendly ottomans that can be used while families play games or wait for treatment.

Dr. Knapp and the team inspired us with their vision for booth seating in the waiting area, a combination of quartz and wood-faced materials on the reception desk, and full glass partitions between exam areas.

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First Companies Inc.

by Ryan | Oct 30, 2023

First Companies Inc.

6355 E Paris Ave SE
Caledonia, MI 49316

Over the past few years, First Companies Inc. (FCI) has engaged r.o.i. Design to provide interior design services for their customers in the dental, medical, restaurant, and corporate sectors. In 2022, they asked us to help them design the remodel of a 10-year-old building to house their whole team. Previously they were spread over three separate locations, making it difficult to collaborate and communicate. For a company that has clear team values and goals, this was challenging.

Early in the design process, First Companies realized that illustrating their brand and values would take the lead in making choices. Part of their brand is to demonstrate innovation in interiors, and we were asked to make building materials an obvious but incorporated part of the design.

That resulted in the creative use of Baltic Birch plywood, veneer brick, burnished steel, concrete, and integrated LED lighting. We also employed acoustic treatments that look like wood and softened the ceilings. The overall envelope of finishes also needed to incorporate the existing wood trim, doors, and laminate cabinetry.

All new carpets, porcelain tile, and luxury vinyl were added. We used several distinctive styles and patterns to create interesting looks, differentiating departments and functional uses.

The design was not limited to finishes; First Companies saw the importance of continuing a consistent message with décor and graphics. We developed custom icons for their company’s values, and we embodied those icons as artwork. In addition, we created five value boards that are prominent in the décor.

We created large-scale prints using their own project photos and drawings and mounted them on the walls. On a more personal level, photos of hard hats, lunch boxes, plumbing pipes, laying bricks, sawing wood, etc. were researched that complimented their values and aligned with a contractor’s aesthetic. In the conference rooms, we featured some of their projects completed over the last year.

The décor has created landmarks for a directed tour through the new facilities, looking at photos and icons and being able to tell the First Companies story.

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