First Companies Inc.

6355 E Paris Ave SE
Caledonia, MI 49316

Over the past few years, First Companies Inc. (FCI) has engaged r.o.i. Design to provide interior design services for their customers in the dental, medical, restaurant, and corporate sectors. In 2022, they asked us to help them design the remodel of a 10-year-old building to house their whole team. Previously they were spread over three separate locations, making it difficult to collaborate and communicate. For a company that has clear team values and goals, this was challenging.

Early in the design process, First Companies realized that illustrating their brand and values would take the lead in making choices. Part of their brand is to demonstrate innovation in interiors, and we were asked to make building materials an obvious but incorporated part of the design.

That resulted in the creative use of Baltic Birch plywood, veneer brick, burnished steel, concrete, and integrated LED lighting. We also employed acoustic treatments that look like wood and softened the ceilings. The overall envelope of finishes also needed to incorporate the existing wood trim, doors, and laminate cabinetry.

All new carpets, porcelain tile, and luxury vinyl were added. We used several distinctive styles and patterns to create interesting looks, differentiating departments and functional uses.

The design was not limited to finishes; First Companies saw the importance of continuing a consistent message with décor and graphics. We developed custom icons for their company’s values, and we embodied those icons as artwork. In addition, we created five value boards that are prominent in the décor.

We created large-scale prints using their own project photos and drawings and mounted them on the walls. On a more personal level, photos of hard hats, lunch boxes, plumbing pipes, laying bricks, sawing wood, etc. were researched that complimented their values and aligned with a contractor’s aesthetic. In the conference rooms, we featured some of their projects completed over the last year.

The décor has created landmarks for a directed tour through the new facilities, looking at photos and icons and being able to tell the First Companies story.

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