Kraft Business Systems

6980 Southbelt Dr.
Caledonia, MI 49316

Kraft Business Systems (KBS) sells printers, but more importantly, printing solutions and technical innovations. The business is built on solving problems for their customers, and r.o.i. Design took that approach as they made interior design decisions.

Each of the four key values were featured in their own areas:

Honor our company heritage in the print and printer industry.” (Orange)
Committed to continued innovation and I.T. for the paperless office.” (Green)
Focused on our clients and committed to interpersonal communication.” (Light Blue)
Look to the future with continued aspirations for creativity and growth.” (Dark Blue)

The colors of the five values are very bold, but the overall palette is white, grey, and black, creating a neutral background for the reds, oranges, yellows, blues, and greens. Not only did r.o.i. Design color block some of the walls in logo colors, we also created custom graphics for large-scale wall covering whose imagery is very “techy”.

Click on the thumbnails below to enlarge.