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Stellar Smiles Pediatric Dentistry

Stellar Smiles Pediatric Dentistry

Stellar Smiles Pediatric Dentistry

2380 76th St SW
Byron Center, MI 49315

Committed to the finest in dental care, Dr. Chris Powell married that with his passion for outer space to create a family-friendly office with surprising details. The front desk at Stellar Smiles Pediatric Dentistry resembles a spaceship, the lobby features Saturn-inspired floating light fixtures, and the exam rooms could be space pods looking out into the galaxy with life-like murals of outer space. The walk to the exam rooms features color-coded carpet accents and entry signs using the symbols of planets.

Dr. Chris worked with First Companies Inc. to lease space from Knapp Orthodontics and found an affordable way to open their doors to a welcoming neighborhood of families without compromising on design. As of November 2023, the second phase of the space is already in planning which will add open an exam bay and more space for staff.

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© All photos by Liv in the Moment

Knapp Orthodontics

Knapp Orthodontics

Knapp Orthodontics

2384 76th St SW
Byron Center, MI 49315

 We were introduced to Knapp Orthodontics through First Companies, who were working with them to develop the property. We are grateful that they recommended us to assist in the interior design of their new office and have learned a lot through the process.  

As a team, we learned that not all clients are colorphobic. Knapp Orthodontics welcomed the use of color in their design, especially when it complemented their brand colors of blue, green, and grey. We used those colors to accent the walls. We also introduced an acid yellow to the spectrum and used it in carpet and upholstery accents. 

We also learned that some clients are more forward-thinking about lighting and technology. Knapp Orthodontics embraced our design that incorporated recessed linear LED lighting in the lobby and the exam areas. While the overall light level was great, the effect of the smooth surface lighting was refreshing, and clean and took a step away from traditional lighting. 

Knapp Orthodontics invested in wall-mounted digital games for patients and their siblings to use while waiting which creates a positive experience for the kids. We responded to this detail by creating acoustic wall panels that incorporated the brand logo behind the games and providing kid-friendly ottomans that can be used while families play games or wait for treatment. 

Dr. Knapp and the team inspired us with their vision for booth seating in the waiting area, a combination of quartz and wood-faced materials on the reception desk, and full glass partitions between exam areas. 

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© All photos by Liv in the Moment

First Companies Inc.

First Companies Inc.

First Companies Inc.

6355 E Paris Ave SE
Caledonia, MI 49316

Over the past few years, First Companies Inc. (FCI) has engaged r.o.i. Design to provide interior design services for their customers in the dental, medical, restaurant, and corporate sectors. In 2022, they asked us to help them design the remodel of a 10-year-old building to house their whole team. Previously they were spread over three separate locations, making it difficult to collaborate and communicate. For a company that has clear team values and goals, this was challenging. 

Early in the design process, First Companies realized that illustrating their brand and values would take the lead in making choices. Part of their brand is to demonstrate innovation in interiors, and we were asked to make building materials an obvious but incorporated part of the design.  

That resulted in the creative use of Baltic Birch plywood, veneer brick, burnished steel, concrete, and integrated LED lighting. We also employed acoustic treatments that look like wood and softened the ceilings. The overall envelope of finishes also needed to incorporate the existing wood trim, doors, and laminate cabinetry. 

All new carpets, porcelain tile, and luxury vinyl were added. We used several distinctive styles and patterns to create interesting looks, differentiating departments and functional uses.  

The design was not limited to finishes; First Companies saw the importance of continuing a consistent message with décor and graphics. We developed custom icons for their company’s values, and we embodied those icons as artwork. In addition, we created five value boards that are prominent in the décor.  

We created large-scale prints using their own project photos and drawings and mounted them on the walls. On a more personal level, photos of hard hats, lunch boxes, plumbing pipes, laying bricks, sawing wood, etc. were researched that complimented their values and aligned with a contractor’s aesthetic. In the conference rooms, we featured some of their projects completed over the last year. 

The décor has created landmarks for a directed tour through the new facilities, looking at photos and icons and being able to tell the First Companies story. 

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© All Photos Courtesy of First Companies, Inc.

United Food and Commercial Workers Local 951 (UFCW) 

United Food and Commercial Workers Local 951 (UFCW) 

United Food and Commercial Workers Local 951 (UFCW)

4045 60th St SE
Kentwood, MI 49512

The United Food and Commercial Workers Local 951 (UFCW) project is very important to us because it spanned more than three years in a customer relationship that persevered through COVID-19 and ended in great success because of their focus, clarity, and determination. We appreciate being brought along to help. 

When we met with them, they were early in the process of selling their existing building and finding a new building that would meet the current needs of the union. We toured several buildings with them and landed on the former Steelcase Credit Union on 60th SE, which had been vacant for approximately 10 years. The site is prominent and visible, and the spaces could accommodate their staff. They needed to expand the space to allow for members’ space and the site allowed for that.  

We invited our friends Dwayne Masselink and Trevor Howard from InterActive Studio to join the team as architects. Along with r.o.i. Design, they developed space plans and layouts for the remodeling of the credit union. Because UFCW needed to use union contractors, we called on partners, KASCO Inc. They were able to check all boxes for union labor but more importantly, could protect UFCW from political issues in West Michigan by managing trades and the site. 

UFCW shared with us the “looks” they liked. They researched our project history and gave us clear directions on details from our portfolio. These included wood slat millwork walls, storefront glass offices, private cubicles with tall walls and doors, simple lighting, and non-fussy details. The property brought some challenges, including converting a barrel ceiling to an open office ceiling. Opening the ceiling revealed mechanical ductwork that required bulkheads and some non-traditional acoustic solutions. 

The overall design theme is contemporary and architectural but not “over the top”. Color comes through furnishings provided by Interphase Interiors and West Michigan Office Interiors. Otherwise, the space is warmly neutral. 

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© All Photos Courtesy of InterActive Studio.

Cedar Animal Hospital

Cedar Animal Hospital

Cedar Animal Hospital

3705 Gentle Way
Cedar Springs, MI 49319

Cedar Animal Hospital needed to accommodate patients and pet owners who need 24/7 emergency services. r.o.i. Design met them through Pinnacle Construction, who created the building’s architectural design as well as constructed the building. We were engaged by Pinnacle to provide the interior design that met the practical and aesthetic requirements of the space: highly cleanable and comforting, with a touch of their Northern Michigan style.

Some of our favorite elements of the design include the new reception desk with a “wood” canopy that was built with acoustical materials, the lobby/waiting lighting, the large-scale porcelain floor tile, the interior wood walls in the lobby and staircases, and the warm color scheme.

Kudos to Pinnacle on the design of the emergency wing. Its modern approach, while different from the main building, is still “Northern Michigan” in its use of wood and metal on the exterior.

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