With a growing patient base, Dr. Hawley had quickly outgrown her previous rental space nearby. ROI Design was introduced to The Derm Institute of West Michigan and was selected to lead the interior design for their new facility.
Inspired by the overlapping circles in the practice’s logo, ROI Design incorporated soft, curved elements throughout the space to reflect the variety of care offered. This radius theme appears at the check-in and check-out desk, in custom laser-cut divider screens, and in backlit ceiling panels. A coordinating patterned wallpaper was also used at the front desk. The interior palette is clean and warm, with luxury vinyl tile flooring and organic-patterned carpet adding to the spa-like atmosphere. r.o.i. Design also procured furnishings for the waiting areas, creating a welcoming, hospitality-inspired environment.