Lori and Jack Haveman called r.o.i. Design in the summer of 2012, they got our name from architect Don Smalligan. And it turns out 20 plus years ago our previous company, Designers Workshop, made their exterior sign!
We met and found we worked well with their team and we were engaged to plan their store remodel. They were taking on more space and looked to create better offices, floral design areas, and additional retail floor space. We collaborated with them and came up with a plan that looked to address all their needs.
Through the process we had a unique “find”. Looking for a natural loft look, TonTin Lumber had some reclaimed Ash that was beautiful. They purchased from the city of Grand Rapids the trees that had been taken down because of the “Ash Borer”. The new room is lined with this Ash and the ceiling is clad with maple plywood.
And keeping with the theme “Girls just want to have fun”, a hot pink was incorporated in key areas. It compliments the Vera Bradley displays and makes all the green floral stuff, pop!
We introduced them to Pinnacle Construction, who bid the work around Labor Day. They said they could get the work done by the first week of November. We knew they could do it and encouraged Kennedy to hire them and start the process. Everyone else they talked to said they were crazy, no one could remodel a whole store in 10 weeks and stay open!
A few dozen design changes, and a few “whoops”, the remodel was 95% by their Holiday Open House November 15, 2012. Looks great!