Greenland Advanced Oral Care

1179 E Paris Ave SE Suite 100
Grand Rapids Charter Township, MI 49546

r.o.i. Design met Dr. Greenland and Practice Manager Laura Greenland through our relationship with First Companies. Greenland Advanced Oral Care is renting a suite at 1179 East Paris SE and it needed some “TLC” to bring the space up to today’s standards for functional finishes and to represent its brand. 

Sensitive to the fact that this is a “startup business”, we made recommendations that could be staged over time. The first phase of changes included flooring, painting, countertops, and upgraded lighting.  

This project resonates with our company’s vision that we are committed to designing to build our customers’ business and create a lasting experience. 

Click on the thumbnails below to enlarge.

All photos © First Companies

Animal Emergency and Specialty Hospital

6820 Edgeview Ave SW
Byron Center, MI, 49315

Animal Emergency Hospital (AEH) was busting out of its Plainfield location. With an increase in pet and animal owners in West Michigan and a need for more animal care, they set their eyes on a new and larger location.

Working with First Companies, they selected a family convenient location near the intersection of 68th Street and US-131, where they planned for a 12,000 square foot building. Architect Michael Belisle from The Design Forum envisioned a contemporary building with a large clerestory waiting area, allowing in natural light and giving patients and their owners some space. The plan also included outdoor spaces for staff and patients in a well-appointed patio area. 

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All photos © First Companies

The Derm Institute of West Michigan

1661 Crystal Springs Blvd SE
Caledonia, MI 49316

r.o.i. Design was introduced to The Derm Institute of West Michigan through First Companies, and we were pleased to be awarded the interior design of the new facility. Working with architect Jon Blair of R2Design Group and the team at First Companies, the office opened its doors in April of 2021. For the year prior, Dr. Hawley had rented space nearby and developed a growing clientele. She had outgrown that space by the time of the move. 

The inspiration for the interiors came from their logo’s overlapping circles, suggesting the variety of care the practice offers and the pattern itself. The radius theme was applied to the check-in/check-out desk, presenting a gentle approach with multiple points of engagement. The pattern of the circles was also developed into laser-cut screens that were used as dividers in the lobby and backlit ceiling panels in the corridor. A wallpaper that had the same pattern was used at the front desk. The color palette is simple, crisp but warm. Most of the flooring throughout is a warm luxury vinyl tile. Other areas are carpeted in organic patterns to add to the spa-like feel. 

We also procured furnishings for the non-medical spaces, creating a hospitality feel in the patient waiting areas.  

Click on the thumbnails below to enlarge.

All photos © First Companies

Wolverine Dermatology – Expansion

1673 Gezon Pkwy SW
Wyoming, MI 49519

Four years ago, First Companies introduced us to Dr. Ryan Freeland as he was planning his practice, Wolverine Dermatology. It was clear from the start that he intended to grow his practice by bringing aboard new doctors and offering a greater range of services.

Anticipating this expansion of services, an unfinished portion of the building was built-out to create four additional exam rooms, a doctor’s office, and a med-team open office. Maintaining the finishes from our original design, we planned and documented finishes for the expanded space.

We also provided the custom Med Team Desk, a “landing pad” for information that includes electrical and data accessories, allowing the busy open office area to operate efficiently.

And of course, like before, the Maize and Blue were honored throughout.

Please view the original Wolverine Dermatology project here.

Grand River Pediatric Dentistry

7758 20th Ave
Jenison, MI 49428

Doctors Meghan Condit and Christine Vollmar have a heart for kids, and as mothers themselves, they understand the importance of personalized care. That focus and vision was a key ingredient in their decision to establish Grand River Pediatric Dentistry.

Newly opened in February, Meghan and Christine are celebrating a more-than-two-year journey in planning, and they couldn’t be happier with their new home in Jenison.

r.o.i. Design was introduced to Grand River Pediatric Dentistry by Todd Schaal of Estes Group. We worked with them to create a friendly and calming environment that includes touches of kid-like whimsy while remaining a total reflection of their brand. Once again, we joined the design team that included First Companies and Dixon Architecture.

Jenison is close to the Grand River, a symbol of local pride in the Greater Grand Rapids Area, and drawing from the river imagery, the interior of the new space is dappled with blues and sandy neutrals. Borrowing from West Michigan cottages, r.o.i. Design included shiplap and beams in the space. Additionally, we selected and provided lobby furniture that boasted patterns and shapes that support the sailboat theme of their logo. Like other pediatric spaces, we relied on large ottomans as benches to provide a mobile and kid-friendly seating option.

For more about Grand River Pediatric Dentistry and Drs. Condit and Vollmar, please visit their website.