Blueprint Dentistry

877 E 16th St
Holland, MI 49423

Dr. Kevin Kross of Blueprint Dentistry wanted his new dental office to reflect his technical and sophisticated approach to complete and premier dental care. His new logo includes architectural lines and symbols that clearly state the focus on precision dentistry. 

Blueprint Dentistry’s design elements reflect its brand. The lighting in the lobby is recessed linear LED that runs through the ceiling and continuously down the wall. The exam room corridor has a recessed cavity in the ceiling with unique box light fixtures that fit into the recess and create a special effect. 

The overall color scheme throughout is mostly black and white, which sparkles with accents of glass and specialty lighting. The reception desk is backlit with a frosted acrylic face with the logo and name etched into the material. In addition, the glass sliding doors with chrome barn door hardware in the exam rooms elevate a patient’s typical dental experience. 

The desk in Dr. Kross’s office is made from white concrete with flecks of silver and gold randomly embedded in the top. The private office is also set up to accommodate a second doctor. The lower-level break room also has a concrete table, which is 12 feet long, surrounded by Eames-inspired chairs. 

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© All photos courtesy of First Companies

Mailloux Dentistry

877 E 16th St Ste 50
Holland, MI 49423

What sets Mailloux Dentistry apart is their attention to the beauty and aesthetics of the smile. They are a family dentistry where adult and child patients receive the same attention.

The lobby of the space has many curves. The reception desk, bulkheads, ceiling accents, accent tiles, and many more elements all incorporate curvilinear shapes. The intention was to make their patients feel welcome and relaxed. Inside the reception bulkhead are wood baffles that enhance the coziness of the space.

The overall color scheme includes gold, warm white, pink, and gray. The elegance of the lobby chandeliers and the waiting room furniture are paired with a carpet that looks handmade. The vinyl flooring (LVT) in the exam rooms has accents of gold in a light parquet wood floor look.

On this project, we were honored to also design their new logo. We came up with numerous concepts and refined them down to the final product. We also provided and branding standards document so they could use their new logo to its full potential.

The lobby and reception furniture were also provided by r.o.i. Design. It is always wonderful to be able to finish a design we start down to these details.

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© All photos courtesy of First Companies

Stellar Smiles Pediatric Dentistry

2380 76th St SW
Byron Center, MI 49315

Committed to the finest in dental care, Dr. Chris Powell married that with his passion for outer space to create a family-friendly office with surprising details. The front desk at Stellar Smiles Pediatric Dentistry resembles a spaceship, the lobby features Saturn-inspired floating light fixtures, and the exam rooms could be space pods looking out into the galaxy with life-like murals of outer space. The walk to the exam rooms features color-coded carpet accents and entry signs using the symbols of planets.

Dr. Chris worked with First Companies Inc. to lease space from Knapp Orthodontics and found an affordable way to open their doors to a welcoming neighborhood of families without compromising on design. As of November 2023, the second phase of the space is already in planning which will add open an exam bay and more space for staff.

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© All photos by Liv in the Moment

Knapp Orthodontics

2384 76th St SW
Byron Center, MI 49315

 We were introduced to Knapp Orthodontics through First Companies, who were working with them to develop the property. We are grateful that they recommended us to assist in the interior design of their new office and have learned a lot through the process.  

As a team, we learned that not all clients are colorphobic. Knapp Orthodontics welcomed the use of color in their design, especially when it complemented their brand colors of blue, green, and grey. We used those colors to accent the walls. We also introduced an acid yellow to the spectrum and used it in carpet and upholstery accents. 

We also learned that some clients are more forward-thinking about lighting and technology. Knapp Orthodontics embraced our design that incorporated recessed linear LED lighting in the lobby and the exam areas. While the overall light level was great, the effect of the smooth surface lighting was refreshing, and clean and took a step away from traditional lighting. 

Knapp Orthodontics invested in wall-mounted digital games for patients and their siblings to use while waiting which creates a positive experience for the kids. We responded to this detail by creating acoustic wall panels that incorporated the brand logo behind the games and providing kid-friendly ottomans that can be used while families play games or wait for treatment. 

Dr. Knapp and the team inspired us with their vision for booth seating in the waiting area, a combination of quartz and wood-faced materials on the reception desk, and full glass partitions between exam areas. 

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© All photos by Liv in the Moment

Cedar Animal Hospital

3705 Gentle Way
Cedar Springs, MI 49319

Cedar Animal Hospital needed to accommodate patients and pet owners who need 24/7 emergency services. r.o.i. Design met them through Pinnacle Construction, who created the building’s architectural design as well as constructed the building. We were engaged by Pinnacle to provide the interior design that met the practical and aesthetic requirements of the space: highly cleanable and comforting, with a touch of their Northern Michigan style.

Some of our favorite elements of the design include the new reception desk with a “wood” canopy that was built with acoustical materials, the lobby/waiting lighting, the large-scale porcelain floor tile, the interior wood walls in the lobby and staircases, and the warm color scheme.

Kudos to Pinnacle on the design of the emergency wing. Its modern approach, while different from the main building, is still “Northern Michigan” in its use of wood and metal on the exterior.

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