Doctors Lara and Jana Baatenburg wanted to offer their community an option to traditional medical care. The concept of concierge medical services isn’t new but relatively underrepresented in West Michigan. The Baatenburg’s are offering this customized care by offering reoccurring fee-based access to all types of medical care that is convenient, manageable, personal, and unique to each patient’s needs.
From their website: Their mission is to eliminate unnecessary intermediaries and prioritize the patient-doctor relationship.
In the planning of the office, they searched many spaces but found one that was near perfect. Taking over a lease from a previous medical provider, the space plan needed only a few changes to make it meet their needs. r.o.i. Design helped them decide on paint, reception experience, signage, and art. The changes to the reception area included making a reception desk with new lighting, a wall mural, and supplying new furniture, all with a nod to residential design.
We also designed the reception sign featuring their company logo, as well as the room signage throughout. All the while paying attention to their brand which we summarize as: thoughtful, personal, holistic, relationship-focused, offering healthy changes in lifestyle along with excellent medical care.
We wish Dr. Lara and Jana great success and look forward to watching their practice grow.
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