German Auto Service was located just down the street from r.o.i. Design for as long as we’ve been on Front Avenue. With the growth their business has seen in recent years, owners Ben and Joe Zeeuw decided it was time to expand. Rather than adding on to the limited space of their existing lot, they decided to build new.
German Auto reached out to Pinnacle Construction, which is also located on Front Avenue, to be the general contractor on this project. Then they contacted r.o.i. Design to design the interiors. Marianne Martz from our office oversaw the design.
The new building is located near the intersection of Alpine Avenue and Ann Street on Avastar Parkway. The team at German Auto wanted to create a space that embraces the muscular architecture of a fully equipped service garage. The intent was not to hide the shop “out back”. From the lobby, customers have a front-row seat to see the service team at work. The customer service area offers a large open floor plan with a large-scale visually striking graphic. Thanks to the design concept, the new facility feels engaging and bright.
r.o.i Design thanks Ben and Joe for choosing our team to work alongside them. Congratulations to Pinnacle Construction on a great-looking building.