West Michigan Dermatology – Rockford

6150 Northland Dr. NE
Rockford, MI 49341

We worked with a returning customer, West Michigan Dermatology, on their Grandville and Holland locations. The brand look was perfected and translated into this large new space in Rockford, Michigan. The project was constructed and managed by First Companies. 

The gentle color palette continued in Rockford with a few changes. The lighter trim used in Holland showed too much wear, so on this project, we chose stained doors and trim. This change coordinated with the lobby ceiling trim which outlined the seating area. We procured the furniture in the waiting room and MoH’s waiting room and designed the layout for these spaces. The fabrics bring a blue accent to the space while completing the calming interior finishes. We added a final touch with outdoor picnic tables and branded umbrellas.

Like previous projects, the carpet had contrasting insets in front of exam room doors to help patients find their way. Since this office was so much larger than others, these insets were extremely helpful. But the balance of the finishes were duplicated from their Grand Rapids Rivertown location except for two discontinued carpets, (hallway and team area.)

Click on the thumbnails below to enlarge.

© All photos courtesy of First Companies, Inc.

Rivertown Family Chiropractic

4020 Del Mar Dr SW Suite 100
Wyoming, MI 49418

r.o.i. Design met Rivertown Family Chiropractic through First Companies, and First Companies fulfilled the promises of their design in the construction and build-out.  

Elements we especially appreciate: 

• Vaulted 20-foot ceilings that allowed for a lower canopy over the waiting area 

• Acoustic ceiling baffles shaped like the curvature of the spine over the “hot seats” (chairs where patients warm up, watch videos, and listen to helpful instructions) to help the patients feel comfortable in the tall space. 

• The break room also has a vaulted ceiling. 

• The lighting is bright and clear, promoting health and remembering that West Michigan is dark for eight months of the year.  
• The reception desk and back wall are reminiscent of a hospitality setting, but not ostentatious.  

Click on the thumbnails below to enlarge.

© All photos courtesy of First Companies, Inc.

Animal Emergency Hospital

3260 Plainfield Ave NE
Grand Rapids, MI 49525

We were honored to be the interior designers for the first new Animal Emergency Hospital in Byron Center in 2022. They had an older location on Plainfield in Grand Rapids, but the space looked tired and couldn’t compare with the new facility. The plan was to build a new hospital next door to the Plainfield location, and that dream came true when they moved into the new facility in February, 2024. r.o.i. Design worked with First Companies and Dr. Marilyn Brink, as we did the first time for the Byron Center location.

The plan for the Plainfield location was a flipped-flopped and mirrored version of the Byron Center location’s plan, due to site conditions, but it includes all these aspects that we so enjoy:

• Large-scale black-and-white photos of dogs, cats, iguanas, birds, guinea pigs, and so much more.
• Soaring tall ceiling in the lobby softened by “clouds” of acoustical materials and strip lighting.
• Shiplap wood walls.
• Metal-faced reception desk.
• Half-walls in the waiting room with silhouettes of animals.

Click on the thumbnails below to enlarge.

© All photos courtesy of First Companies

Third Coast Oral & Maxillofacial Surgery

2119 64th St SW
Byron Center, MI 49315

A returning customer, Third Coast Oral and Maxillofacial Surgery, called us to help plan for an improved checkout experience for their patients. This meant planning and designing a small addition and reconfiguration of some rooms. Dr. Niquette, owner of Third Coast, has a very contemporary taste and r.o.i. Design tried to create a unique look with metal panel fronts and colorful metal posts. The check-in desk has some perforated metal and we wanted there to be a connection in materials.

The checkout desk is the place where transactions happen and appointments are made, so there needed to be more privacy than what they could offer at the reception check-in desk.

Click on the thumbnails below to enlarge.