Animal Emergency Hospital

3260 Plainfield Ave NE
Grand Rapids, MI 49525

We were honored to be the interior designers for the first new Animal Emergency Hospital in Byron Center in 2022. They had an older location on Plainfield in Grand Rapids, but the space looked tired and couldn’t compare with the new facility. The plan was to build a new hospital next door to the Plainfield location, and that dream came true when they moved into the new facility in February, 2024. r.o.i. Design worked with First Companies and Dr. Marilyn Brink, as we did the first time for the Byron Center location.

The plan for the Plainfield location was a flipped-flopped and mirrored version of the Byron Center location’s plan, due to site conditions, but it includes all these aspects that we so enjoy:

• Large-scale black-and-white photos of dogs, cats, iguanas, birds, guinea pigs, and so much more.
• Soaring tall ceiling in the lobby softened by “clouds” of acoustical materials and strip lighting.
• Shiplap wood walls.
• Metal-faced reception desk.
• Half-walls in the waiting room with silhouettes of animals.

Click on the thumbnails below to enlarge.

© All photos courtesy of First Companies

Third Coast Oral & Maxillofacial Surgery

2119 64th St SW
Byron Center, MI 49315

A returning customer, Third Coast Oral and Maxillofacial Surgery, called us to help plan for an improved checkout experience for their patients. This meant planning and designing a small addition and reconfiguration of some rooms. Dr. Niquette, owner of Third Coast, has a very contemporary taste and r.o.i. Design tried to create a unique look with metal panel fronts and colorful metal posts. The check-in desk has some perforated metal and we wanted there to be a connection in materials.

The checkout desk is the place where transactions happen and appointments are made, so there needed to be more privacy than what they could offer at the reception check-in desk.

Click on the thumbnails below to enlarge.

Blueprint Dentistry

877 E 16th St
Holland, MI 49423

Dr. Kevin Kross of Blueprint Dentistry wanted his new dental office to reflect his technical and sophisticated approach to complete and premier dental care. His new logo includes architectural lines and symbols that clearly state the focus on precision dentistry. 

Blueprint Dentistry’s design elements reflect its brand. The lighting in the lobby is recessed linear LED that runs through the ceiling and continuously down the wall. The exam room corridor has a recessed cavity in the ceiling with unique box light fixtures that fit into the recess and create a special effect. 

The overall color scheme throughout is mostly black and white, which sparkles with accents of glass and specialty lighting. The reception desk is backlit with a frosted acrylic face with the logo and name etched into the material. In addition, the glass sliding doors with chrome barn door hardware in the exam rooms elevate a patient’s typical dental experience. 

The desk in Dr. Kross’s office is made from white concrete with flecks of silver and gold randomly embedded in the top. The private office is also set up to accommodate a second doctor. The lower-level break room also has a concrete table, which is 12 feet long, surrounded by Eames-inspired chairs. 

Click on the thumbnails below to enlarge.

© All photos courtesy of First Companies

Mailloux Dentistry

877 E 16th St Ste 50
Holland, MI 49423

What sets Mailloux Dentistry apart is their attention to the beauty and aesthetics of the smile. They are a family dentistry where adult and child patients receive the same attention.

The lobby of the space has many curves. The reception desk, bulkheads, ceiling accents, accent tiles, and many more elements all incorporate curvilinear shapes. The intention was to make their patients feel welcome and relaxed. Inside the reception bulkhead are wood baffles that enhance the coziness of the space.

The overall color scheme includes gold, warm white, pink, and gray. The elegance of the lobby chandeliers and the waiting room furniture are paired with a carpet that looks handmade. The vinyl flooring (LVT) in the exam rooms has accents of gold in a light parquet wood floor look.

On this project, we were honored to also design their new logo. We came up with numerous concepts and refined them down to the final product. We also provided and branding standards document so they could use their new logo to its full potential.

The lobby and reception furniture were also provided by r.o.i. Design. It is always wonderful to be able to finish a design we start down to these details.

Click on the thumbnails below to enlarge.

© All photos courtesy of First Companies