Today, wall art and décor in interior design is significant; it has the interest of the guest and is taking a larger portion of the remodeling and new construction budget.
Corridor Photo from HotelArts. CA
This trend in part is based on the emerging custom wall paper and specialty graphics category that is merging wall finishes with wall art. Technology has made custom printing and custom manufacturing fueling creativity in hospitality interior design.
Wall art is seen in public areas but also in corridors, sleeping areas, and vanity areas. It can be also seen on advertising, marketing and TV’s within the guest suites.
What is considered viable wall art now?
Guests accept items hung on the wall or covering the wall to be viable “décor” when
- The subject matter reflects the local area in content or creator
- It is graphic design reflecting either property brand or current trends
- The “art” is recognizable as current style in trend based on their own experience of media and current events
- The technology or method of producing is current and of interest (i.e. custom wall paper or oversized graphics)
How does an owner create a wall art program?
- Most interior design firms now provide art selection and art design services.
- Local graphic designers and art galleries are prepared to offer custom programs.
Image from The Guardian Pe. CA
What is the ROI of a wall art program?
A wall art program can promote and connect with regional organizations in either content or reference. This connection exposes the property to a non-user audience, promoting future business.
A wall art program can be copyrighted and be considered an asset of the property, being used in marketing, advertising and social media. Reprints can become “products for sale” through the property’s channels.
When a hospitality property can further describe their brand through visuals, that can also be considered “art”, it creates emotional and lasting impressions with their customers.
Wall art in hospitality is one of many ways properties are trying to be personal, expressing their values and interests. Art makes personal connections, a valuable asset in building customer loyalty.
Updating an interior by changing wall art and décor is far less disruptive than changing an architectural finish. It allows owners to “update” without upsetting room rentals.