Posted by on Apr 18, 2018

Hope College is committed to building community through retail. Their newly renovated bookstore is conveniently located next to the new Bultman Student Center on campus inside the DeWitt Cultural Center. When they learned that they were going to have a new neighbor three years ago, and their visibility to campus was going to be enhanced, they engaged r.o.i. Design to assist them in upgrading their appearance and “retail game”.

r.o.i. Design helped them rethink their store fixture plan and flow, designing a new cash out experience, and added color and texture to the space. The new Bultman Student Center construction took away 20% of the store floor space to allow for new connecting hallways between buildings, but through the wizardry of design, Hope College 2017-2018 returning customers thought the store got bigger!

The bookstore and their online store are the “go-to” spot for all things Hope College, from books to logowear. Learn more about the Hope College Bookstore website.