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The ROI of r.o.i. Design

The ROI of r.o.i. Design

innovators-bannerWe often get the question, “r.o.i. Design, what is that about?”

We explain that we believe the execution and build out of the design will bring a return on their investment.  Said another way, the fees paid to us come back to our customer through their company’s improved efficiency, improved team performance, improved recognition, etc.

Probably one of the best of testimonials we got was from Lori Terpstra, owner of Rylee’s ACE, after the opening of her store on the corner of Michigan and Fuller in Grand Rapids, MI. She sent us a card that read, “From picking colors, laying out departments and designing our graphics, we certainly felt the ROI of r.o.i. Design.”

Some might say that we build an ROI by creating an interior design that reflects our customers brand while being sensitive to budgets. Some might say we build an ROI by adding services and expertise to our firm in addition to interior design where our customers are looking for solutions.

Graphic-Design-cover-520We have been including graphic design as one of our services for more than 10 years. It became clear, especially for our developer customers, that one-stop-shopping to create a brand, an interior, a logo, and a message was key to their success in conceptual development of their projects. When we are working with our customers on projects, we develop a relationship with them and if we do our job right, we understand their needs and have the opportunity to serve them in many ways, including graphic design and signage design. Ryan Bright, our Creative Executive, graduate of Kendall College of Art and Design and senior member of our team,  has been serving our interior design customer graphic design needs since we added the service to our list.

Sharon Fisher, owner of Apothecary Gift Shop in Holland MI

We designed the store interior when it was Model Drug Store and Apothecary Gift Shop. Ryan developed the logos for both identities and worked with the sign companies to create the signage in the store. Recently Sharon sold the “Drug Store” part of her business and needed to redesign the exterior of the store to read just “Apothecary Gift Shop”. We were happy to work with her to create new awnings and signage for the exterior and interior. The store still looks great and is one of our favorite spots to shop for gifts.

Jorboard signdan Hoyer of The Law Office of Jordan C. Hoyer

We did the interiors of Jordan’s office in the Trust Building in downtown Grand Rapids. We also created her logo, developed her website and created a half page ad that she ran in the Grand Rapids Business Journal, ArtPrize edition. Jordan claims that so many law firms have horrible websites and branding and she feels that with Ryan’s and r.o.i. Design’s help, she is getting a lasting return on investment.

FFE-&-Product-Fulfillment-cover-520We focus on selling our time. But a long time ago, we saw the difficulty some of our customers were having staying within budgets with product procurement. Either they didn’t have the staffing time or expertise,and when they did, they were often paying for too many layers of distribution. We have offered a return on investment to several customers by finding the right manufacturers for the right job and tracking the purchasing and receiving process.

our-architects-thumbMeadow Brook Medical Care Facility in Bellaire, MI

This group is just finishing the 4th phase of a complete remodel and expansion of their facility. They knew on the onset that they didn’t have the time or experience to set budgets, solicit bids and negotiate prices to stay in budgets. We became their purchasing department for two years. Like most jobs of six figures or more, up to ten percent of product can be a disappointment, either by quality or service. David Schultz, the point person of the facility, had the ability to focus on the positive and help us help them work through the glitches.

The Inn at Harbor Shores in St. Joseph, MI

Edgewater Resources, a fairly new development group with several marina developments on their boards realized half way through construction that they wouldn’t be able to manage procurement without adding staff. The construction group, Lamar Construction, recommended us to help them be their staff with the selection, bidding and purchasing of FFE. Again, no huge purchasing project is without flaws, but this group worked with us as we had some items reworked, rehung and corrected. Thanks Michael Woods for your support!

Spin Dance Offices with Tops

Spin Dance Offices with Tops

To create unique spaces, sometimes that means custom decorations. We have never been afraid to offer to get the custom decor made and installed in order to keep the design intact. Sometimes we can actually make it in our little shop and sometimes we can manage all the parts and pieces and assemble it.

boat houseVan Wingen and Mandeville in Traverse City, MI

Rockford Construction engaged us to design this pediatric dental office where they see 40 children an hour! Their lobby had to accommodate and engage kids from ages two and up. We had a vision to create an office that had three themes; water, land and sky. We wanted to “float” felt boats in the lobby to help with acoustics and everyone looked at us puzzled.  “We will make ’em,” we said. And that led to us making a boat house and boat for the lobby.

The Millenia Companies in Cleveland, OH

One of their properties in Clinton Township had just been remodeled and they were looking for a group to come in and add wall art, occasional furniture and floor plants. They wanted the final step of decor to feel local. We said, “We can do that!” We researched images of the Detroit area and their local environs and came up with a package that they said “fit the bill”.

So how we provide  a return on investment is based on our holistic approach to getting a design interior to be the best that it can be. And if we can do more than interiors, we are all in.

r.o.i. Design provides a return on your design investment and creates lasting customer experiences. 

We are a creative team who leads the process of collaborative planning and design 

Our methods and problem solving skills produce outcomes that are based on budget, brand and beauty.



Remodeling of Kennedy Floral and Gifts in Grand Rapids MI

Remodeling of Kennedy Floral and Gifts in Grand Rapids MI

Lori and Jack Haveman called r.o.i. Design in the summer of 2012, they got our name from architect Don Smalligan. And it turns out 20 plus years ago our previous company, Designers Workshop, made their exterior sign!

Pre-Remodeling Store Interior

We met and found we worked well with their team and we were engaged to plan their store remodel. They were taking on more space and looked to create better offices, floral design areas, and additional retail floor space.  We collaborated with them and came up with a plan that looked to address all their needs.

Through the process we had a unique “find”. Looking for a natural loft look, TonTin Lumber had some reclaimed Ash that was beautiful. They purchased from the city of Grand Rapids the trees that had been taken down because of the “Ash Borer”. The new room is lined with this Ash and the ceiling is clad with maple plywood.

And keeping with the theme “Girls just want to have fun”, a hot pink was incorporated in key areas. It compliments the Vera Bradley displays and makes all the green floral stuff, pop!

We introduced them to Pinnacle Construction, who bid the work around Labor Day. They said they could get the work done by the first week of November.  We knew they could do it and encouraged Kennedy to hire them and start the process. Everyone else they talked to said they were crazy, no one could remodel a whole store in 10 weeks and stay open!

A few dozen design changes, and a few “whoops”, the remodel was 95% by their Holiday Open House November 15, 2012. Looks great!

New Cash Counter in use October 28


“Yes, We Can Do That!”; Diversifing for Success

“Yes, We Can Do That!”; Diversifing for Success

The business world for designers is constantly changing. We have to do more for our customers with less. We have to continue to find new ways to bring value to our clients. If they read in the Wall Street Journal that designers offer new opportunities for corporations because we have been trained to problem solve, then we better “problem solve”. If their brother-in-law got a great deal on furniture through a designer, then we better be ready to do the same. If they are connected constantly to their smart-phone, we better be technically “smart”.

r.o.i. Design is first a consultative design firm making revenue by charging fees for interior design, graphic design, planning and programming.  But over the years, we have taken on seasonal products or services with the goal of giving our clients enhanced services; we have offered to decorate for the holidays, organize closets, design custom furniture, select art, create schedules and manage projects.

Today we have four projects that we are promoting in addition to our design services: (more…)

What is you customer looking for in interior design services?

What is you customer looking for in interior design services?

The gang who are connected with “The Hope of Design” often ask this question. What is our customer looking for? What do they really want from us?

Our list gets shorter every year so not listed by any importance or interest, here it goes, for 2011:

What do they really want from us?

To get a deal; find designer furniture & accessories at discount prices.

They don’t want to invest the time to figure out the formula for a project and don’t want it to be “wrong”. So they are willing to throw a few bucks our way.

They feel like they are creative,  just don’t have all the tools, and want a designer to give them accessibility to resources so they can design it for themselves.