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Brooktree Capital Management

Brooktree Capital Management

Brooktree Capital Management

4080 Camelot Ridge Dr. SE
Grand Rapids, MI 49546

Brooktree Capital Management had been renting a space in downtown Grand Rapids for many years and thought it time to own property based on their own wealth management strategy, as well as create a space that was more aesthetically consistent with their values. That brought them to Camelot Drive off East Paris in Grand Rapids. And through a competitive process, they decided to build with BCI Construction. 

We met Brian Ellis and Hunter Lewis through their architect and longtime collaborator, Dixon Architecture, who asked us to support their new office project with interior design services. 

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Notions Marketing Offices

Notions Marketing Offices

Notions Marketing Offices

517 Crofton St SE
Grand Rapids, MI 49507

Notions Marketing is the World’s Largest Creative Arts Distributor.

We worked with them to create new administration offices within an existing distribution center. When the Notions Administration team began working from home in April 2020, Notions leaders saw an opportunity to achieve a long-term goal to bring all employees together to a single campus. The relocation of the Admin team also opened new opportunities for the broadening of cross-functional team collaboration and value creation.

The vintage warehouse selected for the new office area had wood ceilings and joists, concrete floors as well as all exposed sprinkling, plumbing pipes, and electrical conduit. Working with Architectural Concepts, the space was planned for closed and open offices, as well as an area to receive vendors and customers.

Elements that assisted with that look include Herman Miller mid-century pendant lights that were reclaimed from the former building, painting the existing wood ceiling, using linear lighting within the wood joists, adding white wood baffles under an accented blue ceiling, accenting walls with bold colors from their brand, and the reuse of some classic occasional furniture from their former offices. To help manage acoustics and to add to the overall interest, carpet tile patterns were added along with the use of reclaimed concrete floors.

Notions owns a variety of art, collected over the years, that will also be used in this new space as a reminder of their foundation and love of the creative process. Notions also enlisted the help of talented internal creative team members to create a 22-foot-wide mural for the lobby that celebrates their neighborhood, their products, and their legacy.

Longtime friend and furniture vendor West Michigan Office Interiors worked with Notions to create furniture solutions for sales, finance, HR, merchandising, and creative team members. The new open office furnishings use several of their brand’s colors as accents in the systems.

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Wilkast, Inc.

Wilkast, Inc.

Wilkast, Inc.

9100 Byron Commerce Dr. SW
Byron Center, MI 49315

This world-class die casting company has created parts for the automotive and motorcycle industries since 1979. Tom and Kurt Wilkerson are the second generations of Wilkast owners and they saw the need for facility and tooling expansion to meet the growing demand for their services. 

First Companies introduced r.o.i. Design to the Wilkersons, and along with Dixon Architecture we were engaged to design a new building that would house the corporate office and expanded plant. 

Like most manufacturers, their processes create dust and debris, so the offices had to be planned using materials that were durable and cleanable. To aid in the effort, the Wilkersons decided to borrow from a ranch-lodge style using rustic woods and natural stone throughout. The floors are all concrete and the corridors and conference rooms have wood panels. An elkhorn chandelier greets you in the lobby. The overall feel is very welcoming, and the shiny Harley Davidson in the vestibule is a nice touch. 

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Grand River Bank

Grand River Bank

Grand River Bank

50 Crahen Ave NE
Grand Rapids, MI 49525

Grand River Bank brands its bank as a more personal, hands-on bank, offering daily delivery and pick-up services and welcomes face-to-face engagements. They pride themselves on creative solutions to funding and financing. That combination created a design challenge for the new offices, one-part friendly retail, and one-part corporate lending, but both needed staff to have facilities that offered efficient spaces and accommodations to create the best in service. 

This exciting project started with Dixon Architecture introducing us to Pat Gill, President, and Liz Bracken, Vice President, of Grand River Bank who had a branch in Grandville in 2019. That team was working on a plan to create a second branch in Ada, and they were looking for design support.  

This more than two-year process resulted in a great space that both Grand River Bank and r.o.i. Design are proud of. We are even more grateful for our relationship and the friends we made there.  

We started the process with a consultative approach, engaging the Grand River Bank team with a series of meetings to understand the company’s goals, team preferences, and methods. The Grand River Bank leadership team moved the project forward cautiously considering COVID, knowing that they had a sound customer base in Ada. They partnered with BDR Custom Homes of Ada who was the general contractor, a partner, and a potential co-tenant of the building at 50 Crahen. Page Woodworking, a customer of Grand River Bank, created all the custom casework and countertops. 

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Mars Hill Bible Church Offices

Mars Hill Bible Church Offices

Mars Hill Bible Church Offices

3501 Fairlanes Ave SW
Grandville, MI 49418

In 2019, Mars Hill sold half of their building’s footprint to Grandville Public Schools, who were looking for space for their Early Education and After School Programs.  

r.o.i. Design engaged Dwayne Masselink and Matt Shoffner of InterActive Studio, who have also previously worked with Mars Hill, to partner on the design and architecture of the remodel. r.o.i. Design led the design team and supported Mars Hill in the process. Mars Hill interviewed four contractors and decided on Erhardt Construction to complete the remodel. 

Because of the challenges imposed by the COVID-19 pandemic, the Mars Hill project morphed many times. Budgets also impacted the phasing and scope of the work. Essentially, the scope of the project had to be divided into two phases.

The Phase 1 remodel included remodeling a mezzanine space for the church’s new offices, reconfiguring the middle school classrooms for preschool, reconfiguring preschool spaces for babies (nursery), and creating a complete separation from the Grandville Public School side of the building. 

The old offices were separated by a mall corridor and the updated design has all staff in the same space for the first time in many years. While there was not enough room to give everyone private offices, they agreed to all have cubicle offices with private hotel offices being available for project-based needs and studies.  

The mezzanine office remodel included new windows and views to the outside. They also created a large outdoor deck right off the lounge and break room area. The office includes a fireplace, several meeting spaces, a kitchen breakroom, and new restrooms.  

Details that we really appreciate in the new mezzanine office include the reuse of the cedar siding reclaimed from the first-floor demolition, the fireplace, the lighting plan and light fixtures, the curved wall and benches outside of the reception area, and the thoughtful furnishings provided by West Michigan Office Interiors. 

Phase 1 also included adapting the building’s exterior to create a more appealing entrance for office staff and visitors. Phase 2 will include remodeling the elementary and preschool classrooms and the hallway areas. 

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