Greenland Advanced Oral Care

1179 E Paris Ave SE Suite 100
Grand Rapids Charter Township, MI 49546

r.o.i. Design met Dr. Greenland and Practice Manager Laura Greenland through our relationship with First Companies. Greenland Advanced Oral Care is renting a suite at 1179 East Paris SE and it needed some “TLC” to bring the space up to today’s standards for functional finishes and to represent its brand. 

Sensitive to the fact that this is a “startup business”, we made recommendations that could be staged over time. The first phase of changes included flooring, painting, countertops, and upgraded lighting.  

This project resonates with our company’s vision that we are committed to designing to build our customers’ business and create a lasting experience. 

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All photos © First Companies

Animal Emergency and Specialty Hospital

6820 Edgeview Ave SW
Byron Center, MI, 49315

Animal Emergency Hospital (AEH) was busting out of its Plainfield location. With an increase in pet and animal owners in West Michigan and a need for more animal care, they set their eyes on a new and larger location.

Working with First Companies, they selected a family convenient location near the intersection of 68th Street and US-131, where they planned for a 12,000 square foot building. Architect Michael Belisle from The Design Forum envisioned a contemporary building with a large clerestory waiting area, allowing in natural light and giving patients and their owners some space. The plan also included outdoor spaces for staff and patients in a well-appointed patio area. 

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All photos © First Companies

The Derm Institute of West Michigan

1661 Crystal Springs Blvd SE
Caledonia, MI 49316

r.o.i. Design was introduced to The Derm Institute of West Michigan through First Companies, and we were pleased to be awarded the interior design of the new facility. Working with architect Jon Blair of R2Design Group and the team at First Companies, the office opened its doors in April of 2021. For the year prior, Dr. Hawley had rented space nearby and developed a growing clientele. She had outgrown that space by the time of the move. 

The inspiration for the interiors came from their logo’s overlapping circles, suggesting the variety of care the practice offers and the pattern itself. The radius theme was applied to the check-in/check-out desk, presenting a gentle approach with multiple points of engagement. The pattern of the circles was also developed into laser-cut screens that were used as dividers in the lobby and backlit ceiling panels in the corridor. A wallpaper that had the same pattern was used at the front desk. The color palette is simple, crisp but warm. Most of the flooring throughout is a warm luxury vinyl tile. Other areas are carpeted in organic patterns to add to the spa-like feel. 

We also procured furnishings for the non-medical spaces, creating a hospitality feel in the patient waiting areas.  

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All photos © First Companies